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This is the first of a series of posts that will detail the process behind the transmedia marketing and distribution campaign for a film called Grassroots.
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"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here.
Jason Silva: "These are films that immerse us while also unsettling us. They are multi-layered experiences that suck us into their narrative on one level, while at the same time making unsettling suggestions about our own perception of reality"...
Some of the most intriguing innovations in storytelling these days are happening in the UK, where broadcasting networks, book publishers, and even newspapers have embraced the idea of creating immersive narratives that invite the audience to join in...
When London’s Punchdrunk Theatre Company opened Sleep No More in March 2011 in an abandoned warehouse block in New York, few imagined it would still be running a year later...
Frank Rose: "People have always wanted to immerse themselves in stories, and digital media have given them any number of ways to do so, from Grand Theft Auto and L.A. Noire to alternate-reality games like Why So Serious?, which drew more than 10 million people into the saga of The Dark Knight before the movie opened. But the desire for immersion has spilled over into the purely analog world as well, as Sleep No More attests."
An idea is a fragile thing. And at this point, the idea that we're on the cusp of a new form of storytelling seems to have reached that weird place where much of the world still hasn't accepted it but many of those who have are too busy squabbling over the details to actually focus on doing it.
Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
You should also check out Spreadable Media's website.
Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.
Frank Rose: "Last June, when I was giving the opening keynote at the Crossover Summit at Sheffield Doc/Fest, I was asked to talk about the relationship between games and stories" ...
Transmedia has become a real buzzword lately, but the problem with that term is that it puts the emphasis on the means - telling stories across various media platforms - rather than on the goal. The goal is immersiveness. Using different media becomes natural when you have a distribution platform - the Internet - that subsumes all media. But that's not the only way to reach the goal.
Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.
One thing Chad talks about is how hard it is as an ad guy to compete with the average 14-year-old on YouTube...