Bridget Ellis-Pegler: "It soon became clear that this story world wasn’t going to fit into a film, but needed a whole TV series, in fact, several seasons of TV series. And books. And a website. And a computer game – in other words, I’d created a huge transmedia beast!"
Michelle Herbison: "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."
Molly Ebner: "In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person. Regardless, we are all compelled to seek it out in life. And when we find it, a feeling of content resonates within."
Marketing Eye: "No matter how we express ourselves, we all have a unique story to tell. But it is only recently that we have started to tell stories that represent who we are and what we do to live, drive and survive … in business."
Femke Wolting: "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"
Lucy V Hay: "Sofia’s Diary was a real inspiration to me when planning and creating the transmedia strategy for my Decision Book Series, so I was DELIGHTED when the show’s creator Nuno Bernardo approached me to write a guest post for B2W! This is a real treat for you Bang2writers on using the power of transmedia to engage your audiences, so enjoy!"
Gianluca Fiorelli: "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."
Karen Swallow Prior: 'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'
Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.
Karine Grande: "Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. It combines a web documentary, an interactive map with flashcodes (symbols based on the technology of QR codes), a radio show and a collection of photos taken by drivers or the local residents.The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow."
Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"
"This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner."
Amie Mills: "When we’re talking about transmedia, we’re starting to use terms like story world, where you have many stories told using multiple media forms, across many different channels and platforms … and how that content lives and breathes is uniquely tailored to the platform you’re viewing it on." via Ben Fahy of StopPress
Elaine K. Phillips: "With the transmedia landscape dominated by blockbusters like the Marvel Cinematic Universe (MCU) and Star Wars, it’s easy shake your head at the glossy Age of Ultron poster and think: there’s no way I could create a storyworld as intricate as the MCU.
Michael Idato: "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...
MIT Open Documentary Lab: "[Lance] Weiler is a boundary-pushing transmedia storyteller who has, among many notable achievements, directed and self-distributed innovative movies (The Last Broadcast, Head Trauma), created an ARG for Head Trauma, made the immersive storytelling short Pandemic, and founded the regular creative conference diy days and the transmedia company Reboot Stories."
"Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland. While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom."
Pamela Rutledge: "Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.