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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Blueprint for a Transmedia Classroom

Blueprint for a Transmedia Classroom | Transmedia: Storytelling for the Digital Age | Scoop.it

"Transmedia learning happens across the platforms that kids are already using, engaging them in digital media, social community, and current technology in ways that schools don’t often right now"...

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Within Limits and Free of Constraints [Transmedia Journalism]

Within Limits and Free of Constraints [Transmedia Journalism] | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia journalism does require more advance planning than other kinds of coverage. Decisions need to be made on questions like what the keystone medium will be, how will the story expand (not repeat) through other media, and what subset stories lend themselves to a particular medium. Our constraints of space and possibility are gone...
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Drawing connections between transmedia and education

Drawing connections between transmedia and education | Transmedia: Storytelling for the Digital Age | Scoop.it

"Building upon methods and techniques from the 19th century, we are now able to expand learning experiences across multiple platforms- merging technology with content and with genuine human experience."

 

[An interview with Laura Fleming who will be speaking at DIY DAYS: NYC]

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How Interactive Should Transmedia Be?

How Interactive Should Transmedia Be? | Transmedia: Storytelling for the Digital Age | Scoop.it

"Inspired by much of the latest discussion around narrative and games, I’ve been thinking about interactivity and its place in transmedia. For me that means understanding and managing audience expectations."

 

[When choosing your transmedia storytelling platforms, Sara suggests taking into account both your narrative needs and an audience's expectation of the level of interaction provided by those platforms.  It's good advice and the article contains some great specifics.]

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Transmedia Europe Network

Transmedia Europe Network | Transmedia: Storytelling for the Digital Age | Scoop.it
Aside the organisers, there were eighteen of us […] you will see that our professional backgrounds and specialities and the different countries we come from make for a good portrait of both Europe and Transmedia, practitioners and institutions...

 

[This is a great summary of the transmedia session that took place at the International Film Festival Rotterdam (IFFR).  The discussion follows three lines of thought:  Business, Storytelling and Participation.]

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Tools for Transmedia Journalism

Tools for Transmedia Journalism | Transmedia: Storytelling for the Digital Age | Scoop.it

Peter Usagi looks at Storify and Diigo as tools for transmedia journalism. And, as added interest, he shares his storified notes from "The Story of a Transmedia Revolution".  These are great notes!

 

["The Story of a Transmedia Revolution" can be found @scoopit http://bit.ly/xojQbz (part one) & @scoopit http://bit.ly/yBOSVl (part two)  ]

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A Transmedia Look at the Biophilia Live Tour and Education Series

A Transmedia Look at the Biophilia Live Tour and Education Series | Transmedia: Storytelling for the Digital Age | Scoop.it

"As part of Björk’s Biophilia project, Björk has released a music album, an app album, and a traditional music video. I have been anxiously awaiting the arrival of the live tour, the culmination of the project, and was lucky enough to see her performance Monday night, as well as the educational exhibit at the New York Hall of Science."

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Marketing transmedia

Marketing transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"It is all about conversation, about not only being in front of your potential customers but also about having a reason for being on front of them other than the obvious ”we want to sell you stuff”."

 

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Transmedia and iBooks Author

Transmedia and iBooks Author | Transmedia: Storytelling for the Digital Age | Scoop.it
A few things transmedia is not:Transmedia is not covering your book with photos, illustrations, comic strips, wigs, makeup and heels. That’s called cross dressing. Uh . . . I mean...
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Coke - Transmedia Case Study

Coke - Transmedia Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it
A Case Study highlighting the successful brand of The Coca Cola Company, its registered trademark Coke, and how this brand tells it's story interactively by engaging the consumer through emotional connections to the brand.
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This Stuff Is Awesome: Andrea Phillips at Transmedia Vancouver

This Stuff Is Awesome: Andrea Phillips at Transmedia Vancouver | Transmedia: Storytelling for the Digital Age | Scoop.it

Andrea talked us through a number of the projects she’s worked on, and 15 lessons she learned from them...

