PricewaterhouseCoopers’ annual Global Entertainment & Media Outlook traditionally offers a solid overview of the industry. But it has never amended its findings — until now.
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Transmedia storytelling can work equally well for fiction, non-fiction, and hybrid forms that combine fiction and non-fiction.
[A look at some of the temptations and drivers within transmedia narrative design.] Delete the scoop?
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"A series of technological, economic, and consumer trends are driving the development of transmedia projects as a new form of marketing, entertaining, and educating" ...
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"As transmedia storytelling becomes more common it is being rolled out across a variety of industries and in many different applications."
[Citing many transmedia properties as examples, Peter von Stackelberg looks at the use of transmedia in: Entertainment, Marketing & Branding, Education, and Activism. He also looks at its Business Implications.] Delete the scoop?
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Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media A Master‘s Thesis Presented... Delete the scoop?
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