This is the first of a series of posts that will detail the process behind the transmedia marketing and distribution campaign for a film called Grassroots.
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a look at the creative and technical worlds of immersive storytelling
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David MacDougall: "The Finnish gaming company behind Angry Birds — with more than 1 billion downloads to date — is now spreading its wings beyond the virtual world" ... Delete the scoop?
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Peter Vesterbacka talks growth, entertainment brands, and why it's okay for Rovio to make mistakes... Delete the scoop?
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In an overcrowded and over-hyped marketplace, how do you generate genuine buzz around a smartphone launch? Samsung tapped the most popular birds in the world. 
Finau Tuipulotu's comment,
April 4, 8:10 AM
Agree with you Connie social gaming should be a newly way to engage in customers behavior because some consumers will find it interesting.
Srishti Jain's comment,
April 7, 2:55 AM
This article gives one of the best examples of how a brand understood a consumer and changed according to the technology . Samsung understood the market and introduced global brands .Social gaming was the new way to engage consumer.
Crystal Ma's comment,
April 7, 3:22 AM
A good example for mobile games, Angry Birds, successfully to achieve large number of customers used social games far more often than they watched prime-time television shows, and as the number one mobile game in the world.
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For nearly two years, the casual game market has belonged to Angry Birds. Delete the scoop?
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Rovio Entertainment, creator of Angry Birds, plans to launch an IPO in 2012. Delete the scoop?
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Angry Birds enthusiasts, gather ‘round. Your dream of entering a larger than life, Angry Birds-themed world is now a reality. A theme park based on the popular cellphone videogame has opened in Changsta, a city in China's Hunan province. Delete the scoop?
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Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying? DRC: Turns out MTV take their commitment to their audience very seriously ... Delete the scoop?
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To analyze the potential of Angry Birds, I’m going to first look at what Rovio (by design or happenstance) did right, and then consider what it needs to do in order to create a franchise that can be extended and sustained beyond the core game...
[Why do some ideas take-off? Is it just luck? This article answers some of those questions in relation to the success of Angry Birds.] Delete the scoop?
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Rovio's Mikael Hed tells music industry audience that embracing pirates can attract new fans...
[Here's an interesting take on things - piracy as a form of informal marketing.] Delete the scoop?
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Two Apple iPads and a plush "Angry Birds" doll, based on the mobile video game, will be launching on Russian spacecraft soon, bound for the International Space Station. 
Matmi's curator insight,
January 17, 6:44 AM
Angry Birds is now literally out of this world! Really Cool. I wonder if we can convince NASA to take a Matmi game up there ? Little bit of Pocket Warwick to keep the astronuts entertained on the long journey perhaps ? Delete the scoop?
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Well, Rovio doesn't need much of an introduction: It's the company behind the now ubiquitous game that features everybody's favorite affronted and chafed birds. Delete the scoop?
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Joe Strike looks into the viral mobile gaming sensation Angry Birds.
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Finland's Rovio plans to use its Angry Birds game for movies, books and toys, testing the franchise appeal of one of the best-known mobile apps. Delete the scoop?
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