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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Brian Clark on Transmedia Business Models (Part Three)

Brian Clark on Transmedia Business Models (Part Three) | Transmedia: Storytelling for the Digital Age | Scoop.it

"In this installment and the next, I want to dive deeper into ten different alternative business models that we know work from other media movements in the hopes that they provide some inspiration to other entrepreneurial storytellers."

 

[This is the third in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark.  Parts one and two were posted yesterday ... @scoopit http://bit.ly/stpVJy & @scoopit http://bit.ly/tovSSJ respectively.]

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Is the future of storytelling the future for advertising?

Is the future of storytelling the future for advertising? | Transmedia: Storytelling for the Digital Age | Scoop.it

Digital technology has led to massive changes in how people consume content, information and entertainment...

 

Paddy Adams explores these and other issues at Power to the Pixel’s Cross-Media Forum, London 2011.

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How can 3D worlds be used in documentaries? A review of One Millionth Tower

How can 3D worlds be used in documentaries? A review of One Millionth Tower | Transmedia: Storytelling for the Digital Age | Scoop.it

Empowering the subjects and informing the world. Macro and micro linked by a narrative thread. Technology used to push the limits, and create the new…

 

[A form of "conceptual" transmedia storytelling.]

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The Blair Witch Project, a transmedia reference ?

The Blair Witch Project, a transmedia reference ? | Transmedia: Storytelling for the Digital Age | Scoop.it

We often look for a reference project in terms of transmedia storytelling. It’s hard to find this rare gem that mixes different media, independently of one another; relying on participation and interaction; all of this with a limited budget and a success story.

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Crowdfunding to Retain Rights in [Transmedia] Development

Crowdfunding to Retain Rights in [Transmedia] Development | Transmedia: Storytelling for the Digital Age | Scoop.it
It’s fair to say that creators, artists and producers of all kinds are becoming increasingly fascinated by the opportunities provided by crowdfunding tools such as Kickstarter and Indie-go-go...
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Brian Clark on Transmedia Business Models (Part One)

Brian Clark on Transmedia Business Models (Part One) | Transmedia: Storytelling for the Digital Age | Scoop.it

[...]  the next wave of innovation in transmedia storytelling is going to be about business models rather than storytelling forms.

 

Henry Jenkins shares the first of five guest blog posts by Brian Clark which are based on a lecture which Brian gave to the students in the Transmedia Entertainment class at the USC Cinema School.

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Decoding a transmedia classic, Enter the Matrix

Decoding a transmedia classic, Enter the Matrix | Transmedia: Storytelling for the Digital Age | Scoop.it

Acknowledging its massive success, The Matrix is often cited as a reference example of transmedia. We invite you to go deeper into The Matrix’s universe and to take a closer look at its construction.

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Storyworld and the Real World

Storyworld and the Real World | Transmedia: Storytelling for the Digital Age | Scoop.it

So, an almost overwhelming week at Storyworld in San Francisco is over, jet lag is slowly fading, the heaps of work await and it’s time to take stock of what was learned during the conference...

 

[Simon Staffans' round-up of Storyworld 2011.]

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Making Sense of Digital Books for Kids – 2

Making Sense of Digital Books for Kids – 2 | Transmedia: Storytelling for the Digital Age | Scoop.it
In my last post, Making Sense of Digital Books for Kids - Part 1 I looked at a number of categories to begin to understand how publishers and app developers...

 

[Part I can be found @scoopit http://bit.ly/rIVzrR]

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The Transmedia Approach

The Transmedia Approach | Transmedia: Storytelling for the Digital Age | Scoop.it
The basic premise of transmedia is that rather than using different media channels to simply retell the same story, you utilize these channels, their communities and functions to communicate different elements of the story.

 

[A look at transmedia and the building of brand experiences.]

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What is Transmedia Storytelling?

What is Transmedia Storytelling? | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storytelling” is not a new phenomenon, and is perhaps the oldest technique we have for spreading information. From memorized sagas transferred...
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[Transmedia for Good] Andrew Slack - The strength of a story

Andrew Slack is creator, co-founder, and Executive Director of the Harry Potter Alliance which takes a creative approach to activism by mobilizing thousands ...
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Reading Redefined for a Transmedia Universe

Reading Redefined for a Transmedia Universe | Transmedia: Storytelling for the Digital Age | Scoop.it

Once upon a time, reading was as simple and straightforward as decoding words on a page. No more. Digital age technologies have made such an impact on the way we interact with content that the old definitions of reading and books no longer apply.

