Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
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Graeme McMillan: "Throughout his existence, Superman has changed to match the times, for better and worse. Here's a quick guide to the many faces of the Man of Steel."
The Digital Rocking Chair's insight:
A fascinating look at character development, not over the course of a single story, but over the course of numerous decades. 
Henrik Safegaard - Cloneartist's curator insight,
April 22, 3:33 AM
Some love him, some hate him, everybody know him - 
Ken Morrison's comment,
April 22, 8:36 AM
Thank you. This was much more interesting that I thought it would be!
Cindy Rudy's curator insight,
April 23, 7:11 AM
This story has lasted a very long time. Can kids explain why?
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As Mario courts both hardcore and casual gamers with his new game Super Mario 3D Land, Andy Robertson asks what makes him such an enduring character. Delete the scoop?
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A handy cheat sheet to help you distinguish your Oin from your Gloin.
The Digital Rocking Chair's insight:
Just for fun! Delete the scoop?
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Will characters that lack a traditional narrative create the emotional bond with consumers that is essential to establishing a long-term franchise and continued revenue? [A look at Angry Birds & Club Penguin, amongst others] Delete the scoop?
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We don't look at social as something we do, we look at social as part of who we are.
added value ! ?....
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.
Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."