The R&D Prototyping team has recently built an internal prototype for BBC Vision called the Mythology Engine. It's a proof-of-concept for a website that represents BBC drama on the web...
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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![[Transmedia] Case Study: BZRK | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/uyV3KKoooH-WSfrPg1yPCjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Publishing House, Egmont Press demonstrate how they are working with writer Michael Grant to discover new ways of bringing stories to children and young adults... Delete the scoop?
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Egmont is promoting the upcoming Michael Grant book BZRK with a £1m digital marketing campaign focusing on an online and mobile alternate-reality game (ARG).
[More on GoBZRK ... is it transmedia storytelling or transmedia marketing?] Delete the scoop?
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Best-selling author Michael Grant has envisioned a world involving "transmedia" that goes far beyond mere text on a page or screen. Delete the scoop?
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Last week I had the pleasure to sit down and interview Rich Silverman, the writer and co-creator of the Go BZRK Alternative Reality Game (ARG) [...] The ARG is part of a broader Trasmedia strategy that was built from the ground up for Michael Grant’s new book series, BZRK. Delete the scoop?
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When Brandon Trudel first saw mentions of “Nexus Humanus,” an organization that promises to “create sustainable happiness, one life at a time” on Twitter, he had no idea he was about to be pulled deep down inside an alternate reality and the world of BZRK... Delete the scoop?
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Want to get in on the ground floor of the latest cross-medium project, GoBZRK? Well… too late, as it's been secretly going on in videos, tweets, and more for weeks now...
[An in-depth look at this transmedia "phenomenon".] Delete the scoop?
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So how do you decide to use each platform in the experience? Is it all tied to the story and where the characters live logistically?
[Part I can be found @scoopit http://bit.ly/s19QbZ] Delete the scoop?
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The missing son of a U.N. diplomat... the reemergence of a strange organization... a pair of society twins caught in the middle... this is just the beginning of "Go BZRK," a new transmedia experience from author Michael Grant. Delete the scoop?
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