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Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.
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Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles that I share as interesting and useful as I do.
Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated.
Kevin Moloney: "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...] And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."
Interesting question - More interesting is to study what happens to culture and artistic work when it meets new media.
I work with the traditional art of storytelling, and study what happens when it´s performed in new digital media.
Follow my work at www.digitalstoryteller.dk/english
Giusto per fare un po' il punto... Soprattutto in Italia, a prescindere dall'etichetta, mi piacerebbe vedere buoni esempi.
Simon Parkin: "Everyone knows they are the best place to shoot up zombies, but can video games ever overtake cinema and literature for storytelling?"
Mike Hedge: "Every summer, deep in the Nevada desert, a temporary city is created by tens of thousands of people. This week-long celebration is known as Burning Man" ...
Jeff Gomez: "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."
Joel Keller: "There are several reasons why writing the finale to a long-running and/or critically-acclaimed series is full of landmines that all but a few writers have managed to avoid setting off."
Andy Bryant: "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories. TV marketers and creatives are getting in on the act" ...
Fruzsina Eördögh: "Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls."
"Dr. Carla Fisher takes a look back on the good and the bad things about launching an independent game in the iOS ecosystem."
Jeff Gomez: "The film’s astonishing success has come as a surprise to most, but on closer examination, we can discern at least five standout ingredients to Frozen’s alchemy."
did not see it but hear about it so much about it on a daily basis with my daughter that I pretty much know it all :)
Nik loves this movie and all the songs in it!
The evolution of storytelling from iversity.
Good story told on this infographic. For those leaders who know that nothing beats telling a good story :)
Another interesting infographic
"The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics."
Nathan Anderson: "Following the release of Precinct 13, Episode 2 early this month, I wanted to take the opportunity to give some insights into how the project was produced, how it evolved from Ep 1 and the various challenges and highlights along the way."
Ethan de Seife: "The White River Indie Festival is celebrating its 10th year in White River Junction with a longer duration, expanded scope and focus on "transmedia" artworks."
Paula Bernstein: "As part of Tribeca Film Festival's "Future of Film" series, on April 22nd filmmaker and futurist Jason Silva will be muse about how humans are hardwired for story and cinema" ...
Jason Silva's bubbling, boiling contagious and enthusiastic deliberations are themselves, charged with energy and inspiring stories.
Lance Ulanoff: 'What we see today in VR is still very much an extension of the gaming community. “It reminds me a bit about how new media always start out mimicking old media,” [Jaron] Lanier said. The first moving pictures looked like stage plays."'
Chelsea Stark: "Journey creator and thatgamecompany co-founder Jenova Chen talks about how video games need to appeal to a broader range of emotions to succeed."
Frank Rose: "Behind the savage bloodshed, naked power lust, and epic betrayals that make HBO's Game of Thrones so enthralling to watch are the languages created for the show."
Stuart Dredge: "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...
Worth a glance and then...add your own ideas...keeps the breahting channels for new ideas open!
It's not just television, it's television made better.
Love #6. I'm good with "Samantha" taking the lead.
Michael Idato: "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...
"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."
Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT
Stephen Kleckner: "It’s alluring to see this 360-degree medium as limitless, but this borderless world is not as free of structure as it first appears. Artists face a new set of rules to play by if they intend on creating an intentional, visual, virtual-reality composition."
“All we know is that traditional rules of filmmaking no longer apply,” Danfung said. “We’re focused on the technical aspect to begin with as there are still big challenges in the capture, workflow, and playback … but I think the even bigger challenge is the new visual language that is going to emerge.”
Katarina Gustafsson: "Brent Waller spent his childhood crafting plastic brick versions of characters from television shows and movies such as Teenage Mutant Ninja Turtles and Batman. Now 35, the Australian Lego fan has gotten so good at playing with the toys that the company soon will start selling one of his designs."
I talk about the shifting psychology in individuals and groups due to social technologies all the time, but here is evidence of one company who gets it that made me smile - Lego crowdsourcing designs. Who doesn't love Legos? From Mads Nipper, chief marketing office at Lego: “Both children and adults these days are used to being, and expect to be, more involved.”
Laura Fleming: 'The Journal of the National Association for Media Literacy Education (NAMLE) published a long article by me in 2013 entitled “Expanding Learning Opportunities with Transmedia Practices: Inanimate Alice as an Exemplar”. I have decided to convert the article into readable chunks and serialize it here on my blog' ...
Here are the links to Part 1; Part 2; Part 3; Part 4; Part 5; and Part 6.
Mona Shattell: "How does one go about an interdisciplinary project spanning art and science? How might this look? we set out to explore how mental health advocacy, video game design, and documentary filmmaking could come together to enhance understanding and fight stigma about mental illness."
Eager to learn more about 'For the Records' and it's dynamics--interactivity, audience participation, multiple threads--and where the gaming elements intersect with the other elements. All the things that create a rich sense of narrative transportation and multi-sensory experience may go a long way to shift perceptions through empathy.
Alissa Walker: 'I also like the simple way Hi talks about itself on its homepage: "A community of writers, journalists, journalers, illustrators, photographers, travelers, poets, and musicians exploring the world, and sharing those explorations through images and text."'
So is there an approach here to add to your next book?
Alisa Rivera: 'As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way. But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:“Transmedia is a word for old people.”'
Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.
"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."
Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."