Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
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How Tintin got real

How Tintin got real | Transmedia: Storytelling for the Digital Age | Scoop.it

The boy reporter's journey from cartoon panel to big screen is complete. Adam Dudding goes behind the scenes at Weta Workshop to find out how they did it.

 

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'

The Digital Rocking Chair's insight:

Many thanks to Robert Pratten for another great transmedia resource.

Idea Catalyst's curator insight, May 22, 10:02 AM

We are storytellers! |ˈstôrēˌtelÉ™r| noun a person who tells stories.

Idea Catalyst's comment, May 22, 10:03 AM
@IdeaCatalyst1 Framing Ideas: We are storytellers! Thanks. NYC
LucaVanin's comment, May 22, 11:40 AM
:-) it sounds strange also in Italian: StoryTellers has a Bad connotate, someone who tells not true stories! :-)
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The Band as a Brand – transmedia storytelling and music

The Band as a Brand – transmedia storytelling and music | Transmedia: Storytelling for the Digital Age | Scoop.it
Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
The Digital Rocking Chair's insight:

Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.

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Audience Engagement: Designing for Intrinsic Motivations

Audience Engagement: Designing for Intrinsic Motivations | Transmedia: Storytelling for the Digital Age | Scoop.it
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.
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First Mobile Platform for Transmedia Storytelling

First Mobile Platform for Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."

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Transmedia for Good (sustainable living). La Kolok Case Study

Transmedia for Good (sustainable living). La Kolok Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten:  "I was luck enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living."

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Transmedia in Education [Case Study]

This presentation highlights the power to engage students through transmedia storytelling.


And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive.

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Transmedia Storytelling Around the World: Rob Pratten

Transmedia Storytelling Around the World: Rob Pratten | Transmedia: Storytelling for the Digital Age | Scoop.it

'This time we talked to Robert Pratten, whom a lot of people know as Transmedia Storyteller or for his company Zenfilms, which he founded after a successful career in marketing. Last year he wrote one of the first books on “Getting Started in Transmedia Storytelling”' ...

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Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation

Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation | Transmedia: Storytelling for the Digital Age | Scoop.it

"The marketing for this is going to take a rather new form of ‘transmedia’ and will be be integrated with a new technology called Conducttr which allows audiences to take a participatory role in the storyworld"...

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Audience Engagement and Content Strategy for Transmedia Storytellers

Audience Engagement and Content Strategy for Transmedia Storytellers | Transmedia: Storytelling for the Digital Age | Scoop.it
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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling)

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Transmedia: Storytelling for the Digital Age | Scoop.it

The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy. The questions that the narrative designer or transmedia storyteller asks herself are...

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Open Storyworlds and Branded Experiences

Open Storyworlds and Branded Experiences | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten's presentation from DIYDAYS LA

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Pacing in Transmedia Storytelling – Transmedia Storyteller

Pacing in Transmedia Storytelling – Transmedia Storyteller | Transmedia: Storytelling for the Digital Age | Scoop.it

In an interactive, portmanteau-type transmedia story, the author tries to give the audience a good degree of freedom to explore and investigate at their own volition while still aiming to create a satisfying dramatic storyline.

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Active Story System - design methodology for transmedia storytelling

Robert Pratten:  "Design methodology for creating participatory transmedia stories."

The Digital Rocking Chair's insight:

Another great resource from Robert Pratten's @tStoryteller

Anne-Claire Goyet's curator insight, January 17, 6:11 AM

Avec des Lego, c'est tout de suite plus amusant !

Dolly Bhasin 's curator insight, January 22, 10:13 PM

A very useful approach for launching new brands and creating a buzz about a new product!

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Creating Raving Fans

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Transmedia Lab Presentation [by @robpratten]

Transmedia Lab Presentation [by @robpratten] | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "I’m delighted that the presentation I gave to the Transmedia Lab in Spain is now on YouTube!"

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Location-based Storytelling

Location-based Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...

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Our 7 Tenets of Future Storyworlds

Our 7 Tenets of Future Storyworlds | Transmedia: Storytelling for the Digital Age | Scoop.it

"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...

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Transmedia is a matter of perception

Transmedia is a matter of perception | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "The slide [...] is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!"

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Transmedia Tips for Grassroots Creatives and Organizations

Transmedia Tips for Grassroots Creatives and Organizations | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten - Here are my top five tips for creative people starting out in transmedia:

1. leverage what you do best
2. know your premise
3. start small and build it bigger
4. decide how the audience will participate (and clearly communicate it)
5. differentiate yourself from the bigger players

 

[You might also like to read Simon Staffan's "Starting out in transmedia - 5 points of advice" @scoopit http://bit.ly/y5h5oK]

 

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A Unified Labeling System for Transmedia Projects

A Unified Labeling System for Transmedia Projects | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "I’d like to develop a unified labeling for transmedia projects. The objective is to allow the audience to quickly and easily determine

(a) if this is the kind of project they will like

(b) what is expected of them in terms of time and effort required to enjoy the project."

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Transmedia for Filmmakers

"Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity" by Robert Pratten.

 

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Transmedia and Augmented Reality

Presentation, to pervasive media group, that suggests ways one might approach using AR in a transmedia experience.
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Storyworld 2011: Concept to Contract to Launch - Robert Pratten

The panel I chaired on taking intellectual property across platforms by working with various partners.

 

Panelists• Lenny Brown Director, Creative & Business Development THQ• Brent Friedman Founding Partner Electric Farm Entertainment• Tricia Pasternack Transmedia Producer, Random House Worlds

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Getting Started in Transmedia Storytelling

Getting Started in Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

A Practical Guide for Beginners by Robert Pratten

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