This is the first of a series of posts that will detail the process behind the transmedia marketing and distribution campaign for a film called Grassroots.
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Joe Berkowitz: "Upright Citizen Brigade founding member Matt Besser is one of the world’s leading improvers. Here, the off-the-cuff expert offers wisdom on how to free associate your way to solid spontaneous storytelling" ... Delete the scoop?
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An everyday location. A sudden burst of inappropriate activity. Bemused spectators pointing and capturing the scene on their cellphones. Some of those same bemused spectators turning into performers. You know the drill. Delete the scoop?
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