Michael Cavna: "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."
Chris Osterndorf: "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible. And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."
Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."
The Digital Rocking Chair's insight:
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity".
FoxxFur: "Is Disneyland naive? As the first of its kind, the first multimedia art experience which lifted the amusement center to a new height that a word had to be invented for it - a theme park - it must be" ...
Marc Graser: "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...
Bryan Bishop: "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game."
John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...
Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
The Digital Rocking Chair's insight:
All the more reason to take a transmedia storytelling approach to film marketing :)
Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...
Kyle Orland: "When news broke yesterday that Disney had spent over $4 billion to buy Lucasfilm, the focus immediately jumped to what the move meant for the future of the Star Wars films. But the acquisition also included LucasArts, a company with a storied history including hundreds of games, based on both existing Lucasfilm properties and original ideas."
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