Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
Scoop.it!
The Digital Rocking Chair's insight:
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
![Cross-platform Pitch Up! ahead [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/xyuH_7X48CBSrLnXPBH0XDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Simon Staffans: "Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV" … Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Media City Finland format developer Staffans' advice for budding MIPFormats Pitch contestants. Take note! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to create a compelling 3-minute story that sells, and where to tell them online, ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
"The first session in MIPTV’s new Producer’s Hub this morning saw MIP regular, business coach and “Pitch Doctor” Paul Boross, give specific advice to producers on getting themselves noticed: and ultimately, their programmes sold." This article contains a list of "essentials for positive pitching". Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As for any entertainment property, how you pitch a Transmedia project is absolutely fundamental in whether it can successfully garner support from collaborators, financiers, the press and even pote... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
We don't look at social as something we do, we look at social as part of who we are.
added value ! ?....
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.
Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."