![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Another great infographic.
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Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
The Digital Rocking Chair's insight:
My latest blog post for Transmedia NZ and The Big Idea takes a look at twitter as a storytelling tool. Please feel free to share some of your favourite twitter storytellers in the comments section below. Delete the scoop?
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![“Where Is Matt Damon?” [Storytelling on Twitter] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/jWfEs_k67OxNF7WmoC3XWTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Slate: "As the blizzard snowed in much of the northeast this past weekend, many of those stuck in their homes turned to Twitter for information, virtual company, and entertainment."
The Digital Rocking Chair's insight:
Stick with this Storify of tweets by Erin Faulk as she tries to find Matt Damon. It's worth it. Delete the scoop?
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![Fake and Funny: Twitter as Interactive Performance Art [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](/resources/img/white.gif)
Dr. Pamela Rutledge: "Twitter is one of the many tools that invite reimagining story, creative exploration and the extension of content across media channels."
The Digital Rocking Chair's insight:
Twitter, a great creative tool for transmedia storytellers. Delete the scoop?
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Sarah Kessler: "The fictional characters on Twitter don't merely parody celebrities. They're creating a distinctly new way to tell stories" ... Delete the scoop?
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Claire Allfree: "As the Twitter fiction festival gets underway, Metro investigates what makes micro-blogging site Twitter the perfect medium to publish bite-size fiction" ... Delete the scoop?
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Oscar Del Santo: "The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to" ... Delete the scoop?
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Neal Ungerleider: "Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags" ... DRC: And, if you're interested in reading more on motorsport ... The Indianapolis 500: a remarkable test-case in the future of transmedia programming Delete the scoop?
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Maggie Furlong: "Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind"... Delete the scoop?
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Have you ever finished watching your favorite TV show and felt like something was missing? Maybe you wished the story arc was different, a particular scene was added, or a minor character had more of a prominent role.
"The woman behind the Twitter account for @BettyDraper talks about what its like to manage the Mad Men character's account." Via siobhan-o-flynn Delete the scoop?
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Comedy is king on Twitter. Professional humorists and armchair standups alike have amassed legions of followers that hang on every 140-character quip.
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Twitter executives are increasingly working with TV editors during live shows to help them know what’s trending on the site and how to change footage accordingly.
[Another good article on the way Film & Television is using Twitter can be found @scoopit http://bit.ly/u31zsM] Delete the scoop?
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Steve Martin is planning to turn his tweets into an upcoming for-charity book. Delete the scoop?
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Sending a tweet into the Twitterverse without a proper tag is like stocking a library with no regard to author or subject matter. Delete the scoop?
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Joe Berkowitz: "An ongoing story fleshed out one barely intelligible tweet at a time, "Crimer Show" is one of the weirdest things happening on Twitter at present."
The Digital Rocking Chair's insight:
LOL Delete the scoop?
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com
Andrew Tran: "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ...
The Digital Rocking Chair's insight:
Interesting! Using every element to tell your story means so much more if you only have 5 or 6 seconds in which to do so. 
malika bourne's curator insight,
February 8, 12:42 AM
How do you makde it play? Now, cna you tell me how to make play? I donot know nothin' bout no stapler.. Delete the scoop?
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Jon Thomas: "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."
The Digital Rocking Chair's insight:
It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers. Delete the scoop?
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Luke Martin: "Hundreds of 140-worders from anyone interested (including Stephen Fry natch) tell a story whose plot unfolds according to their twists and tweaks." Delete the scoop?
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Brad Cook: "What happens when a 19th century bodyguard is sent 150 years into the future to help with an indie film’s marketing campaign? He holsters his gun and sits down at the keyboard: meet Ward Hill Lamon." Delete the scoop?
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Rosie Miles: " [...] online spaces allow students to role play and inhabit characters in a way that would be a rather embarrassing drama workshop if tried in the classroom." Image: "How better for students to understand Dracula than to be him on Twitter?" [Everett Collection / Rex Features] Delete the scoop?
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Justin Ellis: "Phil Gyford talks about what he learned about writing, tweeting, and context from his just ended, nearly decade-long recreation of the famous diarist's work"... Delete the scoop?
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Tony Wang: "Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy" Delete the scoop?
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The RMS Titanic is perhaps the most famous of all maritime disaster stories, sinking in the North Atlantic Ocean on 15 April 1912 after hitting an iceberg en-route from Southampton, England, to New York... A look at The History Press' new media campaign to commemorate the 100th anniversary of the sinking of the Titanic. It includes: the @TitanicRealTime twitter feed and an app Titanic: Her Journey. Delete the scoop?
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In many ways, 2011 marks the year that independent documentary filmmakers found their voice on Twitter... Delete the scoop?
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Entertainment and social media are intersecting at a frenetic pace. Here's a look at how the small and big screens are utilizing Twitter with great results. Delete the scoop?
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Next week, viewers of “The X-Factor” can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the Web site. Delete the scoop?
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In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers.
Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology