Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Infographic: Here’s Every Avenger That Marvel Ever Invented

Infographic: Here’s Every Avenger That Marvel Ever Invented | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark Wilson: "[Jer Thorp's infographics] meticulously and elegantly plot the appearance of every one of the 132 Avengers through almost 50 years of issues, with each hero designated by a three-color shield borrowed from Captain America."

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Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers | Transmedia: Storytelling for the Digital Age | Scoop.it

Sophie Woodrooffe: "Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record."

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Kevin Feige Tells How Marvel Whips Up Its Cinematic Super Sauce

Kevin Feige Tells How Marvel Whips Up Its Cinematic Super Sauce | Transmedia: Storytelling for the Digital Age | Scoop.it

Adam Rogers: "No one has professionalized nerdiness like Kevin Feige. As a movie producer, Feige - now an executive at Marvel Studios - has been involved with almost every movie involving a Marvel character for the last decade and a half."

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Marvel Announces Big Digital Comics Push, But Will It Fly?

Marvel Announces Big Digital Comics Push, But Will It Fly? | Transmedia: Storytelling for the Digital Age | Scoop.it

"By announcing these initiatives at SXSW, an arts and technology event, rather than waiting for Comic-Con or the debut of one of Marvel’s big crossover movie properties like the Avengers, the company is clearly attempting to stake its claim to a larger chunk of cultural real estate than the niche market accorded to superhero comics in recent times"...


This article provides thoughtful analysis of "Marvel's innovations [as] solutions in search of a problem".  You can check out the SXSW demo here to see if you agree.

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Alan Moore on Watchmen’s “Toxic Cloud”

Alan Moore on Watchmen’s “Toxic Cloud” | Transmedia: Storytelling for the Digital Age | Scoop.it
With several Watchmen prequels looming (check out a sneak peak of the first prequel internal panel here) its iconic writer Alan Moore lashes out at DC Comics and the franchising of art, and speculates where the next big ideas will come from.

 

[I'd say that this is a "must read" article for those of us in the business of transmedia storytelling.  #1 lesson learnt - know you're building a transmedia property before you start!]

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DC Entertainment Returning to 'Watchmen' with 7-Book Prequel Series (Exclusive Image)

DC Entertainment Returning to 'Watchmen' with 7-Book Prequel Series (Exclusive Image) | Transmedia: Storytelling for the Digital Age | Scoop.it
This summer, the company will publish seven prequel comic book mini-series called Before Watchmen, each week unleashing a new title focusing on the characters’ lives and adventures in the years before the original story.
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The historical context of DC’s ‘We Can Be Heroes’ Initiative

The historical context of DC’s ‘We Can Be Heroes’ Initiative | Transmedia: Storytelling for the Digital Age | Scoop.it
While the initiative was unveiled just this morning, this is not the first time comics publishers have used superheroes to help benefit charities seeking to end hunger and famine in Africa...
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Behold the Check DC Comics Wrote in 1938 for the Exclusive Rights to Superman

Behold the Check DC Comics Wrote in 1938 for the Exclusive Rights to Superman | Transmedia: Storytelling for the Digital Age | Scoop.it
An astonishing artifact from the beginnings of American comics history was unearthed this week, the check written by DC Comics to Jerry Siegel and...
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How Disney Is Selling Marvel Comics To The Kids

How Disney Is Selling Marvel Comics To The Kids | Transmedia: Storytelling for the Digital Age | Scoop.it

Janelle Asselin used to be a Batman editor, but she recently left to work in Disney Magazines, where she appears to be turning a whole new generation of kids into comic book readers.

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Warner Interactive looks to build on Arkham City's success in 2012

Warner Interactive looks to build on Arkham City's success in 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it
Warner Bros. video game releases in 2012 will include a sequel to 2008 hit kids game Lego Batman, which will be released close to movie "The Dark Knight Rises; a Hobbit game that will likely launch several months before December movie "The Hobbit:...
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Juana D Harris, Jr.'s comment, September 29, 2014 11:26 AM
wow,
love it alot
regards
http://www.thebanecoat.com
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"The Avengers" Teaser Trailer Explodes Online [VIDEO]

"The Avengers" Teaser Trailer Explodes Online [VIDEO] | Transmedia: Storytelling for the Digital Age | Scoop.it
Paramount is using the film to tie together many of the franchise pictures it has released over the past five years.
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Marvel Lines Up Four Post-Avengers Movies

Marvel Lines Up Four Post-Avengers Movies | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's the report card so far: Iron Man, great. Thor and Captain America, pretty good. The Avengers, potentially awesome.
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6 Reasons ‘The Avengers’ Is Crushing It At The Box Office

