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Mark Wilson: "The team that made Farmville 2 sat down with us to share their secrets to building social gaming experiences that keep players coming back" ...
After opening up at an aggressively priced $10 per share, the company had a slight pop before closing down 5% yesterday. But as Schappert emphasizes to me in the interview below, ZNGA is here for the long-term...
Zynga announced a suite of new products, including CastleVille, Hidden Chronicles, Dream Zoo, Zynga Bingo, and a new gaming platform dubbed "Project Z" aimed at diversifying its business, reducing its reliance on Facebook and spreading its games...
Zynga and Pizza Hut have set up a series of (adorable) in-game purchases to help fight world hunger.
"People live in these games, and they want to see these characters interact and see their relationships build, and they want to see new characters introduced."
Mark Pincus, the founder and chief executive of Zynga, said the partnership was an "exciting leap forward" that will allow people to "connect their virtual and real worlds"...
The whip-carrying hero will be weaved into the story of the Facebook game, which will be renamed Indiana Jones Adventure World, and featured in a new chapter.
The writers of Toy Story are reportedly in talks to pen a movie based on FarmVille, the popular Facebook game.
[...] Zynga explained that in order to maintain users in its popular social game FarmVille, the company primarily aims to give users "more of what they love.