Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles that I share as interesting and useful as I do.
Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated.
Jason Thibeault: "I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it."
Steve Seager: "Thanks to the groundwork done by content strategists seeking Intelligent Content, Adaptive Content (personalised content, driven by data and automated to the max) is now within reach. The potential and benefits are enormous" ...
Rae Votta: "The series follows a college student who lives her life according to classic novels, played out through vlog-style videos, various social media sites, and a podcast series. Transmedia—storytelling thrown at users across varying mediums—continues to evolve but often it's difficult for new viewers to engage wholly in the narrative experience."
Paul Darvasi: "In the last post we introduced you to ARGs and reviewed some examples of how teachers are using them. Now you’re ready to turn your class into an immersive game, and everything you need is right here. With the help of these resources, you can develop your own gameful class, cook up a transmedia project, design a pervasive game or create your very own ARG."
Benny Evangelista: "Miles Perkins, a spokesman for Jaunt, said virtual reality will change the way filmmakers tell stories. For example, closeup shots to emphasize a person’s reaction won’t necessarily have the same effect, because the viewer can choose to watch something else in the scene."
Jess Zimmerman: "ARGs aren't virtual reality games; they take place in the real world, and they often require no tools except for the internet and maybe a phone. They're not augmented reality games, where a phone app (for example) reveals hidden digital elements in real-world locations. They're more like living in a novel. "
Sandra Gaudenzi: "Digital Me is an adventure that started more than a year ago when I got obsessed with the idea of using personalisation to make a story that could speak to each user in a private and meanigful way. I had seen Take This Lollipop, by Jason Zada, and thought it was very clever, but I somehow felt that using personal data to speak about the self would be more helpful than using it to scare people. How could we use data mining to empower users – rather than to sell them things? And could this narrative be a tool for self-reflection?"
Michael Grothaus: '"Our responsibility is to produce meaningful and playful toys for the kids, and also to help kids take the Star Wars universe and expand it in their own play plans," says [Steve] Evans. Unsurprisingly, in order to achieve that, he and his team work closely with the creative minds behind the franchise.'
Tony Zameczkowski:"Content creators, whether traditional media or YouTubers, are moving from a passive consumption model focused on the TV or desktop, to one where their fans are empowered to engage with them and with each other especially on mobile platforms. We’re shifting from a world of viewers to mobile communities of fans."
Avril Hwang: "It started out as a Twitter fiction experiment where a scene description, a dialogue or a line from a character is posted every day. Overtime, they could then be strung together to form a larger story. The story was eventually extended to Facebook, Tumblr and even to a website of its own to allow longer pieces of writing to be published."
Emmett Furey: 'Something important happened on Marvel’s “Agents of S.H.I.E.L.D.” this year, and if you blinked, you may have missed it. The very first job title that pops up after the “Agents of S.H.I.E.L.D.” end credits begin to roll is “Transmedia Producer.”'
Simon Staffans: "At the beginning of any project there is (hopefully) a solid story waiting to be told and explored. Most often, this story also has a main platform it’s attached to [...] If it’s developed in true multiplatform or transmedia mode, it also has a suitable number of other possible – or even probable – platforms to spread the story out on or continue affiliated stories on."
Maya Zuckerman: "We've come a long way; we humans and the way we interact with narrative. Evolving from the days of stories round a campfire, epic tales of heroes fighting monsters in far away lands, the gods playing tricks with the mortals, the hubris of humanity and legends of beautiful and scary creatures who filled our oceans, our forests, and our skies."
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