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PricewaterhouseCoopers’ annual Global Entertainment & Media Outlook traditionally offers a solid overview of the industry. But it has never amended its findings — until now.
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Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
Interesting article regarding the influence social media has on programming.
Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'
Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
Brian Anthony Hernandez: "Lady Gaga’s new social network, which resembles Pinterest and has voting functionality like Reddit, is now open for everyone to sign up" ...
Nuno Bernado: "[...] the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. If you are trying to create a community on a social network, you should examine why people are using social media."
Have you noticed the plethora of fairy tale remakes or reinterpretations lately?
Natan Edelsburg: "With a new CEO and a powerful community of TV fans across specific shows, specific characters and more TV networks are starting to see their fans have the most fun and become the most engaged with Reddit."
Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...
Brian Anthony Hernandez: "How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess?"
Jeanine Poggi: "TV programmers are using social platforms to break through the traditional confines of storytelling that limit plots to just the small screen."
Alt-Minds is a soon to debut transmedia social game, combining the very best in social networks and browser experiences to create a world first web wide investigation game.
The success of The Hunger Games wasn’t exactly a long shot.
Co.CREATE: "[This article] takes us through the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire"...
Sheila Seles: "First and foremost, Pretty Little Liars is getting transmedia right" ...
Blue Fin Labs, the Social TV Analytics company, looks at how Pretty Little Liars is successfully leveraging social media for transmedia storytelling.
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
Another great infographic.
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers.
Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology
Mai Bruun Poulsen: "The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir" ...
Lauren Donia: "Filmmakers, are you tapping your full potential when it comes to social media marketing? If you aren't on Tumblr, says the Center for Social Media, then the answer is a resounding "No." Their advice: Find, tag, respond, and reblog, all with a personal slant" ...
Sam Laird: "The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August" ...
Sean Holmquest: "What’s the best way to ensure a successful a Kickstarter campaign? How do I self-distribute, or digitally distribute my film well? What should I post on my Facebook page as opposed to my Twitter feed? What if I’m not on Twitter?"
Natan Edelsburg: "The role TV played in Rather’s reporting from interviewing Martin Luther King Jr. to endless presidents paints a clear picture of how TV became the mass medium it is today that complements the social web" ...
Natan Edelsburg: "The Viacom owned kids-focused TV network has an extremely diverse group of content that’s adored on linear and social by both their key demos and older ones that can’t stop talking" ...
Natan Edelsburg: "[Rachel Webber, Tumblr’s Director of Partnership Development] gave Lost Remote an extremely detailed interview and inside look on how Tumblr fits into the social TV ecosystem, network’s doing a great job on Tumblr and best practices for launching and succeeding on the platform"...
Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …
Brian Solis: "Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences."
Dana Robinson: "[...] in Season 2, we wanted to not only bring back all of the successful elements of the first season, but add some additional things to up the ante in terms of fan engagement."