Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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What the Frack is Transmedia? Storyworld First Day Recap #swc11

What the Frack is Transmedia? Storyworld First Day Recap #swc11 | Transmedia: Storytelling for the Digital Age | Scoop.it
This is the buzzword here in San Francisco at Storyworld. Hmm. Think it would be STORY since this is Storyworld. But no, it’s transmedia, which no one seems to really understand is my impression ...

 

 Bob Mayer has an interesting take on Transmedia, not one I necessarily agree with, but his reservations are really just the challenges that Transmedia Storytelling needs to overcome. [Sorry, this post appears to have been taken down ... will let you know if it reactivates.]

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Building a Better Kickstarter Campaign

Building a Better Kickstarter Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
Since launching in April 2009, more than 13,000 projects have been successfully funded on Kickstarter.com, with over $100 million pledged by users of the crowdfunding sensation in that time.

 

As transmedia practitioners we're always interested in funding options for our work.  Here's an article with some great tips on running a successful Kickstarter campaign, and a general article on Transmedia and Crowdfunding can be found here @scoopit http://bit.ly/qiRcIu

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StoryWorld 2011 in San Francisco: Day 1

StoryWorld 2011 in San Francisco: Day 1 | Transmedia: Storytelling for the Digital Age | Scoop.it

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the next three days. Here we go ...

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Collapsus: Walkthrough with Tommy Pallotta

Collapsus: Walkthrough with Tommy Pallotta | Transmedia: Storytelling for the Digital Age | Scoop.it
Director Tommy Pallotta introduces Collapsus, Submarine Channel’s transmedia project that combines interactivity, animation, fiction, and documentary.
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Case Study: A Smurfin’ Awesome Rich Media Campaign

Case Study: A Smurfin’ Awesome Rich Media Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
With rich media, we aimed to integrate the strength from all media to create maximum exposure for the film.

 

[A detailed look at the promotional campaign for "The Smurfs" in 3D]

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[Transmedia] Case Study Example: The Three Little Pigs

[Transmedia] Case Study Example: The Three Little Pigs | Transmedia: Storytelling for the Digital Age | Scoop.it

If the Three Little Pigs were told as a transmedia story it might be designed like this ...

 

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Transmedia Storytelling: What Is It?

Transmedia Storytelling: What Is It? | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia storytelling could be a fictional property, or the method by which that property is marketed, or both, or none of the above.

 

[Another good look at what constitutes transmedia & it comes with Gary Hayes' excellent multi-platform map.]

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Scooby-Doo Interactive Reading Apps For Kids

Scooby-Doo Interactive Reading Apps For Kids | Transmedia: Storytelling for the Digital Age | Scoop.it
From TV to comic books to on-stage performances, Scooby-Doo and the gang have been featured in just about every media format available.
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Open Storyworlds and Branded Experiences

Open Storyworlds and Branded Experiences | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten's presentation from DIYDAYS LA

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Fourth Wall Studios Showcases Revamped RIDES Platform with Spooky Short Story “Home”

Fourth Wall Studios Showcases Revamped RIDES Platform with Spooky Short Story “Home” | Transmedia: Storytelling for the Digital Age | Scoop.it
Home: A Ghost Story, provides a proof-of-concept for storytelling that organically weaves video content with other media like email, text messages, and even telephone calls.
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[Great update of this fabulous Transmedia project] Collaborate With Robot Heart Stories

[Great update of this fabulous Transmedia project] Collaborate With Robot Heart Stories | Transmedia: Storytelling for the Digital Age | Scoop.it

Storytelling pioneer Lance Weiler created ROBOT HEART STORIES, an experiential educational vehicle for kids to talk to each other, tell stories about life on earth and ask a robot who has crash landed in Montreal, questions.


Via cynthia jabar
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Half the Sky mobile games update October 2011 | Games for Change

Half the Sky mobile games update October 2011 | Games for Change | Transmedia: Storytelling for the Digital Age | Scoop.it
An update on the mobile games project between Half the Sky and Games for Change.

