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Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
Why Skylanders keeps going from strength to strength ...
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Jason Hamilton: "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."
I would also recommend checking out Jason Hamilton's Star Wars Timeline.
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
An excellent look at transmedia storytelling and fandom.
Simple but genius.
Caitlin Burns: "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."
Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....
Expanding their universe. Doesn't take good old Albert to understand this ;)
Fiona Milburn: "Follow the links for the latest on projects being tracked by Transmedia: Storytelling for the Digital Age" ...
Defiance: The First Video-Game Television Show
Susan Karlin: “A new science fiction franchise faces many technical challenges in marrying a video game with a television show.”
Kickstarter Alert: Authentic in All Caps
Daniel Donahoo: “Storytellers and those interested in how we wander around the web should be interested in this little transmedia storytelling project coming out of the brain of Christy Dena called Authentic in All Caps.”
Exclusive Interview: ‘Lizzie Bennet Diaries’ Transmedia Producer Jay Bushman talks the Streamys, the show, more
Marama Whyte: “The latest in our series of exclusive Lizzie Bennet Diaries interviews – Hypable spoke to The LBD Transmedia Producer Jay Bushman about his recent Streamys win, his work on the show, and what transmedia is all about, anyway.”
"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."
Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.
Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."
Rob Salkowitz: "As comics have become more powerful lords of the entertainment universe, we look at what’s in store, across platforms, for 2013."
After a stellar year in 2012, what's next for comics? Hint: there's a lot of transmedia storytelling involved.
Natan Edelsburg: "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."
The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.
At this time of year when I hear folks singing Rudolf the Rednosed Reindeer and children are waiting for Santa Claus, it prompts me to pause and consider one of the most successful transmedia franchises in history.
In keeping with the festive spirit ...
Tags: Transmedia Storytelling, Xmas
Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins" henryjenkins.org/
Anna Heim: "LA-based entertainment studio The Shadow Gang (TSG) is launching a multi-platform content distribution engine titled Galahad, the company announced today. Aimed at transmedia storytellers, the platform will be officially introduced during the StoryWorld Conference + Expo, which is taking place in Hollywood until October 19" ...
Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.
Robert Pratten: "Many writers and producers when they first come to transmedia storytelling aren’t sure how to tie together the storytelling part with the experiential part" ...
Belen Santa-Olalla: "This is the first of a series of blog posts that look at the role of the actor in a transmedia experience. We examine how the actor becomes collaborator with the writer and audience in the development of a character and what this might mean for everyone."
This is a great post and I'm really looking forward to the rest of the series ....
Fascinating - new words invented to re-describe elements that have always existed in live theatre on some level - in a more primitive way - but way.
Theatre experimented this way long time ago but this insight with technology is interesting, looking forward after the part 2 !
Cathie Howe: "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."
A look at transmedia storytelling from within the Australian education system.
An area I'd like to be more familiar with, transmedia literacy. This blog post is from MacICT and reflects on the new Australian Curriculum so appears very practical to our region and also current.
transmedia as a creative thinking modus for students...guess, this approach could make them real experts and let the individual in (or out ;-)
Children and young adults in Australia will embrace the transmedia way of learning.
"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."
Some great lessons for all of us ... not just arts organizations.
I love this image!
An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:
"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"
Peter Gutierrez: "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."
In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".
Transmedia en colegias y bibliotecas
Peter Gutierrez: "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …
This is a great article for transmedia practitioners and educators alike. I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."
Omar L. Gallaga: "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."
An interesting look at transmedia properties which have books as a key component. In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.
For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards
Michael Andersen: "Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end of the world" ...
An excellent read.
and we will be
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
Designing the transmedia strategy for The Fifth Sacred Thing.
Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
good question and good answers.
add your insight...
Go Maya and team!
Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.
Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"
Aja Romano: "In order to learn more about these [transmedia] narratives and how fans interact with them, the Daily Dot recently brought together a distinguished panel of transmedia experts for a special round table discussion. Here we present the highlights from this chat about what transmedia is and how different stories can use it in different ways" ...
Amanda Lin Costa: "Often shortened to simply Transmedia, it can allow documentary filmmakers to not only reach new audiences, but also to create unique educational components to enhance their film's message and provide ways to partner with companies and brands, which can mean welcome financial relief to lighten the burden of the high cost of filmmaking" ...