Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
An astonishing artifact from the beginnings of American comics history was unearthed this week, the check written by DC Comics to Jerry Siegel and...
Are you sure you want to delete this scoop?
Dan Levy: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.
Stuart Dredge: "Accessed at www.bravestman.com, the video sees you swiping up and down to guide a space shuttle, pulling planets together, and pinching to travel through an asteroid field: all soundtracked by Womack's arresting vocals."
Jeff Barber: "To answer this question, let’s consider what three experts in this emerging space have to say about the role of mobile in transmedia content production and distribution" ...
Jeff Barber: "I'm feeling like today's a good day for a fan rant, so here we go..."
DRC: You might also like The role of mobile in the transmedia storytelling of Prometheus.
"Google's Glass augmented reality system may be the smartphone (smartspecs?) of the near future, neatly linking our digital lives with our real ones. Is this a good thing?"
DRC: I guess the question has to be asked, but the tech is too cool for anyone to really care about the answer. Will it live up to its promise? That's a question people will care about.
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...
[This article provides great insight into mobile storytelling ... no matter what your story.]
"There is still an obvious need for a traditional website but the shifting habits of consumption mean you can’t make mobile an afterthought." - Ryan Kim, Gigaom
Every industry is, and will increasingly be affected by mobile devices and location-sensing technology. What we're seeing today in the arenas of local commerce, deals, and productivity is only the beginning.
[This got me thinking about the role of hyper-local in transmedia storyworlds ....]
This is Nam-ho Park's presentation, for DUXcamp hosted by NPR and for Microsoft Research, on storytelling in the mobile space. He states: "Still very rough around the edges but a central theme is beginning to emerge: Mobile allow stories to have scale."
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment.
Marton "meza" Meszaros: "How to design transmedia application requrements" ...
Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."
Patrick Möller: "The first "Transmedia Mobile Gaming" conference was being held this month in Warsaw. I was invited by Voodoodance to speak there about "Transmedia Storytelling" and to show some cases. These are the slides of my talk."
Mobile gaming is an industry that is valued, in aggregate, in the billions of dollars. Given its size, the players jockeying for its market share are fighting for consumer mind share, and therefore, wallet share...
The Guardian: How mobile is sparking innovation in publishing, music, television, games and beyond ...
"In 2012, smartphone and tablet apps are at the heart of disruption across the media and entertainment industries. Which sounds like a grandiose claim, but the evidence is there to back it up."
Jeff Barber: "Scott and the producers of ‘Prometheus’ are embracing 33 years of technology innovation in the production and telling of the story. Most notably, they are pioneering an effort to tell the story using a range of transmedia channels"...
This brand of African new media for the mobile screen seeks to activate youth empowerment, develop micro-enterprises within the creative industries and leverage m-commerce to grow small township businesses.
The teen, grandparent, spouse or neighbor living right beside you could very well be the developer of your next favorite application. Sound crazy? It is coming in 2012.
It’s a constant challenge for social causes: how to expand reach while really engaging potential and current volunteers and donors. The answer might just be found in the back pocket of a teenager’s jeans.
[A great read for those incorporating mobile in their transmedia worlds.]
Last week Christine Weibrecht and I drove to San Diego to attend the CTIA panels presented by Transmedia Los Angeles and the PGA New Media Counsel. Below is a recap of the case studies presented.
A rash of unauthorized photos and cellphone videos shed lots of light on fan-favorite movies like The Dark Knight Rises and The Avengers. But do the leaks really spoil movies?