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Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ

Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ | Transmedia: Storytelling for the Digital Age | Scoop.it
Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Lord of Curation Series: Fiona Milburn

Lord of Curation Series: Fiona Milburn | Transmedia: Storytelling for the Digital Age | Scoop.it

Welcome to Transmedia: Storytelling for the Digital Age …

 

Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms.  If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series.  I really enjoy your support and hope you find the articles that I share as interesting and useful as I do. 

 

Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated.

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Jess McCulloch's comment, January 4, 2013 1:04 AM
thank you for being such a great curator Fiona!
Nicky Moore's comment, February 1, 2013 6:02 PM
Agreed! Such a wonderful resource!
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6 Rules for Making Movies in the VR Age

6 Rules for Making Movies in the VR Age | Transmedia: Storytelling for the Digital Age | Scoop.it
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Angela Watercutter:  "Making movies for virtual reality is unlike any previous kind of filmmaking. You can’t “frame” a 360-degree shot. There are no cuts. And, weirdly enough, the characters can know you’re there."

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An '80s Dream Come True: How Jim Henson's Digital Puppeteers Are Boosting Their Creative Output

An '80s Dream Come True: How Jim Henson's Digital Puppeteers Are Boosting Their Creative Output | Transmedia: Storytelling for the Digital Age | Scoop.it
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John Paul Titlow:  "Jim Henson had a vision of digital puppetry in the 1980s that is finally coming to fruition."

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British film company creates 'real-life' first-person shooter on Chatroulette

British film company creates 'real-life' first-person shooter on Chatroulette | Transmedia: Storytelling for the Digital Age | Scoop.it
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Sam Haysom:  "A film company has created a first person shooter using actors as the characters and random strangers on the Internet as the players."

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Insiders' Advice on How to Make Your Web Series Stand Out

Insiders' Advice on How to Make Your Web Series Stand Out | Transmedia: Storytelling for the Digital Age | Scoop.it
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Anna Kerrigan:  "Here's what you need to know in order to make your web series go viral (or at least try)."

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Vine’s Quiet, Stealthy Pivot

Vine’s Quiet, Stealthy Pivot | Transmedia: Storytelling for the Digital Age | Scoop.it
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Sarah Kessler:  '"The video app is no longer all about sharing. "It's more like the entertainment industry," Jason Mante, Vine's head of UX, tells us.'

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Make every character count: How to craft a killer app store description

Make every character count: How to craft a killer app store description | Transmedia: Storytelling for the Digital Age | Scoop.it
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Brian Akaka:  "You essentially have 255 characters to wow users. Use them wisely."

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How to Fake a Movie That Takes Place Entirely on a Laptop: DP/Producer Adam Sidman on Unfriended

How to Fake a Movie That Takes Place Entirely on a Laptop: DP/Producer Adam Sidman on Unfriended | Transmedia: Storytelling for the Digital Age | Scoop.it
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Matt Mulcahey:  "Instead of limiting point of view to a single shaky handheld camera wielded by one of the characters, Unfriended unfolds entirely on the Mac laptop of Blaire, a high schooler who, along with five or her friends, is terrorized by the spirit of a cyberbullied classmate on the year anniversary of her suicide" ...

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Dr. Pamela Rutledge's curator insight, August 16, 12:51 PM

This shows how laptop and cellphone frames have become markers of authenticity and unmediated experience.  Nothing says up close and personal like Facetime.

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VR: Finding The Storytelling Language of A New Medium

VR: Finding The Storytelling Language of A New Medium | Transmedia: Storytelling for the Digital Age | Scoop.it
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Noah J. Nelson:  "Virtual reality is still pretty much uncharted territory. The maps that we do have, limited as they are, come from other disciplines. Film and games are the two mediums that are most commonly evoked when talking about VR, and we will likely maintain that status for some time."

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asli telli's curator insight, August 15, 1:30 AM

Virtual reality is all based on story telling, ideation, visualisation: i.e. "storification in multimediated terms"...

Henrik Safegaard - Cloneartist's curator insight, August 15, 2:41 AM

"The computing era has opened up new avenues of engagement in storytelling. From games right on through to social media. VR experiences are the next step in that evolutionary track."

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Sherlock Holmes & the Internet of Things

Sherlock Holmes & the Internet of Things | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
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Lance Weiler:  "They resemble a line of ants transporting food back to a colony. Some carry rolls of tape, others clutch massive reams of butcher paper and a select few are the keeper of the scissors."

