Santa Claus is awfully busy this time of year, but it doesn't mean he doesn't have enough time to robocall the person of your choice, free. He's also ready to listen to his voicemail.
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See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.
[This is a great case study in online fan engagement, which is why I decided to scoop.it ... even though, it isn't quite transmedia.] Delete the scoop?
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Tweet ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face. Delete the scoop?
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