Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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“Monsters University” Schools You On How Movie Tie-In Websites Should Look

“Monsters University” Schools You On How Movie Tie-In Websites Should Look | Transmedia: Storytelling for the Digital Age | Scoop.it

Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough."

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How Videogames Are Changing Disney

How Videogames Are Changing Disney | Transmedia: Storytelling for the Digital Age | Scoop.it

Chris Kohler: "Swampy the Alligator is just one of the ways that Disney's stable of popular and lucrative characters is being shaped and changed by videogames. And he's not even the most obvious."

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Manuel's comment, May 7, 2013 4:56 PM
Des de que Disney esta comprant moltes coses... es nota la seva marca
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John Spinale navigates Disney’s push into social gaming (interview)

John Spinale navigates Disney’s push into social gaming (interview) | Transmedia: Storytelling for the Digital Age | Scoop.it

Evan Killham: "John Spinale (pictured above) is senior vice president of social games at Disney. He’s in charge of making sure that Disney takes its big brands and familiar characters into the social gaming market — in the right way."

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Forgotten Disney Toons Return for Epic Mickey Sequel

Forgotten Disney Toons Return for Epic Mickey Sequel | Transmedia: Storytelling for the Digital Age | Scoop.it
In the new story, Mickey is asked to return to Wasteland, the ersatz Disneyland of failed characters and forgotten places, to help with a new invasion of half-toon, half-robot terrors...


DRC:  Warren Spector talks about lessons learnt from the original Disney Epic Mickey video game, its sequel, and the recently rediscovered Hungry Hobos cartoon.

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Sorcerers of the Magic Kingdom: An Interactive, Location-Based Experience

Sorcerers of the Magic Kingdom: An Interactive, Location-Based Experience | Transmedia: Storytelling for the Digital Age | Scoop.it

"Sorcerers of the Magic Kingdom is a new interactive experience that debuted on February 22 at the Walt Disney World Resort in Orlando, Florida"...


Read how the game combines a treasure hunt with interactive trading cards, and more than 90 minutes of original animation, to create an immersive experience for the entire family.

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How Disney's Club Penguin Became the Biggest Social Network for Kids

How Disney's Club Penguin Became the Biggest Social Network for Kids | Transmedia: Storytelling for the Digital Age | Scoop.it
Club Penguin is part game site, part educational resource, part social network all centered around a fictional world made up of user-created penguins which act as avatars for the millions of kids (generally 8- to 11-year-olds) from more than 190 different countries around the world.
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Club Penguin renews charitable efforts

Club Penguin renews charitable efforts | Transmedia: Storytelling for the Digital Age | Scoop.it
The snow-themed virtual world of Club Penguin will be seeing a different kind of online activity this holiday season with the launch of the site's fifth annual Coins for Change event.
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Pixar Features ‘Brave’ On New Twitter Brand Page

Pixar Features ‘Brave’ On New Twitter Brand Page | Transmedia: Storytelling for the Digital Age | Scoop.it

As part of a dramatic overhaul of its platform, Twitter announced a feature that has long been requested by companies to differentiate themselves from individual Twitter users: brand pages.

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Lost Disney cartoon shows how Mickey Mouse was originally Oswald the Lucky Rabbit

Lost Disney cartoon shows how Mickey Mouse was originally Oswald the Lucky Rabbit | Transmedia: Storytelling for the Digital Age | Scoop.it
A long-lost Disney cartoon that features a character who became Mickey Mouse
has been discovered in the archives of a British firm.
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Disney Characters Make Virtual Memories in Times Square

Disney Characters Make Virtual Memories in Times Square | Transmedia: Storytelling for the Digital Age | Scoop.it
The Disney characters will appear larger than life and will be engaging with guests in unique and truly one-of-a-kind experiences never been found anywhere else before...
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Will Xbox, Sesame St, Nat Geo and Disney create the perfect educational game?