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The Lure of Games and the Power of Networks [in Transmedia Storytelling]

The Lure of Games and the Power of Networks [in Transmedia Storytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it
Games are an integral part of transmedia storytelling, whether covert or user-created as discussed in the last chapter, or as an officially released aspect of the transmedia story...

 

As the public scatters from a few major producers of media content to an ever expanding array of professional- and amateur-produced content, transmedia projects must use those amateur and fan networks to engage a sizable public.

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QR Codes Embedded in Paintings [Cool!]

QR Codes Embedded in Paintings [Cool!] | Transmedia: Storytelling for the Digital Age | Scoop.it
The idea that you take a piece of the painting with you, that the story continues on beyond your first impressions and exists in both the physical and digital worlds.

 

[This has such amazing transmedia storytelling possibilities.]

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Unlocking Narratives With Tech, Cults, And A Little Paranoia

Unlocking Narratives With Tech, Cults, And A Little Paranoia | Transmedia: Storytelling for the Digital Age | Scoop.it

Best-selling author Michael Grant has envisioned a world involving "transmedia" that goes far beyond mere text on a page or screen.

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• OF STORIES & WORLDS: What the Transmedia Movement has to Teach ... (And to Learn)  

• OF STORIES & WORLDS: What the Transmedia Movement has to Teach ... (And to Learn)   | Transmedia: Storytelling for the Digital Age | Scoop.it

If nothing else, last week's Story World Conference in San Francisco affirmed the reality of a new creative movement devoted to transmedia storytelling.

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Brian Clark on Transmedia Business Models (Part Two)

Brian Clark on Transmedia Business Models (Part Two) | Transmedia: Storytelling for the Digital Age | Scoop.it

Most of the money fueling innovation in transmedia storytelling falls into one of three major buckets...

 

This is the second in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark.

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Principles of Transmedia

Principles of Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
Only a few months before the Producers Guild sanctioned the role of transmedia producer, Henry Jenkins, the professor who was among the first scholars to define transmedia, assembled a list of ‘seven principles of transmedia storytelling’…

 

[Kevin Maloney's excellent examination of Henry Jenkins' seven principles of transmedia storytelling.]

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Thoughts from Conferences

Thoughts from Conferences | Transmedia: Storytelling for the Digital Age | Scoop.it

In the last two weeks, I attended as many transmedia conferences: Merging Media in Vancouver, and StoryWorld in San Francisco...

 

[From Lucas J.W. Johnson of Silverstring Media.]

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Making Sense of Digital Books for Kids – 1

Making Sense of Digital Books for Kids – 1 | Transmedia: Storytelling for the Digital Age | Scoop.it
The world of children's digital books is quickly becoming as densely populated as the rest of the app world, if not more so. And why shouldn't it?
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The Perfect Transmedia Pitch

The Perfect Transmedia Pitch | Transmedia: Storytelling for the Digital Age | Scoop.it
As for any entertainment property, how you pitch a Transmedia project is absolutely fundamental in whether it can successfully garner support from collaborators, financiers, the press and even pote...
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What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models

What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models | Transmedia: Storytelling for the Digital Age | Scoop.it
What I’m suggesting is that revenue modeling, business planning, product scalability, what have you, are no longer solely in the domain of the media, network or studio stakeholders... It’s our domain as creators.

 

[Gunther Sonnenfeld argues the need for new business models in Transmedia Storytelling.]

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Transmedia as the art of telling stories & learning from each other

Transmedia as the art of telling stories & learning from each other | Transmedia: Storytelling for the Digital Age | Scoop.it
So, we can take what we have – knowledge, tools, experience, creativity, communities – and transform it into an optimized version of a ‘matrix’ for processes and methodologies in order to create new forms of transmedia storytelling.

 

[The call for new methologies in Transmedia Storytelling.]

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What D&D can tell us about Transmedia (Part 2)

What D&D can tell us about Transmedia (Part 2) | Transmedia: Storytelling for the Digital Age | Scoop.it

Now that I’ve looked at how Dungeons & Dragons is an example of a transmedia property — or at the very least, similar to it — I can get to the good stuff. What can an understanding and experience with D&D teach us about writing for transmedia?

 

[Part I can be found @scoopit http://bit.ly/uDVqGk]

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