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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...
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L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling

L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.

 

[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis:  http://bit.ly/yKzYbO]

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Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)

 

[Part 1 can be found @scoopit http://bit.ly/zNu59M]

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Transmedia and Social Media are Brand Tools

Transmedia and Social Media are Brand Tools | Transmedia: Storytelling for the Digital Age | Scoop.it
If I were to use an umbrella term for all of the work I have and done and intend to do, it would be transmedia storytelling. Transmedia applies as much to the creative production of media within a franchise as it does to the building of a brand narrative.
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Game for Business: The Rise of Branded Social Games

Game for Business: The Rise of Branded Social Games | Transmedia: Storytelling for the Digital Age | Scoop.it
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga.
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The Art of Immersion on YouTube: IPG's Chad Stoller on Viral Video and Twitter as Branded Entertainment

The Art of Immersion on YouTube: IPG's Chad Stoller on Viral Video and Twitter as Branded Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
One thing Chad talks about is how hard it is as an ad guy to compete with the average 14-year-old on YouTube...
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6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark"

6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark" | Transmedia: Storytelling for the Digital Age | Scoop.it

What do "Raiders of the Lost Ark" and Ikea have in common? They both create overtures--opening sequences that communicate what comes next.

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Jeff Pawlow's curator insight, July 26, 2014 10:20 AM

An interesting read about how you can "script" your BD efforts. Plus, who doesn't like Indiana Jones!

William Hulbert's curator insight, November 5, 2014 8:23 PM

This article draws a parallel between "show biz" and branding by explaining the concept of an overture. The article explains that the introduction to a brand helps drive its success. For example, for In-N-Out Burger, the kitchen is open and you can watch your food being cooked. A direct result of this is customer perception of fresh, nothing-to-hide, good food. While judging a book by its cover is a part of human nature, this article covers the first chapter of the book - to some a deciding factor whether or not they will continue to read. The "overture" of a brand helps fortify it and give it depth, which is extremely important in today's society.

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The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius | Transmedia: Storytelling for the Digital Age | Scoop.it
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets.
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Transmedia and the Art of Brand Storytelling

Transmedia and the Art of Brand Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Marketers, ad agencies and other brand storytellers are experimenting with transmedia with ambitious, tightly coordinated and cleverly distributed campaigns...
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Turning Stories into Brands: Video Q&A with Jeff Gomez

Turning Stories into Brands: Video Q&A with Jeff Gomez | Transmedia: Storytelling for the Digital Age | Scoop.it
With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and print’s role in a multiplatform world.
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The Transmedia Approach

The Transmedia Approach | Transmedia: Storytelling for the Digital Age | Scoop.it
The basic premise of transmedia is that rather than using different media channels to simply retell the same story, you utilize these channels, their communities and functions to communicate different elements of the story.

 

[A look at transmedia and the building of brand experiences.]

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My Wackiest Proposal Yet: Transmedia Storytelling for the Individual [...]

My Wackiest Proposal Yet: Transmedia Storytelling for the Individual [...] | Transmedia: Storytelling for the Digital Age | Scoop.it

My proposal: Individuals and job-seekers can use transmedia storytelling to tell their personal stories and brand themselves. It’s wacky primarily because transmedia storytelling is usually used for fictional narratives about multiple characters.

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serena@serenastevenson.co.nz's comment, November 3, 2011 4:39 PM
Wacky alright, we have been implementing workshops with individuals and businesses for the past two years now to help them to tell their our 'brand story' through transmedia. Fantastic, to read article, and its a 'thing'! ;o)
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Open Storyworlds and Branded Experiences

Open Storyworlds and Branded Experiences | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten's presentation from DIYDAYS LA

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MIPTV honours Heineken’s multi-platform content vision

MIPTV honours Heineken’s multi-platform content vision | Transmedia: Storytelling for the Digital Age | Scoop.it

"Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat"...

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The Role of Mobile in the Transmedia Wine Brand Narrative

The Role of Mobile in the Transmedia Wine Brand Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...

 

[This article provides great insight into mobile storytelling ... no matter what your story.]

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Teaching Old Brands New Tricks with Transmedia Storytelling (1/2)

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3 Stages of the web as a storytelling medium for brands

3 Stages of the web as a storytelling medium for brands | Transmedia: Storytelling for the Digital Age | Scoop.it
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature.

 

[The move towards fully interactive stories where "viewers become active in shaping the brand story from the beginning."]

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Transmedia Storytelling and Multi-Modal Brands

Transmedia Storytelling and Multi-Modal Brands | Transmedia: Storytelling for the Digital Age | Scoop.it

Audiences are now, literally, all over the place. For brands, the ‘all over the place’ scenario is confusing at best and at worse, totally unfathomable. How do you reach people if they can be anywhere?

 

[Yesterday, a friend asked me what the difference was between transmedia and multi-modal ... a good question ... and here's a good answer which I thought I'd share.]

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Brand Fiction Gone Mad: Video Q&A with Helen Klein Ross

Brand Fiction Gone Mad: Video Q&A with Helen Klein Ross | Transmedia: Storytelling for the Digital Age | Scoop.it
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up.
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Why Transmedia Storytelling Matters To Your Brand

Why Transmedia Storytelling Matters To Your Brand | Transmedia: Storytelling for the Digital Age | Scoop.it

Brand storytelling that moves seamlessly from one communication channel to another is now an absolute must. Revealing an engaging new layer of the story on each channel is the brass ring...

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The Wild West of Branded Entertainment [...]

The Wild West of Branded Entertainment [...] | Transmedia: Storytelling for the Digital Age | Scoop.it

“Branded Entertainment is now world-made,” explains Mike Wiese, director of branded content & entertainment at JWT. Last year, JWT assisted Smirnoff to create their Nightlife Exchange Project, a global branded entertainment program that involved Facebook promotions, live events in 14 cities around the world, and successful partnerships with MTV and Madonna...

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Are You Ready for the Transmedia Revolution?

Are You Ready for the Transmedia Revolution? | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.
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Nishad's Blog: Digital story telling. View from a massage table.

Nishad's Blog: Digital story telling. View from a massage table. | Transmedia: Storytelling for the Digital Age | Scoop.it
While soaking in a brand experience, Nishad Ramachandran, vice president and head, iContract, considers the construction of its digital story, in this month's post...

 

[An unusual, but interesting read ....]

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Transmedia Storytelling for the Individual [...] Part 2

Transmedia Storytelling for the Individual [...] Part 2 | Transmedia: Storytelling for the Digital Age | Scoop.it

Here are Gomez’s 8 defining characteristics of a transmedia production, as reported by Dena. I’ve looked at each one in relation to individual ...

 

[This is a follow up to yesterday's article which can be found @scoopit http://bit.ly/vfCRXn]

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Transmedia: Coca Cola Content 2020 – Brand Storytelling

Transmedia: Coca Cola Content 2020 – Brand Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.
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ben matthew's curator insight, August 25, 2014 9:37 AM

This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner.

Brett Reid's curator insight, October 2, 2014 5:00 AM

A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood.