Simon Parkin: 'Milk wants to create art that can impact millions simultaneously, so he’s turned to virtual reality, which is set to make a triumphant return in the form of the Oculus Rift, VR goggles built from smart-phone technology. He is unequivocal about it: VR is what will succeed film as the “future of storytelling” and the “next great canvas for human expression”.'
Lance Ulanoff: 'What we see today in VR is still very much an extension of the gaming community. “It reminds me a bit about how new media always start out mimicking old media,” [Jaron] Lanier said. The first moving pictures looked like stage plays."'
Elvia Wilk: "True to its title, "Capture All," the program of this year's transmediale festival in Berlin was ambitiously panoramic, with such a marathon, round-the-clock schedule that by the last day a number of attendees had come down with the same cold" ...
Mike Vogel: "Here’s a dilemma every transmedia producer faces… You discover a new storytelling platform–maybe you get in to their invite-only beta–and you create a story that uses the strengths of that platform. The platform gives you a powerful new way to express yourself interactively, but then something happens. Maybe the startup runs out of funding, gets acquired, or changes their business model. Suddenly the DNA of your story is no longer available to you. Your story can no longer be told."
Ryan Rigney: "Just as people struggled to find a practical application for hydrogen balloons, small thinking has also plagued the development of one of today's flashiest technologies, virtual reality devices. But VR doesn't need a killer app. It just needs to be unleashed on the world, so the people tinkering with it can lead us all someplace new."
Gus Lubin: "Is 3D movie technology a money-making gimmick or a true innovation? The answer is a little of both. Some movies use the technology to create more wonderfully immersive scenes, but others do little with the technology or even make a movie worse."
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