Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
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a look at the creative and technical worlds of immersive storytelling
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Mike Vogel: "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."
The Digital Rocking Chair's insight:
Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph. Update: For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms. Delete the scoop?
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![An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/uyb-_QOz24UJbS0GKSnxIjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Natan Edelsburg: "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."
The Digital Rocking Chair's insight:
Starz aims to reward Spartacus fans with a full-on transmedia experience .... Delete the scoop?
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Mark Langshaw: "Few fictional characters have captured the world's imagination like James Bond. Ian Fleming's iconic spy took literature by storm in the 1950s and 60s, and went on to feature in one of the most prolific film franchises of all time" ... Delete the scoop?
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Natan Edelsburg: "Here are two of the major components that Campfire has cooked up with Cinemax to unleash the shows themes, characters and more to potential viewers" ... Delete the scoop?
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James Gartler: "Aaron Sparrow and James Silvani discuss the new Dragons: Riders of Berk comic series"... Delete the scoop?
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Brian Anthony Hernandez: "How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess?" Delete the scoop?
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Steve Watts: "Transmedia movie-and-game tie-ins are all the rage for games these days. Look at Dragon Age and Assassin's Creed for recent examples"... Delete the scoop?
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Harry Potter welcomes all-comers to long-delayed interactive wizarding site with millions expected to fly in after official launch... Delete the scoop?
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It is a good time to be a fan of the boy wizard right now. Earlier in the week, the eBook versions of all seven Harry Potter novels were finally made available through the pottermore.com website, and this weekend the doors of The Making of Harry Potter studio tour will at last be opened... For those who can't be there, an in-depth look at the new Harry Potter Studio Tour. Delete the scoop?
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In the game, fans will be able to undertake their own District 12 quests alongside Katniss, Peeta, Gale and Haymitch. They also are able to journey to other districts, collect virtual items and try to survive the wilderness... Delete the scoop?
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"When I was a kid, it wasn’t enough to just watch the Star Wars movies; reading the comics and playing with the toys were pretty much essential parts of the whole experience."
[Although not about the Watchman debate, when read in conjunction with the article @scoopit http://bit.ly/yAZu5h, this provides an interesting glimpse at a third perspective ... that of the fan.] Via BirgitSchneidmueller Delete the scoop?
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With Planned Parenthood controversy 'a hot button issue', Vampire Slayer torn over pregnancy... Delete the scoop?
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To kick off the premiere, Fox partnered with Ford to produce Legends of Alcatraz, an alternate reality game set to run throughout the show’s first season… Delete the scoop?
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Brian Anthony Hernandez: 'Disney Pixar unleashed a new college-inspired ad campaign this week for "Monsters University," the upcoming prequel to 2001's "Monsters, Inc."'
The Digital Rocking Chair's insight:
This is fun! Delete the scoop?
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Natan Edelsburg: "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ... Delete the scoop?
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Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough." Delete the scoop?
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Cory Doctorow: "Capcom is running a "pop up human butchery and morgue" at Smithfields meat market in London to promote the new Resident Evil installment. It'll be open for two days: Sept 28 and 29. WARNING: Gross imagery within"... Delete the scoop?
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Matt Blum: "If you're a fan of The Hunger Games book, movie, or both, we have some very exciting news for you: The official social game based on the story is coming to the iPad very soon -- and it's really good!" Delete the scoop?
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Cory Bergman: "One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months"... Delete the scoop?
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As a cultural product, The Witcher is a surprisingly big deal. On a state visit to the US Poland’s Prime Minister, Donald Tusk, gave President Obama a copy of The Witcher 2: Assassins of Kings. The premium edition, to boot... Delete the scoop?
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'“Body of Proof” have actually taken an interesting approach to creating a web series, in that they’re creating a storyline to work as a bridge between a two-part episode. In the first “part,” the medical team on the show faces a mysterious outbreak, and in part two, they will probably resolve it.' Via Gary Hayes Delete the scoop?
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As AMC gears up for season two of The Killing, the network has launched an online interactive case file so that fans can participate in figuring out who killed Rosie Larsen. Delete the scoop?
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There are plenty of gamers out there who may not even realise tha there's a wealth of comics relating to their favourite. Case in point, the extremely effective SSX tie-in.
"These days it’s not enough to announce the return of a video game franchise and make sure that it reaches store shelves on time. No, instead, you must re-invigorate your ‘brand’ by ensuring that it receives a trans-media rollout, thus we have the online graphic novel of SSX." Delete the scoop?
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In its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air. Delete the scoop?
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Each day, new tips and clues – including episode clips and images – will be given and packaged in a way to aid viewers in formulating their ideas. Delete the scoop?
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Why Skylanders keeps going from strength to strength ...