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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Machinima: How brands are making films within games

Machinima: How brands are making films within games | Transmedia: Storytelling for the Digital Age | Scoop.it

"Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D 'engine' of a video game, is proving anything but says Aaron Martin, Collective London's head of strategy" ...

The Digital Rocking Chair's insight:

Check out Machinima.com for the ultimate in specialized machinima-style filmmaking.  With 7.7 million subscribers it's definitely a success story!

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Henrik Safegaard - Cloneartist's curator insight, June 9, 2013 2:04 PM

Seeing the opportunity, EA commissioned Stoneman to create a piece of machinima that showcased the new downloadable content while paying homage to those "Only in Battlefield" moments.

The resulting short movie quickly became one of the most effective pieces of content EA has produced, generating more than 765,000 views and 25,000 likes without even as much as a sponsored post in media support. EA’s campaign for 'Battlefield 3' garnered them the top spot in the newly released Social Brands 100 for 2013.

Click headline for full story.

Shiraz Bazin-Moussi's curator insight, June 9, 2013 5:36 PM

Machinima: How brands are making films within games

Juan Carlos Burgon's curator insight, June 17, 2013 6:21 PM

I think in this times of life videogames are openning the doors for new types of filmaking by giving them chances to start producing about new topics and types of themes that are related to life and to actual information that would be great for editing and producing films, they would be magical, or of action, drama and they will have too many kind of brilliant acts to show

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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."

The Digital Rocking Chair's insight:

The death of creativity or the path to box office gold?  You decide.

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Apsita's curator insight, May 22, 2013 4:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 11:03 PM

Wait, I resemble that remark....

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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Transmedia: Storytelling for the Digital Age | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...

The Digital Rocking Chair's insight:

All the more reason to take a transmedia storytelling approach to film marketing :)

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Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

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USA Network Exec Jesse Redniss Explains How New Game Engages Psych Fans (Q&A)

USA Network Exec Jesse Redniss Explains How New Game Engages Psych Fans (Q&A) | Transmedia: Storytelling for the Digital Age | Scoop.it

John Gaudiosi:  "Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week."

The Digital Rocking Chair's insight:

A great look at how lessons learnt from Hash Tag Killer informed the development of Psych's new second screen experience, The S#cial Sector.

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Debbie Elicksen 's curator insight, February 26, 2013 12:00 PM

Love the name #Hashtag Killer

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Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online

Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online | Transmedia: Storytelling for the Digital Age | Scoop.it

Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."

The Digital Rocking Chair's insight:

How to convert an audience from observer to advocate for your cause.

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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | Transmedia: Storytelling for the Digital Age | Scoop.it

Christine Champagne:  "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."

The Digital Rocking Chair's insight:

A look at HBO's strategy for brand extensions and audience engagement in the social media space.

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Lessons from an author who switched from a commercial publisher to an audience-funded Kickstarter book

Lessons from an author who switched from a commercial publisher to an audience-funded Kickstarter book | Transmedia: Storytelling for the Digital Age | Scoop.it
Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?
The Digital Rocking Chair's insight:

A great sharing of information and experience.

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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...

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Behind the Scenes: Air New Zealand's 'Hobbit'-Themed Video

Behind the Scenes: Air New Zealand's 'Hobbit'-Themed Video | Transmedia: Storytelling for the Digital Age | Scoop.it

Christine Erickson:  "If you were wondering how a horse got on the plane, or what it’s like to film with Jackson, Air New Zealand has released a behind-the-scenes look at the making of its latest in-flight safety video."

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Simon Staffans: The audience is your channel

Simon Staffans: The audience is your channel | Transmedia: Storytelling for the Digital Age | Scoop.it

"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...

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Hobbit-Themed Air New Zealand Spot Is Most Preciousssss Safety Video Ever

Hobbit-Themed Air New Zealand Spot Is Most Preciousssss Safety Video Ever | Transmedia: Storytelling for the Digital Age | Scoop.it

Lewis Wallace: "In the campy new video, titled An Unexpected Briefing, a pointy-eared flight crew explains all the boring stuff — how to buckle your seatbelt, when to turn off your electronic devices, etc. — on a plane loaded with characters from J.R.R. Tolkien’s fantasy world."

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Looper Director Makes Downloadable Commentary for In-Theater Use

Looper Director Makes Downloadable Commentary for In-Theater Use | Transmedia: Storytelling for the Digital Age | Scoop.it

David Cornish: "Helmer Rian Johnson has released a free audio file that repeat viewers of his time-travel movie can take into theaters for added insight" ...

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites]

Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites] | Transmedia: Storytelling for the Digital Age | Scoop.it

Desdemona Bandini:  "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...

