Transmedia: Storytelling for the Digital Age

Jim Stewartson:  "Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause."

Mattia Nicoletti:  "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.  From that idea I started thinking what I would have done to transform it into a transmedia experience."

Simon Staffans:  "A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for them to create the harmonies that will make people sit up, take notice and flock to the content."

Macaulay New Media Lab:  "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story.  It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...

Jon Vidar:  "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins."

Simon Staffans:  'I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show thrives on ”cultural buzz”.'

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...

Jen Begeal:  "Transmedia Storytelling: What's Now, What's Next and How to Do it" ...

Randy Astle:  "At the beginning of the year, Filmmaker’s Scott Macaulay pointed out again — like many others have as well — that features are no longer the default format-of-choice for indie filmmakers."

Startup Weekend Transmedia:  "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...

Nuno Bernardo:  "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."

Senongo Akpem:  "This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences."

Brooke Thompson:  "It’s that time of year again… the time when we shake our collective heads and try to have some magical moment where we suddenly all understand what transmedia means. Scratch that. We all understand what transmedia means just fine. This is the time of year when we try to agree on what it means… and, in so doing, prove that the word has meaning and that we understand it more than they do."

Randy Astle:  "The most encouraging aspect of POV's third hackathon, which wrapped with a public presentation Sunday night, was the social commitment of the five projects."

Myles McNutt: "Today, The Lizzie Bennet Diaries ended its 100-episode run, bringing to a close Hank Green and Bernie Su’s adaptation of Jane Austen’s Pride and Prejudice" ...

Jeff Gomez:  "Oz is one of the most fully realized fictional worlds in literary history, so the prospect of Disney allowing different facets of that world’s many lands and rich history to be explored through the lens of Raimi’s reimagining and across multiple media platforms is fascinating."

Randy Astle:  "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...

Randy Astle:  "As transmedia has moved past its buzzword beginnings, resources and organizations have sprung up to support the creative community involved in multiplatform narratives. The latest of these comes from the Tribeca Film Institute" ...

Randall Kapuscinski:  "This winter I am teaching Sheridan’s first formal transmedia course.  It is a modest beginning with 12 students from the post-grad ATVF program attending" ...

Mike Vogel:  "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD  on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."

"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."