![AROUND THE TRANSMEDIA WORLD [GUNTHER SONNENFELD] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/JA0Uh_mVK7xdwaIIQ6SUTjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of GUNTHER SONNENFELD.
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a look at the creative and technical worlds of immersive storytelling
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Ask just about anyone what Transmedia is and you’ll get an empty stare coming back at you as they try to give you their best non answer. Angela, however is a smart cookie that knows her stuff. She not only schooled me on Transmedia – she also gave me the skinny on something called, Alternate Reality Gaming. Oh boy… here we go! And as a companion piece to this article, I recommend you read A plea for collaborative Transmedia learning by April Arrglington. Delete the scoop?
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The Hunger Games has had a very innovative movie campaign, no one can deny that. In fact, the campaign has been not only innovative, but very interactive...
[For more on The Hunger Games' transmedia marketing campaign, check out @scoopit http://bit.ly/zYlYDg and http://on.mash.to/A6QYNO] Delete the scoop?
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I'm profiling below the most notable projects out of Transmedia LA...
[Part 1 (showcasing Storyworld 2011 projects) can be found @scoopit http://bit.ly/rEb6gZ and Part 2 (showcasing DIY DAYS '11 projects) can be found @scoopit http://bit.ly/zsHC2W] Delete the scoop?
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As we wrap up 2011, I've decided to compile a list of great Transmedia projects I have discovered through out the year. Most of these are a work in progress, but all are worth of the support of the Transmedia community... Delete the scoop?
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At present moment content creators find themselves in the position where you not only have to be a storyteller, but a technologist and an entrepreneur as well...
[Parts 1 and 2 can be found @scoopit http://bit.ly/tG8BAe & http://bit.ly/toqSkm respectively] Delete the scoop?
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Orrin opened the first talk of the day by dissecting the most important aspects of Mickey’s 10 Commandments on how to run a compelling guest experience...
[You can read about Day One @scoopit http://bit.ly/taXkmh & @scoopit http://bit.ly/s6QZpJ] Delete the scoop?
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It's been a crazy couple of weeks, but I'm finally back home and online just in time to give you all who couldn't make it a wrap up of all the Transmedia events happening as of late, starting up with Storyworld 2011... Delete the scoop?
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Mike Rougeau: "Gamers are no strangers to unusual passions, and in reality, April Arrglington's isn't all that weird. In fact, "transmedia" entertainment simply describes what everyone is already doing anyway" ... Delete the scoop?
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"It’s been sort of fortuitous that this week in Transmedia Los Angeles it’s been all about Game Mechanics. I was able to attend three informative events, and compiled helpful information that I feel can come in handy to all of those interested in incorporating a gaming aspect into their Transmedia projects."
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Apologies for the delay. Bellow I attempt to profile the most notable projects out of DIYDAYS '11...
[Part one can be found @scoopit http://bit.ly/rEb6gZ]
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You all have to excuse me for delaying this post. Yes, ladies and gentlemen, I got sick. Why am I surprised? I always get sick this time of year...
[You can find other great articles from this year's conference under the "StoryWorld_Conference" tag above.]
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Transmedia offers a vertical integration for the silos problem by shifting the paradigm and changing the way we have been doing things. Transmedia positions by themselves are geared into orchestrating better communication among different departments trough cross-departmental integration...
[Part 1 can be found @scoopit http://bit.ly/tG8BAe]
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It seems like convergence will prevail for a few years before people stop designing projects that just go through some platforms just for the sake of covering their new media bases...
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Last week Christine Weibrecht and I drove to San Diego to attend the CTIA panels presented by Transmedia Los Angeles and the PGA New Media Counsel. Below is a recap of the case studies presented.
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