![AROUND THE TRANSMEDIA WORLD [GUNTHER SONNENFELD] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/JA0Uh_mVK7xdwaIIQ6SUTjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of GUNTHER SONNENFELD.
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a look at the creative and technical worlds of immersive storytelling
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Joanna Penn: "In this post, guest blogger Emily Craven explains how you can use one simple thing – a QR code – to give your readers a more interactive experience" ... Delete the scoop?
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Jason Boog: "Can QR codes actually help you tell a story? On the Morning Media Menu today, one filmmaker outlined his efforts to promote a mind-bending movie" ... Delete the scoop?
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Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive...
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"I’ve personally been fascinated with QR Codes since I first became aware about them some time ago [...]" Delete the scoop?
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QR codes are shaping up to become a big player in 2012. Today, we take look at some of the coolest QR code campaigns and interesting ways to implement them. Delete the scoop?
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Whether they're the wave of the future or just another fad, though, remains to be seen. Delete the scoop?
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Emily Craven: "I have been advocating for over twelve months that the print book is a fantastic place to explore a multimedia experience, yet only a daring few are moving into the print/transmedia realm. In fact, as far as I’m aware, only one print book has taken that step into interactivity using my favourite free technology, the QR code, and that book is Awake by Joel N. Clark" ... Delete the scoop?
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Scott Blake makes incredible interactive portraits out of bar codes, illustrating how black-and-white data can come to resemble a personal connection. Delete the scoop?
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Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town. Via Anise Smith, Gust MEES, Yannick Vernet Delete the scoop?
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There is something retro about the concept of 'storytelling' and I prefer it to the concept of immersive experience when it comes to new media forms, not least because I find that storytelling has ... Delete the scoop?
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The idea that you take a piece of the painting with you, that the story continues on beyond your first impressions and exists in both the physical and digital worlds.
[This has such amazing transmedia storytelling possibilities.] Delete the scoop?
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Say what you will about QR (Quick Response) codes: they are just a fad, they will be forgotten once augmented reality takes hold or they’re just an extra step in inputting a URL but they are here and people are enjoying using them, so make the most of them! Delete the scoop?
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