This is the first of a series of posts that will detail the process behind the transmedia marketing and distribution campaign for a film called Grassroots.
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Emily Price: "The film Searching For Sugar Man is nominated for Best Documentary at this year’s Academy Awards. But it might have not been completed if it wasn’t for an iPhone."
The Digital Rocking Chair's insight:
Make that "Oscar-Winning Film" as Searching for Sugar Man has just won the Academy Award for Best Documentary Feature. 
Margaret Doyle's curator insight,
February 25, 4:12 PM
Love this story of a DIY approach to storytelling. And lo and behold it was heard and received by the Academy! Go indie media go! 
Zan Chandler's curator insight,
February 25, 10:05 PM
And it actually won the Oscar!
While the amount of footage the filmmaker needed to make with his iPhone was small in terms of the overall, I think this sends a number of signals. 1 - consumer tech is getting closer and closer to industry standards and used in the right way can be effective; and 2 - this is another example of compelling content created with a DIY ethic.
I look forward to seeing more examples of where filmmaking can evolve. 
Jan van Gils's curator insight,
March 9, 10:10 AM
A very nice film and made with a little effort. Thats fine to me. Delete the scoop?
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John Pavlus: "If Popcorn.js is the Final Cut Pro of online interactive video--a professional-grade tool for creating world-class multimedia experiences from scratch--Popcorn Maker is more like iMovie" ... Delete the scoop?
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Bryan M. Wolfe: "The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS" ... Delete the scoop?
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Nick Ayala: "Set to be released in spring 2013, the ARTPOP app will feature “chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines” and the promise of additional updates to come"... Delete the scoop?
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James Martin: "Canada is MIPCOM 2012's Country of Honour. From now until then, we'll be highlighting the nation's most creative projects, via the CMF/FMC. Enjoy!" Delete the scoop?
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The Guardian: "Pulling together the vast mass of Olympics-related updates - blog posts, tweets, pictures, results, and more - in a single app for tablet created a bunch of design challenges." Delete the scoop?
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Mark Wilson: "The branching narratives of interactive books are logistical nightmares. That is, until one company released this free writing tool" ... Delete the scoop?
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Molly McHugh: "From the Dreamwork's powerhouse comes Ptch, a richly visual editor that turns your images and videos into rich storyboards." Delete the scoop?
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"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life." Delete the scoop?
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"iPads are here, apps are here: there's no way of being a Luddite any more! You have to go with the flow," says Gilliam. Delete the scoop?
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Through extensive observational research, I’ve discovered what works and doesn’t work for my daughter, so I’m going to shamelessly generalize my findings to all children and propose four essential guidelines for developers who work on iPad apps for children... A no nonsense approach ...
... and a must read. Delete the scoop?
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Calling it the first of its kind, a pair of Toronto companies have joined forces to launch a completely app-based video series called Totally Amp’d. Delete the scoop?
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The latest offering from Moonbot Studios is a gorgeous homage to Fritz Lang’s Metropolis bundled up in a children’s story about a world where the alphabet has not yet been invented, and everything is communicated through numbers... Delete the scoop?
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NerdStalker: "We came across a great game recently that recaptures your creativity in writing and gamifies it."
The Digital Rocking Chair's insight:
A fun app for kids. This article also contains an interesting interview with the app's creator, Juan Pablo Gaviria, in which he shares his transmedia extension plans for the app’s characters. 
Angela Antle's curator insight,
February 18, 7:52 AM
Great writing 'game' for kids!....er, and others 
Parker Donat's curator insight,
February 18, 5:03 PM
Super cool trandsmedia story idea that involves getting kids to tell stories in a gamafied way through an app. I'm sure kids will get creative with this. Delete the scoop?
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Prasad Thammineni: "So you launched an app. Does it launch into Angry Birds-level orbit or fall to the fifth screen of someone's smartphone, never to be tapped again? Five ways to keep users hooked" ... Delete the scoop?
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Stuart Dredge: "Technology doesn't replace traditional skills, but it can bring kids into the creative process" ... Delete the scoop?
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Molly Gerth: "Intrigued by [Toontastic, from Launchpad Toys'] recent success and noble mission, we connected with co-founder, Andy Russell, to learn more about the company’s vision" ... Delete the scoop?
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Brian Anthony Hernandez: "Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, "ARTPOP," will be an app-based multimedia experience for iPad, iPhone, other mobile devices and desktop." Delete the scoop?
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Laura Sterritt: "Music apps continue to be at the forefront of innovation for musicians. Björk’s Biophilia app album and The Polyphonic Spree’s Bullseye app were both beautiful and immersive, allowing for expression on the musician’s end and engagement for the fan" ... Delete the scoop?
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Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before." Delete the scoop?
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Serena Solomon: "A Lower East Side love story told through an iPhone app is at the center of a walking tour and performance art piece about to kick off next month" ... Delete the scoop?
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Stuart Dredge: "Second-screen apps are all the rage in the TV industry, but the idea is catching on for the film world too" ... Delete the scoop?
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In-app purchases are all over the place, including children's apps featuring well known brands. DRC: Why in-app purchases make sense, but only if you do it right. Delete the scoop?
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The three areas I can see real value in are collaboration and engagement, extension beyond screens and enhancing 21st century skills... Delete the scoop?
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The children’s digital space, especially mobile devices and apps for children, is currently at its most vibrant and interesting. Our offspring are the beneficiaries of the new and emerging spaces in which tools to entertain, educate, and engage them are being created... Delete the scoop?
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