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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Children’s book publisher heads into virtual world

Children’s book publisher heads into virtual world | Transmedia: Storytelling for the Digital Age | Scoop.it
Given that virtual worlds are driven by strong narratives, it comes as little surprise that more book publishers are eyeing opportunities in the space.
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Toys as a Driving [Transmedia] Platform

Toys as a Driving [Transmedia] Platform | Transmedia: Storytelling for the Digital Age | Scoop.it

I've said previously on this blog that one of the keys to Transmedia penetrating mass culture is to familiarize kids with interacting with cross-platform stories at an early age ...

 

[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling.  His first post on choosing video games is @scoopit http://bit.ly/sTrl4f]

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My Wackiest Proposal Yet: Transmedia Storytelling for the Individual [...]

My Wackiest Proposal Yet: Transmedia Storytelling for the Individual [...] | Transmedia: Storytelling for the Digital Age | Scoop.it

My proposal: Individuals and job-seekers can use transmedia storytelling to tell their personal stories and brand themselves. It’s wacky primarily because transmedia storytelling is usually used for fictional narratives about multiple characters.

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serena@serenastevenson.co.nz's comment, November 3, 2011 4:39 PM
Wacky alright, we have been implementing workshops with individuals and businesses for the past two years now to help them to tell their our 'brand story' through transmedia. Fantastic, to read article, and its a 'thing'! ;o)
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Transmedia Storytelling: Once Upon a Time

Transmedia Storytelling: Once Upon a Time | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia storytelling. Quite the buzz term of late, particularly in content marketing circles ...

 

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The Chimera Vector: The Future of Storytelling - A [Transmedia] Case Study

The Chimera Vector: The Future of Storytelling - A [Transmedia] Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it

Readers can open the ebook and listeners can play the audiobook. More visually-oriented readers can enjoy the graphic novel and the purely visual and auditory audience can experience the narrated, scored, graphic novel, which is a combination of all the above.

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Storyworld Wrap up from the Writer’s Perspective, Transmedia, and Disney’s Weenie

Storyworld Wrap up from the Writer’s Perspective, Transmedia, and Disney’s Weenie | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia is the buzzword here in San Francisco at Storyworld. It means telling stories across multiple platforms. As a novelist the concept of transmedia goes against my creative instincts...

 

[This is an interesting read, so I'm hoping the post stays ... Bob Mayers' last two posts from StoryWorld 2011 can no longer be accessed ... I'll keep you updated.]

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Jonathan Ross Pens Introduction To Tales Of The Fallen

Jonathan Ross Pens Introduction To Tales Of The Fallen | Transmedia: Storytelling for the Digital Age | Scoop.it
That’s the graphic novel element of a massive “transmedia project” called Unseen Shadows, masterminded by Geek Syndicate’s Barry Nugent...

 

[An overview of the transmedia elements that make up this project.]

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Liz Tells Frank What Happened In the "Castle" Novels Written By Castle

Liz Tells Frank What Happened In the "Castle" Novels Written By Castle | Transmedia: Storytelling for the Digital Age | Scoop.it
The idea/term/concept “transmedia” is meant to represent the concept of a story told across across multiple platforms...

 

The television series "Castle" is just made for Transmedia Storytelling and here's a look at why.

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What the Frack is Transmedia? Storyworld First Day Recap #swc11

What the Frack is Transmedia? Storyworld First Day Recap #swc11 | Transmedia: Storytelling for the Digital Age | Scoop.it
This is the buzzword here in San Francisco at Storyworld. Hmm. Think it would be STORY since this is Storyworld. But no, it’s transmedia, which no one seems to really understand is my impression ...

 

 Bob Mayer has an interesting take on Transmedia, not one I necessarily agree with, but his reservations are really just the challenges that Transmedia Storytelling needs to overcome. [Sorry, this post appears to have been taken down ... will let you know if it reactivates.]

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Building a Better Kickstarter Campaign

Building a Better Kickstarter Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
Since launching in April 2009, more than 13,000 projects have been successfully funded on Kickstarter.com, with over $100 million pledged by users of the crowdfunding sensation in that time.

 

As transmedia practitioners we're always interested in funding options for our work.  Here's an article with some great tips on running a successful Kickstarter campaign, and a general article on Transmedia and Crowdfunding can be found here @scoopit http://bit.ly/qiRcIu

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StoryWorld 2011 in San Francisco: Day 1

StoryWorld 2011 in San Francisco: Day 1 | Transmedia: Storytelling for the Digital Age | Scoop.it

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the next three days. Here we go ...

