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"This is the second edition of the curation of this blog that I published a little over a month ago. I felt it was pretty incomplete without the voices of some of the other people in the field as well, so I decided to ask some questions of some people I felt were the right people to answer these questions."
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![Post-ARGs: ZedTO, Visitations and the Mission Biz [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/4_ElSZRzl6mDKueOAoLmejl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Elize Morgan: "Through live-action theatrical performances, online video, social networks, and a myriad of websites, the project [ZED.TO] explored what it might be like to live in a future where a corporation called ByoLogyc redefines what it means to be human through "lifestyle biotech" products."
The Digital Rocking Chair's insight:
An interesting postmortem of the transmedia experience, ZedTO. Delete the scoop?
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![2012 Year in Review: We're Still Here [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/D-ZIm-i2zOJD8-K_SLAs7Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Michael Andersen: "Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end of the world" ...
The Digital Rocking Chair's insight:
An excellent read. Delete the scoop?
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Daniel Donahoo: "One of the most enjoyable games I’ve been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia" ... DRC: Jess McCulloch's participation at StoryWorld 2012 last week sparked a lot of interest. So, here's an article from the archive which gives great insight into the fantastic work that she's doing ... Delete the scoop?
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Mike Rougeau: "Gamers are no strangers to unusual passions, and in reality, April Arrglington's isn't all that weird. In fact, "transmedia" entertainment simply describes what everyone is already doing anyway" ... Delete the scoop?
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Cory Doctorow: "The Arrival is the opening salvo in a multi-year, multimedia steampunk alternate reality based in London." Delete the scoop?
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Rob Hinchcliffe: "Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?" Delete the scoop?
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Brandie Minchew: "Transmedia L.A., a monthly meetup group of people in the Los Angeles area interested in transmedia storytelling, is using The Miracle Mile Paradox as an experiment in alternate reality game development for its members" ... Delete the scoop?
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Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:
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Chaunton: "This is a great example of the two chief challenges of transmedia stories; they take money, and they take time (and generally, if you find a way to ease one demand, you exacerbate the other)." Delete the scoop?
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Mike Rose: "Alternate-reality game designer and researcher Jane McGonigal has launched the first game from her SuperBetter Labs studio -- a "gratitude network" game, designed for talk show host and producer Oprah Winfrey." Delete the scoop?
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"This is a computer game, of course, but there are no animations. There are no special effects, no rules and no prizes. There’s just a living, breathing man floating in a real boat"... Delete the scoop?
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An immersive gaming experience played online and in real life involving a Time Switch machine. This is the Kickstarter campaign for an ARG created by the members of Transmedia LA. Not only is it a great project, but the kickstarter page provides a fabulous look at what it takes to make a compelling ARG. Delete the scoop?
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"As alternate reality games have evolved, so too has its nomenclature: puppetmasters have gradually given way to game developers and transmedia producers, and “this is not a game” itself has fallen into disuse. Perhaps it’s time to make the term’s retirement official." Delete the scoop?
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"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."
The Digital Rocking Chair's insight:
From a New Zealand perspective .... 
Matmi's curator insight,
March 28, 6:55 AM
Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand. 
Gina Anderson CEO Mopi16 's curator insight,
May 2, 10:07 AM
I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.
Gina Anderson CEO Mopi16 's curator insight,
May 2, 10:08 AM
I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key. Delete the scoop?
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Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ... Delete the scoop?
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Michael Andersen: "TV Tropes is an intimidating website. Over the past eight years, the community wiki has displayed frightening tenacity in indexing, codifying, and analyzing the tricks of the storytelling trade in an often irreverent manner" ... Delete the scoop?
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Nedra Kline Weinreich: "I've had a fun summer as one of the main writers for the Miracle Mile Paradox, an alternate reality game a group of us from Transmedia LA decided to create as a learning experience (for us as designers)" ... Delete the scoop?
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Chaunton: "It’s been a while since Transmedia Tuesday tackled a good old alternate reality game. To remedy that, we thought we’d take a look this week at an ARG called Miracle Mile Paradox" ... Delete the scoop?
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"The beauty of Alternate Reality Games is that, because the story is spread across multiple platforms, it doesn’t matter where you get started. You can discover the story world at your own pace, regardless of your entry point" ... Delete the scoop?
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Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ... Delete the scoop?
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Will Wright: “games are getting more and more personal to the point that our actual lives are becoming the most interesting gaming platform.” Delete the scoop?
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Alex Billington: '"Sometimes the face in the mirror does not even look like me." Peter Parker has emotions. And he's very smart. They've tried to capture those traits in the latest major viral update as part of The Amazing Spider-Man viral (or ARG).' Via Gary Hayes Delete the scoop?
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Ask just about anyone what Transmedia is and you’ll get an empty stare coming back at you as they try to give you their best non answer. Angela, however is a smart cookie that knows her stuff. She not only schooled me on Transmedia – she also gave me the skinny on something called, Alternate Reality Gaming. Oh boy… here we go! And as a companion piece to this article, I recommend you read A plea for collaborative Transmedia learning by April Arrglington. Delete the scoop?
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This presentation highlights the power to engage students through transmedia storytelling. And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive. Delete the scoop?
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