Michael Rundle: "How do you make a video game? Sometimes the answer seems simple: you don't."
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
A great one for that list of New Year's Resolutions.
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See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.
[This is a great case study in online fan engagement, which is why I decided to scoop.it ... even though, it isn't quite transmedia.] Delete the scoop?
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Tweet ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face. Delete the scoop?
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Very useful tips fon parents,teachers...young developers...
This would be a great learning activity.
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