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Collapsus: Walkthrough with Tommy Pallotta

Collapsus: Walkthrough with Tommy Pallotta | Transmedia: Storytelling for the Digital Age | Scoop.it
Director Tommy Pallotta introduces Collapsus, Submarine Channel’s transmedia project that combines interactivity, animation, fiction, and documentary.
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Case Study: A Smurfin’ Awesome Rich Media Campaign

Case Study: A Smurfin’ Awesome Rich Media Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
With rich media, we aimed to integrate the strength from all media to create maximum exposure for the film.

 

[A detailed look at the promotional campaign for "The Smurfs" in 3D]

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[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media

[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.

 

[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]

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The Social Life - Episode 5: The Guild & Auckland Daze

A look at Digital Storytelling in New Zealand

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[Gary Hayes' excellent] Distributed Story, Transmedia StoryTelling Worksheet

[Gary Hayes' excellent] Distributed Story, Transmedia StoryTelling Worksheet | Transmedia: Storytelling for the Digital Age | Scoop.it

This cross-genre, new format, online story development sheet should be printed A3 and ideas for each area can be sketched in. It helps media creators understand how to develop across multiple online channels and spaces and what fragments of the story can be cross connected. It is suggested that you number each instance with the 'release' date to help aid the campaign thinking. The axes indicate the likely 'maintenance' required - top right most maintenance (rich living environments) and bottom left least maintenance (ad hoc textual updates). NOTE: All the below can be on PC or mobile or console.


Via Gary Hayes
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Videogames as the Driving [Transmedia] Platform

Videogames as the Driving [Transmedia] Platform | Transmedia: Storytelling for the Digital Age | Scoop.it
Modern videogames have made enormous strides in terms of story delivery, and therefore potential as a Transmedia driving platform...

 

[An excellent analysis of videogames as the primary platform for Transmedia Storytelling.]

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StoryWorld 2011 in San Francisco: Day 2

StoryWorld 2011 in San Francisco: Day 2 | Transmedia: Storytelling for the Digital Age | Scoop.it

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the three days. Here's day 2 ...

 

[The first day's re-cap can be found @scoopit http://bit.ly/sZxFjV]

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The Queen, The Wizard and The Hannibal Lecter of Transmedia: presentations from The Courage Generator Workshops

The Queen, The Wizard and The Hannibal Lecter of Transmedia: presentations from The Courage Generator Workshops | Transmedia: Storytelling for the Digital Age | Scoop.it

The Courage Generator brought film, games and transmedia people to a full-day workshop where issues of interactive storytelling were discussed but also concrete examples of how you can practically work with transmedia tools and concepts.

 

[Lots of great videos of the day's presentations.]

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[Transmedia] Storyworld: Practical Legal Considerations

[Transmedia] Storyworld: Practical Legal Considerations | Transmedia: Storytelling for the Digital Age | Scoop.it
The first thing to consider is that most lawyers do not understand the speed at which the digital world moves, nor the opportunity cost involved in spending months negotiating rather than creating.

 

Advice on when to engage legal services for transmedia projects.

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Summer Glau Talks Humans, Sci-Fi, Alphas Return [transmedia] & More

Summer Glau Talks Humans, Sci-Fi, Alphas Return [transmedia] & More | Transmedia: Storytelling for the Digital Age | Scoop.it
In this interview, Glau tells fans what they can expect from the transmedia experiment at SurvivalCode.com and why this experience was totally new to her.

 

More on this transmedia project can be found at @scoopit http://bit.ly/qiJ7B5

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Random House Editorial Director on E-Books and Transmedia

Random House Editorial Director on E-Books and Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
Random House editorial director and transmedia producer Tricia Pasternak discusses digital books, why much transmedia is genre, and when a book is more than just a book.
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Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid

Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid | Transmedia: Storytelling for the Digital Age | Scoop.it
So, what is transmedia storytelling? Gomez defines it as the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple-media platforms.

 

[Jeff Gomez is a thought leader in the world of Transmedia Storytelling and this is one of the best articles I've seen on his approach]

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Why Transmedia. Part 1 of n.

Why Transmedia. Part 1 of n. | Transmedia: Storytelling for the Digital Age | Scoop.it

Depending where you look or who you speak to, transmedia gets championed, misunderstood, knocked, supported, defined and re-undefined...

 

[A detailed look at the thinking behind "We Dream of Nothing".]

 

We Dream of Nothing is an original, science fiction fantasy story that connects two characters at opposite ends of the universe. The story is hidden inside the female lead’s dream research website. From there the Audience can explore the story through 28 episodes – combinations of video, comics, audio, collaboration, data swapping, and, well… all sorts of other fun things to see and do.

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Will Xbox, Sesame St, Nat Geo and Disney create the perfect educational game?

Will Xbox, Sesame St, Nat Geo and Disney create the perfect educational game? | Transmedia: Storytelling for the Digital Age | Scoop.it
In 2012, the latest in educational games, codenamed Rush, will feature a cross between some of the most well known brands of the past and present.
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