 

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Games of Nonchalance: Art, Transmedia and ARGs in San Francisco

Games of Nonchalance: Art, Transmedia and ARGs in San Francisco | Transmedia: Storytelling for the Digital Age | Scoop.it
At this year’s IndieCade, Nonchalance won the World/Story Award for their “epic, immersive, poly-media, real-world adventure,” the Games of Nonchalance...
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POV Interviews Transmedia Expert Anita Ondine

POV Interviews Transmedia Expert Anita Ondine | Transmedia: Storytelling for the Digital Age | Scoop.it
Point of View magazine recently spoke with the internationally renowned transmedia expert Anita Ondine about the challenges and opportunities of transmedia.
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What Facebook’s Timeline means for Transmedia

What Facebook’s Timeline means for Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
With an emphasis on engagement, multimedia content and the chance to convey a story from beginning to finish, the “new” Facebook offers unlimited opportunities for stories to captivate and entrance their audiences on new levels....
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[Transmedia] Case Study Example: The Three Little Pigs

[Transmedia] Case Study Example: The Three Little Pigs | Transmedia: Storytelling for the Digital Age | Scoop.it

If the Three Little Pigs were told as a transmedia story it might be designed like this ...

 

[This has been rescooped for those who liked the Guardian's Three Little Pigs advertisement @scoopit http://bit.ly/zrlXvW]

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The Role of Mobile in the Transmedia Wine Brand Narrative

The Role of Mobile in the Transmedia Wine Brand Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...

 

[This article provides great insight into mobile storytelling ... no matter what your story.]

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Advice for Creating a Transmedia Documentary

Advice for Creating a Transmedia Documentary | Transmedia: Storytelling for the Digital Age | Scoop.it
It's an exciting time for filmmakers and storytellers who are exploring ways to enhance their stories via the web.  One of the new genres to emerge is the "web" or "connected" documentary.  In essence, these are documentary projects that try to engage...
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Transmedia for Companies

Transmedia for Companies | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans shares his "thoughts about how companies can benefit from utilizing transmedia storytelling; not only when it comes to marketing a product or a service, but also when it comes to the company itself."

 

[Image from Coca Cola Content 2020 Part One]

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Building Transmedia Journalism

Building Transmedia Journalism | Transmedia: Storytelling for the Digital Age | Scoop.it
First, a transmedia approach to journalism would require that it be designed as transmedia from the start. Editors must consider what media are available to them and how the individual strengths of those media can be used to the story’s advantage...

 

[Another excellent piece from Kevin Moloney ....]

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Transmedia: A new instructional literacy

Transmedia: A new instructional literacy | Transmedia: Storytelling for the Digital Age | Scoop.it
Storytelling is a powerful way of making learning stick. Moving from canned instruction to a narrative engages learners and helps them connect what’s being taught to their own mental models...
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The Arrglington Jump - A Year in Showcases (Part 3)

The Arrglington Jump - A Year in Showcases (Part 3) | Transmedia: Storytelling for the Digital Age | Scoop.it
I'm profiling below the most notable projects out of Transmedia LA...

 

[Part 1 (showcasing Storyworld 2011 projects) can be found @scoopit http://bit.ly/rEb6gZ and Part 2 (showcasing DIY DAYS '11 projects) can be found @scoopit http://bit.ly/zsHC2W]

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Transmedia doc series about Arab Spring begins production

Transmedia doc series about Arab Spring begins production | Transmedia: Storytelling for the Digital Age | Scoop.it
Three Portuguese journalists will traverse 10 countries to learn about the causes that led to the Arab Spring in an online doc series produced by transmedia prodco beActive.
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Disney - Transmedia Case Study

Disney - Transmedia Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it
A Case Study looking at the strategies of the Brand 'Disney', and how well they are currently incorporating Transmedia, Multiplatform and Interactive experiences into their brand.
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Making Isn't Enough

Making Isn't Enough | Transmedia: Storytelling for the Digital Age | Scoop.it

You've probably heard a common refrain in the transmedia scene: "Just make something." It's the wisdom of centuries of artists before us -- you can talk forever, but you never become a creator if you don't actually apply all that theory. Writers write.

 

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The Arrglington Jump - A Year in Showcases (Part 2)

The Arrglington Jump - A Year in Showcases (Part 2) | Transmedia: Storytelling for the Digital Age | Scoop.it
Apologies for the delay. Bellow I attempt to profile the most notable projects out of DIYDAYS '11...

 

[Part one can be found @scoopit http://bit.ly/rEb6gZ]

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