The R&D Prototyping team has recently built an internal prototype for BBC Vision called the Mythology Engine. It's a proof-of-concept for a website that represents BBC drama on the web...
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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![Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/35DiO4UJIzPISINoeHW3fjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Senongo Akpem: "This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences."
The Digital Rocking Chair's insight:
An interesting article which uses some great transmedia works to illustrate its points. Delete the scoop?
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Ingrid Lunden: "New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content." Delete the scoop?
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John Gaudiosi: "Multiscreen gaming is emerging as a major trend as consumers increasingly access games through their PCs, consoles, tablets and smartphones" ... Delete the scoop?
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Adam Poltrack: "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"
The Digital Rocking Chair's insight:
A straightforward, yet in-depth, explanation of the second screen "phenomenon". Tags: Multiscreen, Second Screen, Social TV, Television Delete the scoop?
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social@Ogilvy: "The increase in multi-screening, coupled with time spent on social channels, means existing content creation strategies need to evolve. We have outlined five principles to Here are five strategies to help you succeed with storytelling in a multi-screening world" ... Delete the scoop?
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