It takes more than well-designed game mechanics and levels to capture the imagination of gamers everywhere. You need a story and mythology the same way any popular TV show, movie series or comic series do to keep fans coming back for more.
It’s obvious now that marketers need to take their efforts online. If you’re wondering if having a website equals successful online marketing, it does not. In fact, websites are cute little things, but they are actually a very small piece of what constitutes thorough, effective online marketing.
Due to the difficulties inherent in financing a feature film today, an increasing number of filmmakers are going DIY – foregoing years of fundraising and investor courtship to produce something relatively cheaply using inexpensive cameras and small non-union crews.
If I want to buy a new 3D television, my first step is probably to go to Google and search for “3D TV”. The results I get back will probably have one or two featured ads at the top for 3D TVs at Best Buy or Sears or Wal-Mart.
In the last four years, I’ve written and produced three web series. My most popular and successful show, The Misadventures of Awkward Black Girl, currently averages 150,000 views per episode, with almost 20,000 fans on Facebook and nearly 8,000 Twitter followers since its launch in February.
Typically when the industry talks about TV metadata, they talk about snippets of information and images that is provided by companies such as Rovi and Gracenote that can be used for the descriptive editorial information, images and multimedia on one show as a whole.
The media world is undergoing a seismic shift, as audiences increasingly turn to online and interactive content. Meanwhile, media brands that were unknown a few years ago (Google, YouTube, Facebook) have become household names. Screen content producers cannot afford to ignore this changing mediascape.
While the water world might be unfamiliar terrain, the upcoming Clone Wars season promises a new wave of returning Star Wars characters, including Admiral “It’s a Trap!” Ackbar, who swims deep into both action-packed episodes. He’ll be followed later this season by a returning Boba Fett, as well as other characters from the Star Wars films, Filoni promised.
Angry Birds enthusiasts, gather ‘round. Your dream of entering a larger than life, Angry Birds-themed world is now a reality. A theme park based on the popular cellphone videogame has opened in Changsta, a city in China's Hunan province.