The R&D Prototyping team has recently built an internal prototype for BBC Vision called the Mythology Engine. It's a proof-of-concept for a website that represents BBC drama on the web...
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Tom Sakash: “Each sculpture on the transmedia walk has a radio frequency identification technology chip embedded into it over which participants will wave their cell phones to interactively learn about each work of art" ... Delete the scoop?
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Brand owners are exploring ways in which RFID technology can be harnessed to enhance their brand profile through consumers social networks.
[Will RFID technology outstrip QR Codes and Geolocation check-in in the realm of social sharing?] Delete the scoop?
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