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One day, Professor Jim Miller at the University of Wisconsin put the following poster on his classroom door...
Are you sure you want to delete this scoop?
Eddie Rehfeldt: "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."
This article contains a great list of links to narrative content which has been "made for engaged impact" and will be of interest to all digital storytellers.
Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."
Apprendre à raconter avec les spécificités du transmédia ...
From DVR to Netflix streaming, technology has the changed the business of the TV industry; now the push towards transmedia has content creators dreaming up new and creative ways of forging relationships with fans.
You might also want to check out the great graphic Top Chef: How Transmedia Is Changing TV over at Ogilvy Notes.
Today at SXSW, Marvel announced a partnership with Autonomy’s Aurasma platform to lets users watch video trailers of books they see in stores, as well as 3D animation, recaps, and other augmented reality extras by holding their phones up to comics...
View the video of Aurasma's Iron Man demo over at TechCrunch.
In preparation for his "Tear It Up: How to write a Digital Novel" panel at SXSW, Andrew Lewellen talks transmedia and giving up authorial control ...
"Writing a digital novel requires you to give up traditional authorial control. Whereas with a printed novel, the reader will start at page 1 and end at page X [...] with a digital novel, you will allow the reader/user to explore the story in their own unique way."
Austin's South By Southwest festival is known for the massive chaos that is the music industry taking over the city, but it's also gaining wide recognition for its tech side.
"Advertising house Ogilvy helped out with an illustrated system to make sense of some of the best [tech] panels during SXSW."
"Joss Whedon is the rarest of creatures in his ability to move between television, film, comics and web series with fluidity and a distinctive creative voice."
Read what he has to say:
Every year around this time, I get asked by startups old and new, “How can I stand out to the press at SXSW? How can I make the press pay attention to me and my company?”
The answer: a great press page. Using tips, "culled from the press themselves," this article helps move your press page from being "cobbled together" to something that truly supports your SXSW launch or campaign.
Also, for those transmedia practitioners and enthusiasts lucky enough to be attending SXSW 2012, there will be an informal transmedia meet up on March 11th, 7pm, Omni Hotel bar/restaurant. For more information, check out the Lanyrd Page and the twitter hashtag #sxswtransmedia.
South By Southwest (SXSW) is an annual gathering of interactive, film and music creatives, executives and marketers in Austin. It is the ideal setting to explore multiplatform storytelling, multiscreen experiences and projects that reflect the talents of the collective.