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Mitchel Clow: "The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!"
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The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!
Parkgoers of Disney World Florida can expect to be able to explore, in-depth, the colorful world of Pandora from James Cameron’s sci-fi adventure movie Avatar.
Concept art of the park’s attractions show attendees walking through the world of the Navi both by day and night.
Click to view the concept art.
It looks terrifying
Bryan M. Wolfe: "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid."
Second screen user experience. Great example!
This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna
Sarah Kessler: "Disney’s presence on digital screens is puny compared to its influence in movies and television. Interactive Co-President John Pleasants explains one way he aims to change that" ...
Josh Spiegel: "In essence, the value of a voice performance in an animated film is directly connected to how much that film’s creators require you to recognize its source" ....
Jon Negroni spent one year untangling the secret world hidden deep within Pixar films. What he found was a universe to which every Pixar character connects.
Wow! Everything Pixar, a giant transmedia storyworld?! You can see why it took Jon Negroni a year to research this. What do you think?
Cool lessons from Pixar. My favorite was how Steve Jobs used surprise. Just before Toy Story I opened large amazing posters arrived in the mail. I owned 100 shares of Pixar that I wish I still owed and those posters were a huge it with my newphew.
Dean Takahashi: "John Vignocchi shows off the latest with Disney Infinity in a video interview. He says that Disney isn't just copying Skylanders."
A fabulously in-depth look at Infinity, the new toy-game hybrid from Disney.
Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity".
I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.
Chelsea Stark: "As Disney characters go, Mickey Mouse is the alpha and the omega. But now, gaming is giving a voice to a lesser known character: Oswald the Lucky Rabbit" ...
FoxxFur: "Is Disneyland naive? As the first of its kind, the first multimedia art experience which lifted the amusement center to a new height that a word had to be invented for it - a theme park - it must be" ...
Hugh Hart: "Disney's purchase of Lucasfilm extends the studio's reach and reputation as Hollywood's biggest dealmaker. As for being a movie maker? Not so much."
"Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives."
Geek Dad: "Aided by the literal decades of advancements in animation technology since that television “Golden Age,” the show boasts both a new-school focus on plot and characterization and Disney’s historic attention to detail" ...
YPULSE: "Movies don’t exist alone anymore, with product extensions and deeper character development coming as afterthoughts as films become successes. Young viewers want to interact with characters and stories in a variety of formats — a true transmedia experience" ...
Marc Graser: "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...
It’s conceivable that stories developed through the comicbooks could eventually be adapted into future films or TV series, should they prove popular with readers.
Click to read more.
Marvel isn't holding back as it investigates each touchpoint to promote its stories. Some partnerships are just 'meant to be'. Thank you again Fiona!
Bryan Bishop: "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game."
Another couple of interesting stories about Disney today. Here's the link to the other one: Inside Disney’s Plan To Win The Internet
Can't wait to experience this!
Sarah Kessler: "An ambitious new video game could mean the end of Disney's digital struggles. Here's how it came to be--and why it almost didn't" ...
When you knock logic away, you're now free to go back to your childhood with your toys. Disney is creating a consumer new experience
Jon Negroni: "Literally thousands of you have requested a visual timeline for The Pixar Theory, so I put this together for you in an attempt to better organize my insane, hyperactive mind. "
John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...
Read Mashable's Disney's 'Infinity' Is a Toy Box Like No Other for more on Disney at E3.
Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
All the more reason to take a transmedia storytelling approach to film marketing :)
teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.
Brian Anthony Hernandez: 'Disney Pixar unleashed a new college-inspired ad campaign this week for "Monsters University," the upcoming prequel to 2001's "Monsters, Inc."'
This is fun!
Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...
Kyle Orland: "When news broke yesterday that Disney had spent over $4 billion to buy Lucasfilm, the focus immediately jumped to what the move meant for the future of the Star Wars films. But the acquisition also included LucasArts, a company with a storied history including hundreds of games, based on both existing Lucasfilm properties and original ideas."
Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough."
Chris Kohler: "Swampy the Alligator is just one of the ways that Disney's stable of popular and lucrative characters is being shaped and changed by videogames. And he's not even the most obvious."
Evan Killham: "John Spinale (pictured above) is senior vice president of social games at Disney. He’s in charge of making sure that Disney takes its big brands and familiar characters into the social gaming market — in the right way."