![AROUND THE TRANSMEDIA WORLD [GUNTHER SONNENFELD] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/JA0Uh_mVK7xdwaIIQ6SUTjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of GUNTHER SONNENFELD.
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a look at the creative and technical worlds of immersive storytelling
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Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype? 
Steve Wilhite's comment,
May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)
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Plot alone is not where the pleasure lies – if it were, why would anyone return again and again to a cherished book or film? Delete the scoop?
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At last, a finite set of rules to govern one of the great debates of our time: When is a juicy bit of TV information considered a spoiler? Another fun watch! "Warning: This story about TV spoilers contains some TV spoilers." Delete the scoop?
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It's sort of as if knowing things puts you in a position that gives you certain advantages to understand the plot. Delete the scoop?
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