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At its simplest, a multimedia story combines different elements that complement one another to make the story more interesting, complete or compelling.
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Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
Let the conversation begin! "The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia."
Transmedia, Learning through Play, for for children aged 5 - 11 years.
must read by USC Annenberg Innovation Lab
Randall Kapuscinski: "This winter I am teaching Sheridan’s first formal transmedia course. It is a modest beginning with 12 students from the post-grad ATVF program attending" ...
An honest look at one teacher's use of transmedia storytelling in the classroom ... some interesting lessons learnt.
Admittedly, I'm new to ScoopIt. Hoping it isn't bad manners to Scoop your own blog entry.
Peter Gutierrez: "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."
In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".
Transmedia en colegias y bibliotecas
Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity".
I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.
Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
Is it transmedia storytelling, or is it marketing? A question that's particularly relevant in the world of children's entertainment.
Totally agree: "The kid business has always been transmedia." -Ken Faier, Nerd Corps
Emily Nussbaum: "Like most parents of my generation, I watched plenty of television as a child, although my choices were comparatively narrow" ...
"Barbara Spindel explores the recent trend of co-viewing, as parents watch TV with their children and discover inventive and imaginative stories that engage both sets of viewers."
Daniel Donahoo: "One of the most enjoyable games I’ve been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia" ...
DRC: Jess McCulloch's participation at StoryWorld 2012 last week sparked a lot of interest. So, here's an article from the archive which gives great insight into the fantastic work that she's doing ...
Hub Bay Area Host : '“We’re really interested in the intersection between technology, culture and education,” says Aaron, “and I can’t think of a better way to do that than [through] the power of story.”'
Bibi van der Zee: "The team behind the hit cartoon on their boy with a magic watch, and drawing crazy-coloured alien life" ...
David Kushner: "Since its debut in October 2011, Skylanders has scored more than $200 million in North American sales alone. Here's how it gets its hooks into kids—and some grown-ups too" ...
Molly Gerth: "Intrigued by [Toontastic, from Launchpad Toys'] recent success and noble mission, we connected with co-founder, Andy Russell, to learn more about the company’s vision" ...
James Martin: "Canada is MIPCOM 2012's Country of Honour. From now until then, we'll be highlighting the nation's most creative projects, via the CMF/FMC. Enjoy!"
Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
Why Skylanders keeps going from strength to strength ...
NerdStalker: "We came across a great game recently that recaptures your creativity in writing and gamifies it."
A fun app for kids. This article also contains an interesting interview with the app's creator, Juan Pablo Gaviria, in which he shares his transmedia extension plans for the app’s characters.
Great writing 'game' for kids!....er, and others
Super cool trandsmedia story idea that involves getting kids to tell stories in a gamafied way through an app. I'm sure kids will get creative with this.
Peter Gutierrez: "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …
This is a great article for transmedia practitioners and educators alike. I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."
Understanding that people learn in a variety of ways, and that storytelling is tradition of humankind, it makes sense to tell stories using a variety of media. Hence, transmedia storytelling (Jenkins, 2007).
I've had a soft spot for Monster High ever since they first appeared on my 'transmedia radar' with their 2011 Kind Campaign involvement.
Charlie Jane Anders: 'We were lucky enough to get a chance to talk one-on-one with del Toro about Rise of the Guardians, and he explained to us why children's stories need to be dark, because "kids are neurotic."'
Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'
Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
Stuart Dredge: "Why broadcasters want to emulate the success of Angry Birds, Moshi Monsters, Cut the Rope and others" ...
Stuart Dredge: "Technology doesn't replace traditional skills, but it can bring kids into the creative process" ...
Andrea Smith: "Sesame Workshop has teamed up with Microsoft to create Kinect Sesame Street TV — one of the most innovative children’s video games we’ve seen in a while" ...
The Tiff Kids International Film Festival presents "outstanding Canadian and international films and popular workshops geared for families and school groups." -Tiff.net