On Saturday we brought you the highlights of the first part of my conversation with StoryWorld Conference Chair Alison Norrington. After the break, read the highlights from the rest of our talk, including a lot more about the conference itself.
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a look at the creative and technical worlds of immersive storytelling
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See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.
[This is a great case study in online fan engagement, which is why I decided to scoop.it ... even though, it isn't quite transmedia.] Delete the scoop?
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Tweet ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face. Delete the scoop?
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