Last week Christine Weibrecht and I drove to San Diego to attend the CTIA panels presented by Transmedia Los Angeles and the PGA New Media Counsel. Below is a recap of the case studies presented.
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It took two years for the Producers Guild of America to approve a transmedia credit. Two years later, it's finally expected to become a fixture on film credits.
[More on the original transmedia credit can be found @scoopit http://bit.ly/owXXfC] Delete the scoop?
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The Producers Guild of America announced that it has formally christened the “transmedia producer” credit, recognizing those who manage and adapt entertainment properties that span multiple platforms. Delete the scoop?
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