Will Xbox, Sesame St, Nat Geo and Disney create the perfect educational game? | Transmedia: Storytelling for the Digital Age | Scoop.it
In 2012, the latest in educational games, codenamed Rush, will feature a cross between some of the most well known brands of the past and present.
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The technology behind Disney's Club Penguin

The technology behind Disney's Club Penguin | Transmedia: Storytelling for the Digital Age | Scoop.it
Lane Merrifield, co-founder of Club Penguin and now a Disney exec, talks infrastructure, a social networking overhaul and a new round of features for the site with 150 million registered users.
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Living Worlds - Walt Disney Imagineering Research and Development, Inc

Living Worlds - Walt Disney Imagineering Research and Development, Inc | Transmedia: Storytelling for the Digital Age | Scoop.it

"Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives."

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Why Gravity Falls Is the Smartest Cartoon on Television

Why Gravity Falls Is the Smartest Cartoon on Television | Transmedia: Storytelling for the Digital Age | Scoop.it

Geek Dad:  "Aided by the literal decades of advancements in animation technology since that television “Golden Age,” the show boasts both a new-school focus on plot and characterization and Disney’s historic attention to detail" ...

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A closer look at Disney-Pixar's 'Brave' transmedia strategy.

A closer look at Disney-Pixar's 'Brave' transmedia strategy. | Transmedia: Storytelling for the Digital Age | Scoop.it

YPULSE: "Movies don’t exist alone anymore, with product extensions and deeper character development coming as afterthoughts as films become successes. Young viewers want to interact with characters and stories in a variety of formats — a true transmedia experience" ...


Via Karen B Wehner
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Disney Mobile: 'Somebody's going to build a game that reaches 1bn people'

Disney Mobile: 'Somebody's going to build a game that reaches 1bn people' | Transmedia: Storytelling for the Digital Age | Scoop.it
Bart Decrem talks Where's My Water, freemium dominance and Chinese opportunities...


For more on Swampy and Where's My Water check out THR's Walt Disney's Mobile Game Character Swampy Gets Web Series.

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The @Disneyland Marketing Method

The @Disneyland Marketing Method | Transmedia: Storytelling for the Digital Age | Scoop.it
Every time I visit the park I’m always enthralled by the Disney Company’s attention to minute details. They know the little things matter.
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Disney’s “It’s a Small World” Interactive iOS App [Review}

Disney’s “It’s a Small World” Interactive iOS App [Review} | Transmedia: Storytelling for the Digital Age | Scoop.it

"I will first answer the question that every single person familiar to that ride is currently asking, yes it does include the song"...

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For Disney, a Younger Princess

For Disney, a Younger Princess | Transmedia: Storytelling for the Digital Age | Scoop.it
This week Disney plans to announce "Sofia the First," a television movie and series centered on a girl princess. Previously all Disney princesses have been adults.
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Angus MacLane Talks Small Fry

Angus MacLane Talks Small Fry | Transmedia: Storytelling for the Digital Age | Scoop.it
The director of the latest Toy Story short discusses fast-food collectibles.

 

[And gives insight into "Small Fry" as a metaphor for children navigating an adult world.]

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Top 5 Social Trends for Kids Revealed by Club Penguin Founder

Top 5 Social Trends for Kids Revealed by Club Penguin Founder | Transmedia: Storytelling for the Digital Age | Scoop.it

The co-founder of Disney's Club Penguin, Lane Merrifield, revealed in London today five trends that are defining the way kids play, socialise and express themselves online...

 

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Disney Universe [Review]

Disney Universe [Review] | Transmedia: Storytelling for the Digital Age | Scoop.it
Old-school Disney heroes take a back seat here as Universe takes you on a whistle-stop tour of more recent hit movies...
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Disneyland Adventures Is Kinect’s Toy Story

Disneyland Adventures Is Kinect’s Toy Story | Transmedia: Storytelling for the Digital Age | Scoop.it
Like Toy Story did for rendered animation, Disneyland Adventures Kinect translates technological potential into creative reality...
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Walt Disney's Mobile Game Character Swampy Gets Web Series (Exclusive)

Walt Disney's Mobile Game Character Swampy Gets Web Series (Exclusive) | Transmedia: Storytelling for the Digital Age | Scoop.it
The alligator, protagonist of iPhone and iPad game "Where's My Water?," will for now star in 12 weekly online episodes, which will kick off in January.
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