 

These four games cover topics such as maternal health, deworming, family values, and forced prostitution.  Part I can be found @scoopit http://bit.ly/uML5TW

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Random House Editorial Director on E-Books and Transmedia

Random House Editorial Director on E-Books and Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
Random House editorial director and transmedia producer Tricia Pasternak discusses digital books, why much transmedia is genre, and when a book is more than just a book.
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Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid

Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid | Transmedia: Storytelling for the Digital Age | Scoop.it
So, what is transmedia storytelling? Gomez defines it as the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple-media platforms.

 

[Jeff Gomez is a thought leader in the world of Transmedia Storytelling and this is one of the best articles I've seen on his approach]

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Why Transmedia. Part 1 of n.

Why Transmedia. Part 1 of n. | Transmedia: Storytelling for the Digital Age | Scoop.it

Depending where you look or who you speak to, transmedia gets championed, misunderstood, knocked, supported, defined and re-undefined...

 

[A detailed look at the thinking behind "We Dream of Nothing".]

 

We Dream of Nothing is an original, science fiction fantasy story that connects two characters at opposite ends of the universe. The story is hidden inside the female lead’s dream research website. From there the Audience can explore the story through 28 episodes – combinations of video, comics, audio, collaboration, data swapping, and, well… all sorts of other fun things to see and do.

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Will Xbox, Sesame St, Nat Geo and Disney create the perfect educational game?

Will Xbox, Sesame St, Nat Geo and Disney create the perfect educational game? | Transmedia: Storytelling for the Digital Age | Scoop.it
In 2012, the latest in educational games, codenamed Rush, will feature a cross between some of the most well known brands of the past and present.
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Transmedia: Coca Cola Content 2020 – Brand Storytelling

Transmedia: Coca Cola Content 2020 – Brand Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.
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ben matthew's curator insight, August 25, 2014 9:37 AM

This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner.

Brett Reid's curator insight, October 2, 2014 5:00 AM

A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood. 

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Halloween Google Doodle Features Madcap Time-Lapse Video

Halloween Google Doodle Features Madcap Time-Lapse Video | Transmedia: Storytelling for the Digital Age | Scoop.it
You know there's something significant going on when there's a Google doodle on the company's home page, and this Halloween Google doodle is no exception. Watch what happens.

 

[Fun look at Google's Halloween Doodle over the years.]

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Selling Stories Tomorrow, Now

Selling Stories Tomorrow, Now | Transmedia: Storytelling for the Digital Age | Scoop.it
Innovative digital shops are transforming the way stories are told...

 

A look at three transmedia production companies who are operating in the "ever-narrowing valley between Hollywood and Madison Avenue".

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'Archie Meets KISS': Watch The Trailer [Video]

'Archie Meets KISS': Watch The Trailer [Video] | Transmedia: Storytelling for the Digital Age | Scoop.it

The band will visit Archie and the gang during the midst of a supernatural invasion that sees Riverdale overrun with monsters and zombies...

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Digital storytelling in the classroom

Digital storytelling in the classroom | Transmedia: Storytelling for the Digital Age | Scoop.it
When students create a movie or interactive slide show to tell their story, learning becomes personal.

 

This is a great resource ... and, if you were to encourage students to take the next step, and tell a story across all the platforms used in the guide, then they would've taken their first steps into transmedia storytelling.

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John Darko's 'Killcam Live' Social Horror Gets First Teaser & Website

John Darko's 'Killcam Live' Social Horror Gets First Teaser & Website | Transmedia: Storytelling for the Digital Age | Scoop.it
Killcam Live will be the first of it's kind, intertwining a full social media experience with live (real time) interaction with aspects of the story and characters, creating a cross-platform patchwork narrative.
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Universal adds second screen of features to boost video sales

Universal adds second screen of features to boost video sales | Transmedia: Storytelling for the Digital Age | Scoop.it
With cratering DVD sales dragging down home-video revenues, Hollywood is eager to find a way to persuade consumers to buy movies instead of renting them.

 

First Ultraviolet, now Hollywood is contemplating "making the experience of movie-watching different for those who buy discs than for those who rent them".

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DIYDays in LA « Thoughts on the T

DIYDays in LA « Thoughts on the T | Transmedia: Storytelling for the Digital Age | Scoop.it

Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits ...

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