6 Reasons ‘The Avengers’ Is Crushing It At The Box Office | Transmedia: Storytelling for the Digital Age | Scoop.it

Even as the industry scrambles to figure out how to emulate this success, here are six hard and fast reasons why Avengers gets it right:

  • A Mastermind with a Long-Term Scheme
  • Insisting the Story Wins Out Over Egos
  • Homer, Dante and…Stan Lee! Embracing a Mythos of Our Own
  • One Universe, Dozens of Access Points
  • Incentivizing Rivals to Team Up
  • A Daring, Well-Timed Release Strategy

Jeff Gomez and Fabian Nicieza, Starlight Runner Entertainment


Via Simon Staffans
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Media Marketing and the Evolution of Narrative Structure

Media Marketing and the Evolution of Narrative Structure | Transmedia: Storytelling for the Digital Age | Scoop.it

Kendall Whitehouse: 'Disney’s Marvel Studios has been preparing the audience for this film for several years. After the closing credits of 2008′s Iron Man, an extra scene appears in which Tony Stark (Robert Downey Jr.) encounters S.H.I.E.L.D. director Nick Fury (Samuel L. Jackson), who states: “I’m here to talk to you about the Avenger Initiative.”'

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How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers | Transmedia: Storytelling for the Digital Age | Scoop.it

"Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves."


DRC: An interesting article on how Marvel is working with its retail partners to make this a win-win for everyone.

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Marvel and Aurasma Show Off New Line Of Augmented Reality Comics

Marvel and Aurasma Show Off New Line Of Augmented Reality Comics | Transmedia: Storytelling for the Digital Age | Scoop.it
Today at SXSW, Marvel announced a partnership with Autonomy’s Aurasma platform to lets users watch video trailers of books they see in stores, as well as 3D animation, recaps, and other augmented reality extras by holding their phones up to comics...


View the video of Aurasma's Iron Man demo over at TechCrunch.

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The Avengers: meet Joss Whedon's superheroes

The Avengers: meet Joss Whedon's superheroes | Transmedia: Storytelling for the Digital Age | Scoop.it
"The Avengers trailer brings together Marvel's best-loved heroes, from Captain America to a rubbishy bow and arrow guy"...
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DC Entertainment Launches 'We Can Be Heroes' Humanitarian Fundraising Campaign

DC Entertainment Launches 'We Can Be Heroes' Humanitarian Fundraising Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
DC Entertainment has announced a new corporate, "We Can Be Heroes" giving campaign fronted by silhouettes of its Justice League characters designed to benefit Save the Children, International Rescue Committee and Mercy Corps' humanitarian efforts in Africa...
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Why Jim Lee And Dan DiDio Decided To Reboot DC Comics [Video]

Why Jim Lee And Dan DiDio Decided To Reboot DC Comics [Video] | Transmedia: Storytelling for the Digital Age | Scoop.it
The risky strategy of restarting their entire comic book line paid off for DC Comics, which had the top-selling comics of 2011. We talked with copublishers Jim Lee and Dan DiDio about what inspired the relaunch--and what challenges the creators had to heroically overcome to get it off the ground.
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Interview With Star Trek/Legion of Super-heroes Writer Chris Roberson

Interview With Star Trek/Legion of Super-heroes Writer Chris Roberson | Transmedia: Storytelling for the Digital Age | Scoop.it
When it was announced in July that IDW and DC Comics were going to bring together these major geek franchises, you could practically hear the collective sigh of contentment reverberating from the comic shops and message boards...
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Trek And Legion Of Superheroes Team Up

Trek And Legion Of Superheroes Team Up | Transmedia: Storytelling for the Digital Age | Scoop.it

Star Trek and The Legion of Superheroes team up for their debut joint adventure in Star Trek/Legion of Superheroes #1.

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AVENGERS Meets PREP & LANDING In Disney/Marvel Crossover

AVENGERS Meets PREP & LANDING In Disney/Marvel Crossover | Transmedia: Storytelling for the Digital Age | Scoop.it
Marvel's superteam and Disney's elf squad meet in a short story running in several November-shipping titles.
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The New York Post Spoils Wonder Woman #3 Big Time

The New York Post Spoils Wonder Woman #3 Big Time | Transmedia: Storytelling for the Digital Age | Scoop.it

Today’s New York Post sees a DC-arranged spoiler, talking to Wonder Woman writer Brian Azzarello and co-publisher of DC Comics, Jim Lee.

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Update: 'Beware the Batman' To Be WB's Next Animated Series

Update: 'Beware the Batman' To Be WB's Next Animated Series | Transmedia: Storytelling for the Digital Age | Scoop.it
Perhaps the most interesting aspect of the Warner Brothers animated cartoons is that each of them carries its own, very unique tone -- each of them is different.
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