It is six years since the last Star Wars film tied up the space saga, but Lucasfilm continues to reach new fans and stay relevant. Laura Snoad asks its president of licensing Howard Roffman how the franchise keeps striking back.
Whether it’s offering new ideas, suggesting improvements, or simply offering a pat on the back – Kiwis will tell it like it is – which is exactly the kind of audience we are looking for as part of our initial launch...
A decade ago, the American Academy of Pediatrics' recommendations on television consumption by infants were based as much on common sense as science. The research has finally grown up — and the verdict is harsh.
How strong is Darth Vader's grip on humanity? A new book charts the Dark Lord's utter domination of Earth's imagination, showing off rarely seen variations on George Lucas' antihero, from international movie posters to an Oklahoma butter sculpture.
We've all been exposed to the wonderful world of Disney through visiting a park, watching a movie or experiencing a traveling show. What goes into those experiences is the work of the imagineering team.
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
What is new is the opportunity to tell stories and build worlds that are storytelling agnostic. Here the richness of a storyworld moves fluidly from one screen to the next as well as spilling out into the real world without a dependency on a traditional media source.
For good and for worse, the buzz around transmedia storytelling is reaching new heights. Similar to how the social media boom started, there seems to be lots of confusion and uncertainty around mechanics, uses and respective transmedia practices.
Microsoft is teaming up with Sesame Workshop and National Geographic to develop interactive kids programming for the Xbox 360 that will allow kids to use Kinect motion-sensing and voice recognition technology to interact with educational programs.