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How to find an audience for your indie film

How to find an audience for your indie film | Transmedia: Storytelling for the Digital Age | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."

The Digital Rocking Chair's insight:

An article for all indie content makers, not just filmmakers ....

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Binary Racoon's curator insight, May 24, 2013 8:20 PM

Thank you Mr Rose

Bart van Maanen's curator insight, May 25, 2013 4:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

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The Nielsen Family Is Dead

The Nielsen Family Is Dead | Transmedia: Storytelling for the Digital Age | Scoop.it

Tom Vanderbilt:  "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."

The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
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Tom Brehme's curator insight, March 22, 2013 12:20 PM

Interesting article regarding the influence social media has on programming. 

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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Transmedia: Storytelling for the Digital Age | Scoop.it

Jon Vidar:  "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins."

The Digital Rocking Chair's insight:

How to "completely immerse your audience into the world of the movie" ...

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Pagina Uno's curator insight, March 7, 2013 10:12 AM

La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.

 

Luca Brigada's curator insight, March 19, 2013 6:30 PM

The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."

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What everyone is saying about Netflix's 'House of cards' ...

What everyone is saying about Netflix's 'House of cards' ... | Transmedia: Storytelling for the Digital Age | Scoop.it

Fiona Milburn:  "As a fan of "binge" viewing, I've been very interested in reactions to Netflix's House of Cards.  Here's a selection of articles discussing the impact of its "all at once" release strategy on the future of content consumption" ....

The Digital Rocking Chair's insight:

'House of Cards' On Netflix: Inside Intel on Kevin Spacey's Dark Drama

Maureen Ryan’s conversation with Beau Willimon about “the project's genesis, its differences from the British original, and the filmmakers' approach to storytelling on this platform.

 

Release of 13 Episodes Redefines Spoiler Alert

Brian Stelter:  “This article about “House of Cards” contains no spoilers.  That notice seems necessary, since Netflix’s all-at-once release of the Kevin Spacey political thriller series last Friday has raised a thicket of questions. Chief among them: how can viewers who binged on all 13 episodes in one sitting talk about the show without ruining the season for others who might wait weeks or months to watch it?

 

Netflix's House of Cards invites TV viewers to binge – but are we ready?

Mark Lawson:  “Two decades after the original aired, TV is finally delivering on the promise to let you watch shows on your own time” …

 

Is ‘House of Cards’ a success? Social TV has the answer

Natan Edelsburg:  “After all the hoopla around the midnight, entire season launch, was House of Cards actually a success? Netflix says yes, but isn’t revealing the numbers. Social TV on the other hand paints a very clear picture” …

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An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia]

An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."

The Digital Rocking Chair's insight:

Starz aims to reward Spartacus fans with a full-on transmedia experience ....

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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"

The Digital Rocking Chair's insight:

Designing the transmedia strategy for The Fifth Sacred Thing.


Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds

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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!

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The audience conundrum

The audience conundrum | Transmedia: Storytelling for the Digital Age | Scoop.it
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:

The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.

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CounterIntelligence's curator insight, December 14, 2012 10:23 AM

In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.

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Keeping Your (Seriously Awesome) App Out Of Purgatory

Keeping Your (Seriously Awesome) App Out Of Purgatory | Transmedia: Storytelling for the Digital Age | Scoop.it

Prasad Thammineni: "So you launched an app. Does it launch into Angry Birds-level orbit or fall to the fifth screen of someone's smartphone, never to be tapped again? Five ways to keep users hooked" ...

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Audience Engagement: Designing for Intrinsic Motivations

Audience Engagement: Designing for Intrinsic Motivations | Transmedia: Storytelling for the Digital Age | Scoop.it
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Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game

Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game | Transmedia: Storytelling for the Digital Age | Scoop.it

Scott Rigby & Richard Ryan:  "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?"


DRC:  At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people.  Here's an excellent article on the subject, if you'd like to know more.

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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | Transmedia: Storytelling for the Digital Age | Scoop.it

Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...

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ChelseyMarie's curator insight, January 18, 2013 8:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.

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Felicia Day Talks the New Season of Her Hit Web Series 'The Guild' and the Hazards of Being a 'Girl Gamer'

Felicia Day Talks the New Season of Her Hit Web Series 'The Guild' and the Hazards of Being a 'Girl Gamer' | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Echevarria:  "Achieving longterm success in an online medium known for its short attention span is no small feat, but "The Guild," which is centered around the lives of a group of gamers involved in an MMORPG, is moving into its sixth season, which premieres on Day's YouTube channel Geek & Sundry on October 2nd" ...

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