Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
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a look at the creative and technical worlds of immersive storytelling
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Convergence Culture FA 2012: "As the creative director of Louis Vuitton since 1997, Marc Jacobs, perhaps one of the most revolutionary fashion designers of our age, has been pinnacle to the luxury house's success utilizing a unique mix of technology, media, and art to generate interest and generate commercial revenue" ... Via Simon Staffans Delete the scoop?
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With the Third Woman, an interactive performance qua film, Martin Rieser, Pia Tikka, and Nina Yankowitz have employed mobile phones, gaming, QR codes, a multi-screen narrative and smart fabrics to deliver an immersive transmedia experience. Delete the scoop?
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Nicola Formichetti has turned heads as Mugler creative director and Lady Gaga’s fashion director. Now the forward-looking Formichetti has created a futuristic virtual outfit for the spacefaring online videogame EVE Online. Delete the scoop?
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Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.