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This is the first of a series of posts that will detail the process behind the transmedia marketing and distribution campaign for a film called Grassroots.
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"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here.
Henry Jenkins: "I immediately know I wanted to pass this video essay along to my blog readers — for many reasons" ...
This comes highly recommended by Henry Jenkins. Say no more.
Henry Jenkins continues his interview with Andrea Phillips ...
Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
And, Part Two can be found here.
Henry Jenkins: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
Mélanie Bourdaa: "In Jenkins’ view, five logics are contributing to the emergence of transmedia and the phenomenon of increased fan participation (‘fandom’):"
'Professor Henry Jenkins is well known for setting the topic “Transmedia Storytelling” some years ago. Now he answers our questions about “Why Transmedia?”'
DRC: If you've been following this series of articles on Henry Jenkins' blog, then you might also want to read Andrea Phillips' thoughts on the subject over at Deus Ex Machinatio.
Andrea Phillips: "I've been mulling over Geoffrey Long's series about transmedia criticism, How to Ride a Lion. I feel like it deserves some thoughtful response, but it's been hard for me to formulate anything that isn't self-aggrandizing (Geoffrey is very flattering toward me indeed) or a sort of nodding-my-head-along that is so empty of content I might as well not say anything at all."
Geoffrey Long: "As we move past the "Transmedia 101" stage of definitions and early experiments, the next stage of development for transmedia experiences may require transmedia criticism."
Geoffrey Long is Futures of Entertainment FellowAlumni Researcher for the Convergence Culture Consortium (C3)
DRC Note: The image is of Henry Jenkins. This article is posted on his blog, Confessions of an Aca/Fan.
Some transmedia properties are entirely top-down, deploying fairly conventional models of authorship, despite their deployment across multiple media platforms. Others include strong elements of participatory culture. How central is youth participation in the production and circulation of media to your visions for transmedia education?
[Part one can be found @scoopit http://bit.ly/y2Wxdm]
The goal of the conference is to provide a meeting ground for forward thinking people in the creative industries and academia to talk with each other about the trends that are impacting how entertainment is produced, circulated, and engaged with...
[Day One is @scoopit http://bit.ly/uhhZMl]
In what could be the ultimate twist on Toy Story, Henry Jenkins suggests that action figures -- those Star Wars and Masters of the Universe dolls from a few decades ago -- had the power to spark human creativity and transcend their original function.
In a world before comics shops and subscriptions, my generation would grab whatever was available to us on the spin-racks at the local drug store -- there was not yet a canon (fan or academic) to tell us what we were supposed to read.
Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
You should also check out Spreadable Media's website.
Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.
Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins" henryjenkins.org/
Henry Jenkins: "Today, I wanted to share with you an article which I wrote about the 2011 San Diego Comic-Con for Boom: A Journal of California, which has finally come out in print -- just in time for Comic-Con 2012."
John Kennedy: "American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms" ...
"Henry Jenkins is an American media scholar, professor and author, who has published several books exploring the boundaries between media texts and fan cultures [...] M3 contacted Henry to ask him about the role of copyright in the digital age, the future of fan-funding and the importance of the record store"…
DRC: Part One of Geoffrey Long's paper can be found over at Henry Jenkins' (pictured) Blog, Confessions of an Aca/Fan.
Henry Jenkins: "I first met Janet Murray when I arrived at MIT almost 25 years ago. At the time, she was working on her book, Hamlet on the Holodeck: The Future of Narrative in Cyberspace, while I was working on Textual Poachers: Television Fans and Participatory Culture. Murray, along with the members of the Narrative Intelligence Reading Group, was an early guide for me to the emerging realm of digital culture and helped to shape my thinking in ways that I will never be able to fully acknowledge."
[This is the first in a very interesting series of posts from Henry Jenkins' interview with Janet Murray. You'll be able to read the full series as all the post are now available @ http://henryjenkins.org/2012/02/an_interview_with_janet_murray.html]
This week, I want to showcase two innovative projects which seek to explore the intersections between transmedia storytelling, participatory culture, and education -- Robot Heart Stories and Inanimate Alice.
This year's Futures of Entertainment 5 conference launched with a special event, hosted by the MIT Communications Forum, which specifically highlighted the international dimensions of our work, and it closed with a Technobrega performance at one of Cambridge's hotter night clubs. Both reflect our ongoing engagement with the cultures of Brazil and specifically with the City of Rio.
[More on the conference can be found @scoopit http://bit.ly/uhhZMl & http://bit.ly/v5YE4z]
Many American fans know little to nothing about comics beyond the United States, Japan, and maybe France. What steps can we take to insure a more global conception of Comics Studies...
[Part One can be found @scoopit http://bit.ly/vMkoQe]