![Once Upon a Soda [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/QjT18E2Q-Fqg7EGCuoi4FTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
David M. Ewalt: "Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight."
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
A potted history of transmedia storytelling giant, Starlight Runner.
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Miral Sattar: 'At every writers conference or self-publishing panel the question that almost always inevitably comes up is: "How much will self-publishing really cost me?"'
The Digital Rocking Chair's insight:
If this is an area of interest for you then I also recommend reading the discussion in the comments section of this article. 
Charlie Dare's curator insight,
May 17, 9:45 PM
Publishing and copyright are aspects of the creative process for making scripts story boards.Adaptations on themes are too common..
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![Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/QGrEVucrMfxhcrAXT94vEjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Caitlin Burns: "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."
The Digital Rocking Chair's insight:
Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties .... 
Normand Miron's curator insight,
March 19, 8:13 AM
Expanding their universe. Doesn't take good old Albert to understand this ;) Delete the scoop?
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Megan Garber: "From literature to appointment television, episodic storytelling is flourishing" ...
The Digital Rocking Chair's insight:
And, at the opposite end of the scale from binge viewing ... is episodic storytelling. It's interesting to compare this with the recent release of 'House of Cards' on Netflix. 
Philippe Trebaul's curator insight,
February 24, 1:41 AM
Thriller série
: " De la littérature à la télévision rendez-vous, la narration épisodique est en plein essor "... Serial Thriller via @D_RockingChair http://sco.lt/... 
Deanya Lattimore's curator insight,
February 24, 9:46 AM
Flash fiction attention spans get their audiences. I'm personally hooked on the new WIGS channel on YouTube, where most episodes are between 4 and 8 minutes long.
Debbie Elicksen (LION)'s curator insight,
February 24, 1:56 PM
Okay, how many of you had this song immediately come to mind? http://youtu.be/nUP9A5IS-vo ; Delete the scoop?
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Omar L. Gallaga: "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."
The Digital Rocking Chair's insight:
An interesting look at transmedia properties which have books as a key component. In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards. 
Parker Donat's curator insight,
January 22, 7:30 PM
For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards Delete the scoop?
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Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?
The Digital Rocking Chair's insight:
A great sharing of information and experience. Delete the scoop?
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Erik Wecks: "I would argue that despite the distribution of storytelling across a variety of media platforms, in most transmedia stories one type of media carries the backbone of the storytelling. In this post, I want to talk about the potential for novels — long form fiction, based in text — to serve as the backbone for a transmedia experience" ... Delete the scoop?
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Bryan M. Wolfe: "The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS" ... Delete the scoop?
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Alison Flood: Fantasy author is offering readers the chance to watch her novel taking shape, word by word, on a Google document... Delete the scoop?
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Chaunton: "In the realm of Transmedia storytelling there seem to be some companies that get it and others that completely miss the mark. One of the success stories is the book publisher Scholastic" ... Delete the scoop?
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Stuart Dredge: "Moira Butterfield and Nosy Crow keen to see authors and publishers collaborating more on book-apps." Delete the scoop?
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Lance Ulanoff: "For those of us who grew up reading Where the Wild Things Are, which was first published in 1963, today is a dark day. Its author, the sometimes irascible Maurice Sendak, died at 83. He leaves this world without ever seeing his works on an Apple iPad, Kindle Fire or E Ink Kindle, and that’s just the way he wanted it." Delete the scoop?
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What's the difference between an ebook, an app and an interactive ebook? DRC: This article provides an in-depth, but easy to understand answer. It's well worth a read. Delete the scoop?
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Some of the most intriguing innovations in storytelling these days are happening in the UK, where broadcasting networks, book publishers, and even newspapers have embraced the idea of creating immersive narratives that invite the audience to join in... 
Ricard Garcia's comment,
April 12, 2012 2:49 AM
Molt bon Scoop, Montse! Molt interessant! Ja l'he posat al meu!
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Stuart Kelly: "The differences in format are beginning to change the nature of what we're reading, and how we do it" ...
The Digital Rocking Chair's insight:
An interesting look at the future of reading and our relationship with what we read. Delete the scoop?
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![Digital Publishing for Filmmakers: The Karada and The Silent History [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/Z_BlnpsWdAZkdO5cObGpSDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...
The Digital Rocking Chair's insight:
Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel". 
Henrik Safegaard - Cloneartist's curator insight,
March 5, 2:16 AM
Interesting - Click the headline for the full story. 
Joakim Baage, SPOON USA's curator insight,
March 5, 10:55 AM
The book business need this kind of thinking Delete the scoop?
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David Cornish: Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...] Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.
The Digital Rocking Chair's insight:
A fabulously in-depth look at how publishing is meeting the challenges of changing audience behaviours. 
Asil's curator insight,
February 6, 11:42 PM
How can you not love a story that leads with a superhero?
readmusync's curator insight,
March 24, 6:16 PM
We are also making somekind of attempt, do you want to try it?
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Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
The Digital Rocking Chair's insight:
Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book? Tags: Storytelling, Publishing, New Media, Transmedia Delete the scoop?
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Britta Reque-Dragicevic: "‘The Numinous Place’ is the world’s first truly multidimensional work of fiction – technology and creativity merge harmoniously to create a uniquely experiential new medium" ... Delete the scoop?
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Emily Craven: "I have been advocating for over twelve months that the print book is a fantastic place to explore a multimedia experience, yet only a daring few are moving into the print/transmedia realm. In fact, as far as I’m aware, only one print book has taken that step into interactivity using my favourite free technology, the QR code, and that book is Awake by Joel N. Clark" ... Delete the scoop?
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Sarah Kessler: "The story behind the emerging genre of digital serial fiction, from the writers producing it." Delete the scoop?
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Jeremy Greenfield: "We spoke with Scholastic VP, editorial director and publisher David Levithan about the success of the Hunger Games as an e-book and what's new in transmedia." Delete the scoop?
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Pinwheel: "The phrase was very popular, especially in the digital zone, at BookExpoAmerica this year. I wondered why I hadn't heard the term used more often? Apparently, I wasn't the only one" ... Delete the scoop?
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Claire Armistead: "Interactive ebooks that enable us to inhabit characters and rewrite the story are transforming our reading experience"... Delete the scoop?
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How publishers can make reading experiences that parents feel 'more positive about than Angry Birds'. "The key theme: making great book-apps for children is very different from making books: it's a collaborative process requiring animators, coders, musicians and above all storytellers with a feel for interactive narrative." Delete the scoop?
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Great to see that Jeff Gomez is still at it and getting traction!