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Simon Staffans's curator insight, August 10, 10:44 AM

Interesting stuff from Lance.

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How VR Filmmakers Can Make Classics in Their All-New Medium

How VR Filmmakers Can Make Classics in Their All-New Medium | Transmedia: Storytelling for the Digital Age | Scoop.it
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Michael Epstein and Angela Watercutter:  "VR is still in its early stages, but a look back in history, from Vaudeville to journalism, may help us predict how the technology will find its footing."

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Aki Puustinen's curator insight, August 9, 3:15 PM

 

Michael Epstein and Angela Watercutter:  "VR is still in its early stages, but a look back in history, from Vaudeville to journalism, may help us predict how the technology will find its footing."

Henrik Safegaard - Cloneartist's curator insight, August 10, 3:08 AM


Michael Epstein and Angela Watercutter:  "VR is still in its early stages, but a look back in history, from Vaudeville to journalism, may help us predict how the technology will find its footing."

Charlie Dare's curator insight, August 11, 1:59 AM

 

Michael Epstein and Angela Watercutter:  "VR is still in its early stages, but a look back in history, from Vaudeville to journalism, may help us predict how the technology will find its footing."

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The 10 Ingredients for a Perfect Interactive Team

The 10 Ingredients for a Perfect Interactive Team | Transmedia: Storytelling for the Digital Age | Scoop.it
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"Are you looking to create your own interactive team? Check out an NFB tried, tested and true recipe from Marie-Pier Gauthier, the Head of Production for our French Interactive Studio."

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Anca Toader's curator insight, August 7, 3:57 PM

 

"Are you looking to create your own interactive team? Check out an NFB tried, tested and true recipe from Marie-Pier Gauthier, the Head of Production for our French Interactive Studio."

blaucloud's curator insight, August 8, 9:35 AM

 

"Are you looking to create your own interactive team? Check out an NFB tried, tested and true recipe from Marie-Pier Gauthier, the Head of Production for our French Interactive Studio."

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Stargate Didn't Become a Great Universe Until It Was on Television

Stargate Didn't Become a Great Universe Until It Was on Television | Transmedia: Storytelling for the Digital Age | Scoop.it
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Katharine Trendacosta:  "Whatever question you had after seeing the original movie? The shows answered them. Who built the Stargates? Why are there so many symbols on them? The evil alien pretending to be Ra, where did he come from? Are there other planets out there?"

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Soraia Ferreira's curator insight, August 6, 5:03 AM

 

Katharine Trendacosta:  "Whatever question you had after seeing the original movie? The shows answered them. Who built the Stargates? Why are there so many symbols on them? The evil alien pretending to be Ra, where did he come from? Are there other planets out there?"

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What is Twine? (For Developers)

What is Twine? (For Developers) | Transmedia: Storytelling for the Digital Age | Scoop.it
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Liz England:  "A lot of developers (and some gamers) are kind of aware there’s this tool called “Twine” out there that makes web games, but don’t really know much about it. They don’t know why it’s popular and what it’s used for" ...

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Oculus and film: why virtual reality is the new silver screen

Oculus and film: why virtual reality is the new silver screen | Transmedia: Storytelling for the Digital Age | Scoop.it
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Kevin Oliver:  "The final film frontier" ...

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Fausto Cantu's curator insight, August 27, 8:16 AM

Porque Oculus se convertirá en la nueva pantalla de plata

Dominique Taste's curator insight, August 28, 11:28 AM

La technologie Oculus, qui appartient à Facebook, poursuit ses développements hors du jeu, vers le cinéma. Oculus Story Studio a déjà présenté 2 premiers courts métrages au festival Sundance 2015 et prépare actuellement 5 fictions qui devraient être visibles en 2016.

Our Movie Talk's curator insight, August 28, 3:03 PM

The future is now.

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You can’t make “Game of Thrones” on a YouTube budget: Why “it’s the best of times and the worst of times” for prestige TV

You can’t make “Game of Thrones” on a YouTube budget: Why “it’s the best of times and the worst of times” for prestige TV | Transmedia: Storytelling for the Digital Age | Scoop.it
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Scott Timberg:  "Sure, right now we're spoiled for high-quality shows — but an expert predicts why it might not last" ...

