Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Chopper was developed to leverage transmedia storytelling tactics to create a new horror franchise from scratch by finding and building our audience across multiple platforms.
Are you sure you want to delete this scoop?
In order to focus on the new genre of the interactive documentary, we must examine the evolution of the Internet and its many possibilities in terms of interactive applications.
A new book, Harry Potter: Page to Screen, contains the personal testaments of the cast and crew involved in the blockbuster films.
Back in January, I decided I wanted to start a transmedia project, something that I could get out there and start building...
FX may be the first cable network to make tcommerce the focus of a companion app for a TV series, building an app for Apple's iPad that allows fans of hit program Sons of Anarchy to buy jewelry, clothing worn by cast members and other merchandise.
Though networks typically dispatch embeds during campaign season, MTV took a different approach to the tactic when it dispatched youth into the Occupy Wall Street protests for its show "True Life."...
Downloadable, linear episodes run like a normal television show but give children opportunities to play simple games with familiar characters and don virtual costumes that mold to their bodies and play around with the show's environment.
In its various incarnations as a cartoon, Nintendo game and trading cards, the franchise has maintained its popularity. By some measures, it’s bigger than ever...
The acquisition will add preschool favourites such as Barney the purple dinosaur, Fireman Sam and Angelina Ballerina to the ranks of the world's largest toymaker.
Transmedia projects have multiple points of entry that follow multiple storylines across several platforms. This kind of attention to detail can be overwhelming to a small team, and let’s face it, most transmedia projects function on micro budgets.
Transmedia as a buzzword has taken on a life of its own beyond the film world, translating to mobile campaigns, television shows, advertising, and even books.
Sir Peter Jackson has bought the vintage car made famous in the movie Chitty Chitty Bang Bang, and kids throughout New Zealand will soon have the chance to ride in it.
This month's The Muppets movie tries to reverse decades of brand mismanagement.
“This is the natural evolution of entertainment – going beyond the screens and traditional forms to allow audiences to live and participate in more ways with immersive worlds,” Susan Bonds said simply.
Harry Potter, the #1 motion picture franchise of all time, will soon disappear from shelves, as Warner Bros. stops shipping all Harry Potter theatrical film titles...
Extensive collection of illustrations and paintings show fantasy author was an accomplished artist...
…transmedia moves people from Awareness to Engagement — by building a story universe…each project has at its core the use of local voice, in partnership with the platform creators.
Michael Farr, a "Tintinologist" who knew Hergé, said the Tintin-creator "made a point of seeing every film" by Steven Spielberg.
The intention is to employ the same kind of viral marketing that helped turned Blair Witch into such a big hit.
The introduction of the Kinect For Kids initiative certainly sounds wise, given the company's push in that direction. After all, who can argue with creating family-friendly titles with some of the biggest names in family entertainment?
“Trek Class” is a course at Syracuse University’s School of Information Studies more formally titled “Star Trek and the Information Age.” The course examines episodes of Star Trek series as a method of introducing concepts related to technology, society and leadership in our world...
We created the New Frontier Story Lab to support visionary artists developing projects that will change the way we experience stories in the future.
... as documentarians increasingly move into a transmedia environment, many are asking what fair use means outside the confines of a film. The lessons learned by documentary filmmakers are in fact transferable.
Children's books seem especially apt for adaptation by TV, film and theatre, and some have slipped into the cultural mainstream, say Michael Hann...
I’m a bad man. I simply do not pay attention the way I used to, and it's all because of technology, which constantly distracts me. How about you?