Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
This is the first of a series of posts that will detail the process behind the transmedia marketing and distribution campaign for a film called Grassroots.
Are you sure you want to delete this scoop?
Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop.
Wow! I couldn't stop reading this article ... the science of storytelling and why it's currently the "Age of the Hyperserial."
Das Phänomen des "Binge-watching"s (Komakucken?!) und "Hyperserien"
“I’ve always said that I don’t see my show as serialized so much as hyperserialized,” explains Vince Gilligan, creator of AMC’s Breaking Bad. “That is something that, honestly, I wouldn’t have been allowed to do 10 or 15 years ago.”
Während Serien wie Sopranos, The Wire oder Deadwood zuerst ihre Charaktere entwickelten und die Handlung erst an zweiter Stelle kam, entwerfen heutige "Hyperserien" Tableaus, die von einer zentralen Frage vorwärts getrieben werden - und noch größeres Suchtpotenzial haben:
"And that’s ultimately the biggest difference between the Hyperserials and the legendary shows that spawned them: a purer, more intense focus on one linear, series-long plotline. Hyperserials tend to do away with recaps, teasers, and exposition of any kind. They make even less sense when viewed out of order"
IN A certain sense, all television is addictive. This should be pretty obvious, given that Americans watch more than five hours a day, on average. At that rate, a person who lives to the age of 80 will spend 21 percent of his or her adult life—the equivalent of 4,175 days, or nearly 13 years—in front of the tube.
Machinimatographers can take some tips from this thought-piece on how we consume television serials.
Diane Wild: "When I read the media release about Arctic Air's transmedia extravaganza finale, I had two thoughts" ...
I found this an interesting read, even though I'm not in an area where Arctic Air screens.
CBC discovers transmedia and seems to think its ahead of the curve.
Jennifer Miller: "For years we’ve tuned into Breaking Bad, Homeland, or Dexter and watch really horrendous things happen. Blood splatters as Dexter plunges his knife. Walter White hacks up bodies and cooks meth" ...
A study to confirm what good storytellers intrinsically know ....
Makes for an interesting read
Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
Interesting article regarding the influence social media has on programming.
John Gaudiosi: "Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week."
A great look at how lessons learnt from Hash Tag Killer informed the development of Psych's new second screen experience, The S#cial Sector.
Love the name #Hashtag Killer
Fiona Milburn: "As a fan of "binge" viewing, I've been very interested in reactions to Netflix's House of Cards. Here's a selection of articles discussing the impact of its "all at once" release strategy on the future of content consumption" ....
'House of Cards' On Netflix: Inside Intel on Kevin Spacey's Dark Drama
Maureen Ryan’s conversation with Beau Willimon about “the project's genesis, its differences from the British original, and the filmmakers' approach to storytelling on this platform.”
Release of 13 Episodes Redefines Spoiler Alert
Brian Stelter: “This article about “House of Cards” contains no spoilers. That notice seems necessary, since Netflix’s all-at-once release of the Kevin Spacey political thriller series last Friday has raised a thicket of questions. Chief among them: how can viewers who binged on all 13 episodes in one sitting talk about the show without ruining the season for others who might wait weeks or months to watch it?”
Netflix's House of Cards invites TV viewers to binge – but are we ready?
Mark Lawson: “Two decades after the original aired, TV is finally delivering on the promise to let you watch shows on your own time” …
Is ‘House of Cards’ a success? Social TV has the answer
Natan Edelsburg: “After all the hoopla around the midnight, entire season launch, was House of Cards actually a success? Netflix says yes, but isn’t revealing the numbers. Social TV on the other hand paints a very clear picture” …
Steve Peterson: "Trion SVP Nick Beliaeff on how this game and TV show developed together."
An interesting look at the business model behind Defiance.
Alison Willmore: "[...] as the fuzziness between TV and film increases, with filmmakers moving more frequently between the two mediums and small screen storytelling beginning to catch up with big screen scope and ambition, will the invasion of TV projects into territory that was previously the domain only of movies become a more common thing?"
Cool! Jane Campion's six-hour television miniseries, Top of the Lake is screening in a single session at the Sundance Film Festival.
A welcome development !