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Crowd-sourced storytelling: How innovators are opening up the creative process

Crowd-sourced storytelling: How innovators are opening up the creative process | Transmedia: Storytelling for the Digital Age | Scoop.it
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Lindsay Rothfeld:  "A story can be so much more when the audience has a stake."

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Jeni Mawter's curator insight, August 24, 11:24 PM

The reader/audience engages more when they invest in your story and have something at stake because of this investment.

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Getting Started in Transmedia Storytelling - 2nd Edition

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"This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner."

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Jeni Mawter's curator insight, August 21, 11:59 PM

A wonderful resource for anyone interested in telling their story in a multitude of different ways.

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'Peak TV in America': Is there really too much good scripted television?

'Peak TV in America': Is there really too much good scripted television? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Alan Sepinwall:  "Is it a good or bad thing that we'll have over 400 original shows this year?"

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These sites accept Cookies: how streaming almost killed (and then saved) Sesame Street

These sites accept Cookies: how streaming almost killed (and then saved) Sesame Street | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jana Kasperkevic:  "Streaming services like Netflix and Hulu have cut into the DVD sales that helped fund the show. The least it could do then was help to save it".

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How we made experiential life-coaching app, Karen

How we made experiential life-coaching app, Karen | Transmedia: Storytelling for the Digital Age | Scoop.it
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Matt Adams:  "Part game, drama and self-help quiz, this app from artists’ group Blast Theory sees users interact with curious but dangerous divorcee Karen".

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It’s the Best of Times and Worst of Times for Storytelling

It’s the Best of Times and Worst of Times for Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
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ReadThisThing:  "Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen."

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Dr. Pamela Rutledge's curator insight, August 15, 11:19 AM

The trouble with companies watching the world disrupt their business models is that it's hard for them to quit panicking long enough to raise their vision to reconceptualize how they can satisfy the market's core needs. (I'm not suggesting that this is EASY, btw, just necessary.) Think Kodak.  People don't want a better magazine any more than they wanted better film cameras.  www.audiencepsych.com 

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The Great Narrative

The Great Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "This summer I’ve put almost everything on the shelves and concentrated on not being the producer [of stories] but rather the consumer. I will admit, it has been a bit of an alarming experience."

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Future Doc: Digital Storytelling, Virtual Reality and Gaming

Future Doc: Digital Storytelling, Virtual Reality and Gaming | Transmedia: Storytelling for the Digital Age | Scoop.it
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Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

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Mark E. Deschaine, PhD's curator insight, August 9, 8:28 AM

 

Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

Yves Carmeille "Libre passeur"'s curator insight, August 10, 3:31 AM


Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

Thibault Lo's curator insight, August 10, 4:23 AM

 

Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

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How to spot whodunnit: academics crack Agatha Christie's code

How to spot whodunnit: academics crack Agatha Christie's code | Transmedia: Storytelling for the Digital Age | Scoop.it
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Haroon Siddique:  "To mark 125 years since the Queen of Crime’s birth, experts analysed the methods, motives and locations in her detective stories to find out how to deduce the killer".

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Soraia Ferreira's curator insight, August 7, 5:51 AM

 

Haroon Siddique:  "To mark 125 years since the Queen of Crime’s birth, experts analysed the methods, motives and locations in her detective stories to find out how to deduce the killer".

Melanie Hundley's curator insight, August 7, 9:38 AM


Haroon Siddique:  "To mark 125 years since the Queen of Crime’s birth, experts analysed the methods, motives and locations in her detective stories to find out how to deduce the killer".

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Choose-Your-Own-Adventure Murder Mystery Could Be First VR Feature Film

Choose-Your-Own-Adventure Murder Mystery Could Be First VR Feature Film | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Daniel Terdiman:  "The filmmaker played with storytelling by giving Gear VR viewers four scenes to follow based on where they're looking."

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Melanie Hundley's curator insight, August 5, 10:36 AM


Daniel Terdiman:  "The filmmaker played with storytelling by giving Gear VR viewers four scenes to follow based on where they're looking."

Daniel Calabuig's curator insight, August 5, 1:28 PM

 

Daniel Terdiman:  "The filmmaker played with storytelling by giving Gear VR viewers four scenes to follow based on where they're looking."

blaucloud's curator insight, August 8, 9:35 AM

 

Daniel Terdiman:  "The filmmaker played with storytelling by giving Gear VR viewers four scenes to follow based on where they're looking."