Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity".
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"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."
The Digital Rocking Chair's insight:
From a New Zealand perspective .... 
Matmi's curator insight,
March 28, 6:55 AM
Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand. 
Gina Anderson CEO Mopi16 's curator insight,
May 2, 10:07 AM
I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.
Gina Anderson CEO Mopi16 's curator insight,
May 2, 10:08 AM
I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key. Delete the scoop?
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Tadhg Kelly: "The mysteries of mechanics are the reason why gamification seems like voodoo. And it shouldn't be. Game mechanics should be simple to explain, with clear actions and outcomes" ... Delete the scoop?
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"Gamification, or the use of gaming dynamics to influence user behaviour, is gathering steam as a marketing tool for engaging consumers and delivering messages."
Via Be Learning Delete the scoop?
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Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash.
[A look at how Badgeville, Big Door and Bunchball differ in their approach to gamification.] Delete the scoop?
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We interview Zach Sims, co-creator of Codecademy, a game-like experience that hopes to teach the world how to code... Delete the scoop?
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In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark? Delete the scoop?
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If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Delete the scoop?
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Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding. Delete the scoop?
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OXM Staff: "Which is the true test of gamer devotion; Achievements or Leaderboards? Two of OXM's more competitive editors debate" ... Delete the scoop?
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Tadhg Kelly: "There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification" ... Delete the scoop?
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Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are... DRC: Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied. 
Tina Stock's comment,
April 16, 2012 7:22 PM
Thanks for adding the personal comments to the articles!
The Digital Rocking Chair's comment,
April 16, 2012 7:33 PM
Thanks Tina, I'm glad you find them useful :)
The Digital Rocking Chair's comment,
April 16, 2012 7:35 PM
Hi Tina, thanks for the Rescoop and your feedback. It's much appreciated :)
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What’s Game Good For? Before we can talk about applying game mechanics to anything, we need to understand what a game actually is. Via Martin Gysler 
Martin Gysler's comment,
January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment,
January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
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Although I have intermittently written about various topics (e.g. Google+, measuring engagement on Facebook) over the past 8 months or so, my focus has been on gamification. Delete the scoop?
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Using analytics to figure out whether development programs are working is an important new quest. The online giving organization is paying locals to collect simple stories about the impact of aid, to see if the dollars are adding up to anything.
[An interesting application of gaming techniques ... "Gamification" for Good.] Via Gregg Morris Delete the scoop?
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Gamification, the use of game concepts to engage users, may be the new buzzword in digital marketing, but if you’re hoping to ride the merry wave to the top, marketers need to do their homework first. Delete the scoop?
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Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Delete the scoop?
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I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.