Alissa Quart: "By pulling us away from Twitter, texts, e-mails, pointless videos and all the other technological distractions demanding attention, “Homeland,” “Mad Men” and “Breaking Bad” provide a coherent (albeit sometimes disturbing) refuge from our fragmented lives."
An interesting look at why good television is beginning to look a lot like the serialized novel of the 19th century.
Alan Robinson: "Whether it has been through novels, webisodes, or interactive “alternate reality” games, the concept of transmedia storytelling continues to evolve in news ways as technology becomes more accessible. Nothing has been quite so immersive, however, as the SyFy Channel’s upcoming TV series, Defiance" ...
I'm really hoping Defiance lives up to expectations ... I guess only time will tell.
For lovers of Sci Fi everywhere.
Natan Edelsburg: "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."
The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.
Cory Doctorow: "If companies refuse to release films or TV shows in US and UK at same time, they only have themselves to blame for piracy" ...
Cory Doctorow always makes a lot of sense when commenting on the piracy debate.
Tags: Piracy, Copyright, Legal, Film, Television
Successful TV dramas are unfolding one episode at a time, and procedurals are taking notes
Personally, I prefer shows that balance serial and episodic storytelling, and this article nicely captures the pros and cons of each approach.
Every medium stimulates and meets the sensibility of an audience as well as, impacting its orientation, political and otherwise.
At a guess, I'd say we all new the answer to the question ... but here's the how & the why ....
Also find our study on digital cinema at http://www.digitalcinema.ca
Susan Karlin: "In Defiance, the Syfy cable channel and Trion Worlds gaming company tackle a never-before-tried $100 million transmedia experiment--a crossover TV show and an MMO game that are interdependent and independent of one another. Showrunner Kevin Murphy tells us how he straddled the two worlds."
There's been a lot of buzz about this project, and a lot of articles about its gaming aspects. But now, articles are starting to appear which give insight from a television perspective. Here's a good one.
Peter Smith: "Defiance is both a TV series and a video game, designed to support each other. The game launches today, the TV series in two weeks."
In case you've missed all the coverage to date, here's an excellent article explaining what the transmedia experience called Defiance is all about.
Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
We don't look at social as something we do, we look at social as part of who we are.
added value ! ?....
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.
Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."
Megan Garber: "From literature to appointment television, episodic storytelling is flourishing" ...
And, at the opposite end of the scale from binge viewing ... is episodic storytelling. It's interesting to compare this with the recent release of 'House of Cards' on Netflix.
Megan Garber : " De la littérature à la télévision rendez-vous, la narration épisodique est en plein essor "...
Serial Thriller via @D_RockingChair http://sco.lt/...
Flash fiction attention spans get their audiences. I'm personally hooked on the new WIGS channel on YouTube, where most episodes are between 4 and 8 minutes long.
Okay, how many of you had this song immediately come to mind? http://youtu.be/nUP9A5IS-vo
Yep, count me in! I'm definitely a fan of binge viewing.
I'm all for it! Keeps the story arcs fresh in my mind!
De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?
After watching the first 5 episodes I'm impressed.
I do like the style and i find it top entertainment.
4 out of 5 stars from me and my family.
Charlie Jane Anders: "Many of us have commitment issues with television, because we've been burned so many times by weak or overblown endings" ...
Yep, I can definitely relate to the disappointments expressed in this article. (LOL)
Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
There's a lot of interest in television at the moment ... I guess it's because of all the great storytelling to be found there ... if you know where to look, that is :)
Brian Raftery: "Dan Harmon drives himself crazy making Community, the most brilliantly weird comedy on TV."
An indepth look at the gensis of a great show, and a peak at the unique creative process behind it.
Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
Adam Poltrack: "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"
A straightforward, yet in-depth, explanation of the second screen "phenomenon".
Tags: Multiscreen, Second Screen, Social TV, Television
add your insight...
Multitasking meets emersion...
Christine Champagne: '“Oh, I don’t watch television.”Remember when your pretentious friends used to say that? You don’t hear it so much these days.'
An interview with Alan Sepinwall, the author of The Revolution Was Televised: The Cops, Crooks, Slingers and Slayers Who Changed TV Drama Forever.