Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Macaulay New Media Lab: "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story. It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...
The Digital Rocking Chair's insight:
An interesting, but to-the-point, analogy .... 
Debbie Elicksen (LION)'s curator insight,
April 5, 10:46 AM
Comparing storytellers to drug dealers is certainly an attention grabber. Delete the scoop?
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!['Book of Jer3miah': BYU Web series bridged media, social gaps [Transmedia Case Study] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/f1sE0hrMS71CJ0aFjxBclzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Jessica Henrie: "[Book of Jer3miah] appeared relatively early in the Web series landscape, made Brigham Young University a pioneer in using transmedia storytelling in a film project and demonstrated that viewers don't have to be Mormon to enjoy a Mormon thriller" ... Delete the scoop?
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"The project uses various means of expression for addressing the theme and the story (Emotein) through the prism of multiple approaches and experiences. The video, the book, the play, the objects, the interviews, the photos, the music are all independent and complementary ways to discover the Emotein universe." DRC: Another excellent case study from Transmedia Lab. Delete the scoop?
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What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points. This is an excellent case study in the use of transmedia storytelling techniques. The article contains lots of specific examples and I'm already looking forward to Part 2. Delete the scoop?
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Publishing House, Egmont Press demonstrate how they are working with writer Michael Grant to discover new ways of bringing stories to children and young adults... Delete the scoop?
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A Case Study looking at the strategies of the Brand 'Disney', and how well they are currently incorporating Transmedia, Multiplatform and Interactive experiences into their brand. Delete the scoop?
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Emmy-award-winning HIGHRISE: Out My Window explores the state of our rapidly urbanising planet within a 360˚ interactive environment. Delete the scoop?
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"It was about approaching text, design and rich media at the highest standards we could and centralising the process so that one single investment became a toolkit for everyone in the company to use in the same way to the same standards." Delete the scoop?
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Following the launch of the Assassin’s Creed: Revelations video game, we are continuing with our overview of the saga, which has sold 28 million units worldwide.
[Part 1 can be found @scoopit http://bit.ly/sxvGzk] Delete the scoop?
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In the wake of the official launch of Assassin’s Creed Revelations, the latest video game to feature Ezio the Italian assassin, we could not resist the urge to tell you a little bit about a saga that has sold more than 28 million units worldwide... Delete the scoop?
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Glee is a TV series that was aired for the first time by Fox in 2009: a musical comedy about the life of a group of talented teenagers, looking for celebrity. Using a multi-platform system, punctuated by the intelligent use of storytelling and music, the series draws a committed audience.
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Acknowledging its massive success, The Matrix is often cited as a reference example of transmedia. We invite you to go deeper into The Matrix’s universe and to take a closer look at its construction. Delete the scoop?
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Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.
[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.] Delete the scoop?
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James Carter: "After five seasons, two universes, and multiple timelines, Fringe ended its run January 18, 2013 on Fox. I’m proud to say I stuck with this show to the very end. More than anything – like other fans – I connected with the cast’s phenomenal performances. When the sci-fi was good, the show was great. When there was more “fi” than “sci,” the actors buoyed the show to the next peculiar portal."
The Digital Rocking Chair's insight:
A great case-study! Thank you James Carter :) 
Asil's curator insight,
February 3, 11:11 PM
Loved this show ... it had some 'jump the shark' moments, but it was one of the best scifi series to come along since BSG. I will miss the characters. Delete the scoop?
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"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP." Delete the scoop?
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Case Study: "Six to Start designed, developed, and ran the BBC’s most ambitious transmedia production to date for The Code, with clues and gameplay seamlessly integrated into three TV episodes, four Flash games, multiple real world events including a live finale at Bletchley Park, and a beautiful 3D-printed mathematical sculpture as the grand prize." Read more about The Code's transmedia components here then visit the BBC's website. Delete the scoop?
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If the Three Little Pigs were told as a transmedia story it might be designed like this ...
[This has been rescooped for those who liked the Guardian's Three Little Pigs advertisement @scoopit http://bit.ly/zrlXvW] Delete the scoop?
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A Case Study highlighting the successful brand of The Coca Cola Company, its registered trademark Coke, and how this brand tells it's story interactively by engaging the consumer through emotional connections to the brand. Delete the scoop?
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Tero Kaukomaa, Producer, Blind Spot pictures, explains how crowdsourcing ignited a relationship between the filmmakers and the audience that helped to create and finance the sci-fi comedy epic Iron Sky.
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Recognized as a pioneer because of the way he makes and distributes his work – critically acclaimed Transmedia director/writer Lance Weiler showcases “PANDEMIC” a storyworld experience consisting of film, mobile, online, social gaming and data visualization combined to tell the story of a strange pandemic outbreak. Delete the scoop?
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The Iran Job follows Kevin Sheppard, an American basketball player from St. Croix who is recruited to play for the Iranian Super League. Delete the scoop?
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A look at how social and digital helped reinvent "The Muppets" for the big screen. Delete the scoop?
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Yesterday, in a post about developing existing properties towards becoming transmedia properties, I warned everyone to leave The Phantom be, ’cause he was mine to develop. A jest, naturally, but today it actually got me thinking a bit...
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We often look for a reference project in terms of transmedia storytelling. It’s hard to find this rare gem that mixes different media, independently of one another; relying on participation and interaction; all of this with a limited budget and a success story. Delete the scoop?
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We discovered the roots of the Tron phenomenon in 1982 with Steven Lisberger’s film and arcade game that were released at the same time. Delete the scoop?
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Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book?
Tags: Storytelling, Publishing, New Media, Transmedia