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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Mum creating quality entertainment for girls [#Transmedia]

Mum creating quality entertainment for girls [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
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Bridget Ellis-Pegler:  "It soon became clear that this story world wasn’t going to fit into a film, but needed a whole TV series, in fact, several seasons of TV series. And books. And a website. And a computer game – in other words, I’d created a huge transmedia beast!"

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Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility

Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

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Dominique Taste's curator insight, November 19, 2015 9:30 AM

Face aux changements d'attitude des consommateurs, connectés en continu, voulant participer plus, influencés par les réseaux sociaux, surfant entre les médias, résistant à la publicité, le marketing doit se renouveler en profondeur. Parmi les 5 nouveaux moyens, le storytelling et le transmedia storytelling prouvent leur efficacité  au travers d'exemples video, notamment pour Google en Inde, Microsoft en Australie, Toshiba et Intel ...

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Transmedia storytelling, sequels, and the art of the shared universe

Transmedia storytelling, sequels, and the art of the shared universe | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Damian Wampler:  "Expanded and shared universes are all the rage. They’ve exploded, and even imploded, in the case of STAR WARS. But what have they got right, and where are they going wrong?"

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María Luisa Zorrilla Abascal's curator insight, July 10, 2015 3:58 PM

According to this author: In an effective sequel, we learn that we really knew nothing about this world we came to love in the previous film. Transmedia content must deliver deeper understanding of the character.

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Print Influencer: Jeff Gomez [#Transmedia]

Print Influencer: Jeff Gomez [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Dianna Brodine talks with Jeff Gomez about "opportunities for print to integrate with movie and video game storytelling."

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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Transmedia: Storytelling for the Digital Age | Scoop.it
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Molly Ebner:  "In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person.  Regardless, we are all compelled to seek it out in life. And when we find it, a feeling of content resonates within."

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The impact of transmedia storytelling on brand growth

The impact of transmedia storytelling on brand growth | Transmedia: Storytelling for the Digital Age | Scoop.it

Via siobhan-o-flynn
The Digital Rocking Chair's insight:


Marketing Eye:  "No matter how we express ourselves, we all have a unique story to tell. But it is only recently that we have started to tell stories that represent who we are and what we do to live, drive and survive … in business."

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Helen Teague's curator insight, April 9, 2015 9:28 AM

transmedia storytelling

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Hijacking Cinema: Advice on Transmedia Storytelling

Hijacking Cinema: Advice on Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Femke Wolting:  "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"

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Vivalist's curator insight, November 4, 2014 5:31 PM

Packed with cool features.

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5 Ways Transmedia Can Help Scriptwriters By Nuno Bernardo

5 Ways Transmedia Can Help Scriptwriters By Nuno Bernardo | Transmedia: Storytelling for the Digital Age | Scoop.it



Via Simon Staffans
The Digital Rocking Chair's insight:


Lucy V Hay "Sofia’s Diary was a real inspiration to me when planning and creating the transmedia strategy for my Decision Book Series, so I was DELIGHTED when the show’s creator Nuno Bernardo approached me to write a guest post for B2W! This is a real treat for you Bang2writers on using the power of transmedia to engage your audiences, so enjoy!"

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Simon Staffans's curator insight, August 7, 2014 3:40 PM

Some good advice from Nuno.

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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gianluca Fiorelli:  "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Amanda Hovious:  "In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements" ...

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Maxine Horn's curator insight, December 1, 2013 1:28 PM

A useful read for any digital content producers, service & strategic designers, gamers and full-service web agencies

Teodor Kutzarov's curator insight, December 2, 2013 8:08 AM

Finally in 21st century, we could fullfill a dream in 19th century genious... :)

Debbie Elicksen 's curator insight, December 9, 2013 1:06 PM

It can close the generation gap. 

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The New, Old Way to Tell Stories: With Input From the Audience [#Transmedia]

The New, Old Way to Tell Stories: With Input From the Audience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Karen Swallow Prior:  'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'


Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.

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Miquel Loriz's curator insight, October 21, 2013 3:12 AM

El deseo de todo creador de tener tanta gente inmersa en la historia como sea posible."

Bad Spoon's curator insight, October 23, 2013 1:53 AM

Une démarche qui fonctionne aussi bien pour une série que pour une entreprise : obtenir le feedback des fans permet d’adapter le contenu pour mieux répondre à leurs désirs, et mieux les fidéliser

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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Karine Grande:  "Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story.  It combines a web documentary, an interactive map with flashcodes (symbols based on the technology of QR codes), a radio show and a collection of photos taken by drivers or the local residents.The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow."

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Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

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Mobile, transmedia and timing

Mobile, transmedia and timing | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...

The Digital Rocking Chair's insight:

Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.

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Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

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4 Steps to Transmedia Marketing

4 Steps to Transmedia Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Dr. Chester Elijah Branch:  "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"

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António Maneira's curator insight, December 5, 2015 11:00 AM
Transmedia meets comercials! Oh my.
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Getting Started in Transmedia Storytelling - 2nd Edition

The Digital Rocking Chair's insight:


"This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner."

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Jeni Mawter's curator insight, August 21, 2015 11:59 PM

A wonderful resource for anyone interested in telling their story in a multitude of different ways.

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The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

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Angie Weihs's curator insight, July 5, 2015 8:11 PM

Yes, please explain, Mr. Pratten

Brad Tollefson's curator insight, July 9, 2015 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight, August 3, 2015 11:23 PM

 

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

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Engage Learners with Transmedia Storytelling

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TEDx:  "Social Scientist, Elaine Raybourn, shares a new paradigm to create compelling learning journeys that transcend expectations."

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Strand and deliver: Amie Mills on the rise of transmedia storytelling

Strand and deliver: Amie Mills on the rise of transmedia storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Amie Mills:  "When we’re talking about transmedia, we’re starting to use terms like story world, where you have many stories told using multiple media forms, across many different channels and platforms … and how that content lives and breathes is uniquely tailored to the platform you’re viewing it on."  via Ben Fahy of StopPress

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Transmedia Storytelling: Why It Works for Indie Creators

Transmedia Storytelling: Why It Works for Indie Creators | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Elaine K. Phillips:  "With the transmedia landscape dominated by blockbusters like the Marvel Cinematic Universe (MCU) and Star Wars, it’s easy shake your head at the glossy Age of Ultron poster and think: there’s no way I could create a storyworld as intricate as the MCU.

Think again."

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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

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Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

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The New Digital Storytelling Series: Lance Weiler

The New Digital Storytelling Series: Lance Weiler | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


MIT Open Documentary Lab:  "[Lance] Weiler is a boundary-pushing transmedia storyteller who has, among many notable achievements, directed and self-distributed innovative movies (The Last Broadcast, Head Trauma), created an ARG for Head Trauma, made the immersive storytelling short Pandemic, and founded the regular creative conference diy days and the transmedia company Reboot Stories."

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Claudia Benassini Félix's curator insight, November 27, 2013 3:53 PM

Sara Wolozin, del laboratorio de documentales del MIT; conversa con Lance Weller. Se trata de un importante narrador transmedia que ha dirigido películas muy reconocidas entre los expertos del tema. Muy recomendable porque nos introduce en la trayectoria y experiencia de un realizador del tamaño de Weller.

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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.  While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom."

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Transmedia Storytelling: What’s in a Name?

Transmedia Storytelling: What’s in a Name? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Pamela Rutledge:  "Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better."

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