Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
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Cathie Howe: "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."
The Digital Rocking Chair's insight:
A look at transmedia storytelling from within the Australian education system. 
Anni Tokatlian's curator insight,
April 21, 5:44 AM
An area I'd like to be more familiar with, transmedia literacy. This blog post is from MacICT and reflects on the new Australian Curriculum so appears very practical to our region and also current. 
Pamela Bartar's curator insight,
April 21, 2:56 PM
transmedia as a creative thinking modus for students...guess, this approach could make them real experts and let the individual in (or out ;-) 
Jeni Mawter's curator insight,
April 28, 10:02 PM
Children and young adults in Australia will embrace the transmedia way of learning. Delete the scoop?
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Randall Kapuscinski: "This winter I am teaching Sheridan’s first formal transmedia course. It is a modest beginning with 12 students from the post-grad ATVF program attending" ...
The Digital Rocking Chair's insight:
An honest look at one teacher's use of transmedia storytelling in the classroom ... some interesting lessons learnt. 
Randall Kapuscinski's curator insight,
February 25, 11:17 AM
Admittedly, I'm new to ScoopIt. Hoping it isn't bad manners to Scoop your own blog entry. Delete the scoop?
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Peter Gutierrez: "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …
The Digital Rocking Chair's insight:
This is a great article for transmedia practitioners and educators alike. I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."
gwynethjones's curator insight,
February 8, 3:08 PM
Grrls like comics, too! Love me some Comics! @ComicLife
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Peter Gutierrez: "Like so many insights in life, this one was prompted by Doctor Who."
The Digital Rocking Chair's insight:
Although aimed at educators, this article contains some great tips for DIY comic creation that everyone will find useful. Delete the scoop?
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Edwin Mcrae: "There’s only one thing better than learning through games, and that’s learning through MAKING games" ... Delete the scoop?
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Howard Rheingold: "The Coventry MOOCs use transmedia narrative to teach transmedia narrative: teachers and students, physically co-present students and online participants from six continents, show, tell, remix, mashup, and discuss." Delete the scoop?
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Peter Gutierrez: "Although DeMartino is not himself an academic, he’s a top consultant specializing in digital production/distribution (which includes transmedia, naturally), and has clearly devoted a lot of time to considering transmedia’s broader ramifications… especially those that relate to the K-12 world." Delete the scoop?
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Kyle James and Thorsten Karg: "Imagine you are just finishing a story or blog post and suddenly realize that some crucial piece of information is missing" ... DRC: This is a great resource for students & educators. Delete the scoop?
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Rosie Miles: " [...] online spaces allow students to role play and inhabit characters in a way that would be a rather embarrassing drama workshop if tried in the classroom." Image: "How better for students to understand Dracula than to be him on Twitter?" [Everett Collection / Rex Features] Delete the scoop?
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"LudInc has joined forces (no pun intended) with the Berlin Police Department to create a completely new kind traffic safety experience for children"... Delete the scoop?
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Henry Jenkins (pictured above), a former MIT Professor and the person who coined the term “transmedia,” defines it as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels.” In plain English: Transmedia stories offer that element that traditional education struggles to provide: choice. Delete the scoop?
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"Big Idea: With a trilogy of experiential learning projects, Reboot Stories aims to engage children from low-income school districts with imaginative and educational activities. Why It’s Working: Reboot Stories is pushing the boundaries of traditional learning by incorporating technology and multimedia into classrooms that otherwise would lack the resources to do so." Delete the scoop?
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This presentation highlights the power to engage students through transmedia storytelling. And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive. Delete the scoop?
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Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
The Digital Rocking Chair's insight:
Let the conversation begin! "The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia."
Jeni Mawter's curator insight,
March 18, 8:16 PM
Transmedia, Learning through Play, for for children aged 5 - 11 years. Delete the scoop?
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Peter Gutierrez: "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."
The Digital Rocking Chair's insight:
In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there". Delete the scoop?
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Understanding that people learn in a variety of ways, and that storytelling is tradition of humankind, it makes sense to tell stories using a variety of media. Hence, transmedia storytelling (Jenkins, 2007).
The Digital Rocking Chair's insight:
I've had a soft spot for Monster High ever since they first appeared on my 'transmedia radar' with their 2011 Kind Campaign involvement. Delete the scoop?
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Peter Gutierrez: "Over the weekend I attended Convergence, the conference on immersive storytelling presented under the auspices of the New York Film Festival, and soon enough my head was starting to bulge, and then pulse, with ideas" ... Delete the scoop?
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Molly Gerth: "Intrigued by [Toontastic, from Launchpad Toys'] recent success and noble mission, we connected with co-founder, Andy Russell, to learn more about the company’s vision" ... Delete the scoop?
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Peter Gutierrez: "You might recall that [Andy] Plemmons works with classroom teachers to help students create transmedia experiences around specific events and curricular topics. Well, he does a lot more than that, too, which is why it’s really been my pleasure to learn of his work" ... Delete the scoop?
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Patrick Möller: 'For our latest [Transmedia Storytelling Berlin] TMSB-evening in June, we invited Jeff Watson (T, F) to speak about the topic “How education can become more gameful”. ' Delete the scoop?
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"Transmedia Storyteller Ltd (TSL) asked Rex Hall, Project Manager, Broadcast & New Media at Doubletake Studios in Tampa, Florida USA to talk about his experience in bringing transmedia storytelling to the class room." Delete the scoop?
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Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach." Delete the scoop?
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What's the difference between an ebook, an app and an interactive ebook? DRC: This article provides an in-depth, but easy to understand answer. It's well worth a read. Delete the scoop?
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Jérémy Pouilloux: "Transmedia Immersive University is a project that is taking transmedia to France’s universities; an initiative I launched last year. The aim behind TIU is to encourage students to write transmedia material by supervising the production of their projects and then broadcasting these projects as part of a public event." Delete the scoop?
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We don't look at social as something we do, we look at social as part of who we are.
added value ! ?....
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.
Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."